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Category Archives: Design & Development

Why Using the Right Type of SEO Matters

black hat SEO

The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it used to be, where it often seemed like everything and anything could be done to get more traffic. With that traffic now controlled by the largest search engines -- namely, Google -- it's important to follow all of their regulations. Breaking them could get a site deindexed and drastically impact traffic. This may not be permanent, but it can be if the site owner does not fix the issues and get the site indexed again. Even if the issues are eventually rectified, it can cost an enormous amount in exposure, traffic and placement within the search results.

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The Importance of Your Bounce Rate

bounce rate

Your site's bounce rate is important. This is the measure of how many people come to your site and then almost instantly leave. While it may be more encouraging to study positive numbers, such as your overall traffic or an increase in sales, you really want to seek to improve your negative numbers to enhance your site on the whole. Your bounce rate, when it's too high, tells you that something is inherently wrong with your site or your content. You're always going to have some people who navigate to the site and then leave, but you don't want to see any massive increases in this area and you always want to work to reduce those numbers.

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Gmail and YouTube Both Crash

Gmail and YouTube crash

We are a society that is so interconnected and dependent on the internet that it's easy to imagine that our favorite services will always be there exactly when we need them. In fact, having anything else be true could be highly detrimental to a lot of businesses and individuals. It's been common in apocalyptic fiction to question what would happen if electricity were suddenly gone, as it is no longer a luxury and society is built on it. But it's quickly becoming clear that the internet is the same sort of service. We count on it in similar ways and many could barely function without it. That was tested recently as both YouTube and Gmail went down.

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Why Do People Love Voice Search?

voice search

The human population is moving toward an astounding 8 billion people and should get there in just two years. By that time, the number of voice search assistants, which is currently over 4.2 billion, is projected to hit the same mark. Not everyone will have access to one, of course, but this is the product of many people having numerous devices -- phones, tablets, laptops, Alexa-enabled devices, Google Home devices, etc. But nothing shows the sheer popularity of voice search options like this incredibly fast rise to equal the global population. Clearly, this is technology that is here to stay. Why is it so popular?

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10-Year-Old Google Case Heads to Supreme Court

Google Oracle lawsuit

Google and Oracle have been at odds for a decade, and it all centers around the use of computer code. When Google created the operating system for its Android line of phones -- one of the most popular phones, along with Apple's iPhone series -- they used part of a coding language called Java. Oracle, which created Java, said that it was a breach of their intellectual property rights, that it was their language, not Google's, and that Google should have obtained a license. Android was not the only system to use the code, but the size of the system made them a target for a lawsuit, and it's now headed to the Supreme Court.

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