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Category Archives: Design & Development

Does LinkedIn’s Recent Rebranding Indicate a Paradigm Shift in Website Design?

LinkedIn Rebranding

Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity and inclusion on its website. The facelift was needed, according to LinkedIn, to address user perceptions that the site only addresses the needs of white-collar job seekers and members in upper management.

This move comes amid a push by other social media sites to promote greater inclusivity and more authentic user experiences. Startups and small to medium-sized business owners should pay close attention to this shifting site design landscape to capture the attention of new clients.

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Will Facebook Watch Compete with YouTube?

Facebook Watch

At some point, it feels like companies and platforms in different technology spaces are bound to overlap. They begin to compete with each other. Regardless of their goals when they launched, they start to work toward the same spaces and the same ways to attract new users, new eyes and new traffic. In a recent example, the social media giant Facebook, not content with simply connecting people with friends, family members and businesses, has been trying to branch into the video-sharing space that has long been dominated by YouTube. Recent numbers show that they're having some limited success.

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WhatsApp Platform Poised for Major eCommerce Enhancements for SMBs

WhatsApp eCommerce

Facebook’s annual meeting of the minds, F8, recently wrapped up after two days of intense tech-centric discussions which brought developers, entrepreneurs and innovators together in one forum. In the F8 keynote speech, Mark Zuckerberg highlighted exciting enhancements ahead to boost the eCommerce functions of the Facebook-owned WhatsApp platform.

According to Zuckerberg, WhatsApp will focus on web-hosted marketplaces, online product catalogues and even the ability to send and receive funds. This is big news for startups looking to use this versatile platform to better reach, and connect with, customers.

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Easily Highlight and Customize Recent Positive Reviews in Google My Business

Positive reviews Google

Earning a positive, four- or five-star, review from customers is not easy in today’s highly competitive business environment. However, startups that crack the code on earning superior customer satisfaction ratings may soon be in a unique position to highlight these positive user reviews in new ways to help attract clients.

Google recently announced the debut of a new feature for the My Business tool which allows businesses to easily share and customize positive customer testimonials. This function could offer yet another lucrative opportunity for SMBs to stand out from competitors and access new growth potential.

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Google Offers Insight Into Recent Improvements in Page Speeds for Mobile Searches

Google page speed

In 2018, in an ongoing effort to enhance user experiences and decrease user abandonment rates, Google made page loading speed a ranking factor. They recognized that today’s online consumers do not have the luxury of spending valuable time waiting for large image files, multiple plug-ins or site redirects to load.

In a recently published blog, Google summarizes the myriad web-wide improvements they witnessed since rolling out this new page ranking metric. Understanding this data is vital for startups looking to launch an optimized mobile-friendly site to attract new clients and minimize user abandonment.

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