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Category Archives: Design & Development

10-Year-Old Google Case Heads to Supreme Court

Google Oracle lawsuit

Google and Oracle have been at odds for a decade, and it all centers around the use of computer code. When Google created the operating system for its Android line of phones -- one of the most popular phones, along with Apple's iPhone series -- they used part of a coding language called Java. Oracle, which created Java, said that it was a breach of their intellectual property rights, that it was their language, not Google's, and that Google should have obtained a license. Android was not the only system to use the code, but the size of the system made them a target for a lawsuit, and it's now headed to the Supreme Court.

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Google Rolls out a "Nearby" Filter

Google Nearby filter

Local shopping has changed during the COVID-19 pandemic. Yes, there has been a spike in online shopping, specifically centered around Amazon. But it has also changed the way people shop locally. Instead of going to stores or restaurants to browse and make purchases, people have started looking for what they want online. They're not looking to buy, necessarily, but just to find out who has the right items in stock. Then they want to find out how to purchase those items in person, often with curbside pickup.

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Can You Increase Dwell Times?

dwell times

When people first start thinking about search engine optimization (SEO), they tend to concentrate on visibility. The site needs to rank higher in the search results so that more people can find it. The traffic numbers are too low. They want more clicks. These are all valid concerns and they are definitely the focal point of a lot of SEO efforts. Your site will not succeed if no one visits. However, you don't want to get so caught up in those clicks that you have low dwell times -- the time people spend on your site -- and high bounce rates. How can you keep people from bouncing from the page and increase the amount of time they spend reading it?

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What Does Your Bounce Rate Mean?

bounce rate

When you rank higher in search results, you get more clicks. Ideally, many of those people will stay on your website. Some of them, however, are going to quickly leave and return to the search results page. This is known as "bouncing" and it's a problem because it often signifies that your site did not give them what they were looking for. You ranked well for SEO and for the terms that they were using, but your site did not deliver in some fashion. The percentage of users who quickly leave your page is reported in analytics as your bounce rate. High bounce rates can undercut your efforts and it's important to ask yourself what is going wrong.

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Chrome Now Lets You Link to Part of a Webpage

chrome links

Have you ever been creating a hyperlink when you realized that the page you were linking to was massive and full of information? You were just using one single quote, but you had to link to the page as a whole. You knew that would make it confusing for the reader. Well, Google's Chrome browser has taken that problem head on, utilizing a new extension that gives you the ability to pick out a fragment of text and create a unique link to that fragment. You can then hyperlink to the exact quote or text that you choose on the page, rather than just to the page as a whole.

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