Featured Posts

Category Archives: Design & Development

Instagram Rolls out New Measures to Fight Back Against Growth Hackers

Instagram measures

In today’s increasingly crowded online marketplace, many startups struggle to find effective tactics to grow a robust online presence. Unfortunately, some, out of sheer frustration, turn to growth hacking, or recruiting large numbers of ghost followers from fake profiles to generate an artificially significant online presence.

Instagram recently announced that they plan to target these fake profiles and crack down on SMBs using ghost followers to inflate their online reputation. Like other “black hat” SEO tactics, businesses using these shortcuts often sacrifice long-term growth potential for short-term gains.

Continue Reading →

Facebook Uses AI to Uphold Community Standards

Facebook AI

Facebook is the largest social media network in the world. For a website that started in a dorm room and targeted college students, its growth over the last decade and a half has been tremendous. Today, that means that an incredible amount of content gets uploaded every day. People add new photos, write new status updates, run ad campaigns, create new groups and much more. While Facebook has strict content quality standards, you may wonder how they can possibly uphold them with this much to worry about and keep track of. Could they ever hire enough employees to keep an eye on everything, or are there other solutions?

Continue Reading →

Four Key Elements to Help Deliver a Valuable Online User Experience

online UX

Discovering and implementing tactics to secure a competitive edge in today’s ever-shifting online marketplace presents a challenge for many startups. How can your SMB hope to compete with industry giants backed by large advertising budgets or well-established local businesses with a large consumer following?

Often, capturing and holding user attention boils down to presenting a positive and engaging online experience for visitors. Below, we’ll explore key elements of site content optimization, keyword usage, page tagging and more which can help focus your limited resources to yield game-changing results.

Continue Reading →

Google Launches Shopping Page to Combat Amazon

Google shopping page

Google and Amazon continue to fight for prime position on the net, trying to draw as many advertising dollars as they can. In recent reports, many companies have started spending less on Google ads and more on Amazon ads, finding that consumers often go straight to the source. Rather than searching for a product on Google, they know they want to buy it online and just go straight to Amazon, the sales giant where they are most likely to make that purchase anyway. While Google may provide them with a wider range of options and results, shoppers understand that they're not even going to bargain shop. They're just going to make their purchase quickly on Amazon.

Continue Reading →

YouTube Lets Users Override the Algorithm

YouTube algorithm

Are YouTube videos a major part of your online marketing campaign? Video content is powerful, especially considering how often people will share it. You may use the videos through your social media profiles or as stand-alone content to guide people back to your site. The trick, then, is to get people to discover that content. YouTube has long used an algorithm to predict what people want to see and to suggest new videos for them. While that won't change -- in that YouTube will still use it -- they are going to revamp the process a bit by letting each individual user have more control than they did in the past.

Continue Reading →