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Category Archives: Backend Development

Why Using the Right Type of SEO Matters

black hat SEO

The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it used to be, where it often seemed like everything and anything could be done to get more traffic. With that traffic now controlled by the largest search engines -- namely, Google -- it's important to follow all of their regulations. Breaking them could get a site deindexed and drastically impact traffic. This may not be permanent, but it can be if the site owner does not fix the issues and get the site indexed again. Even if the issues are eventually rectified, it can cost an enormous amount in exposure, traffic and placement within the search results.

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10-Year-Old Google Case Heads to Supreme Court

Google Oracle lawsuit

Google and Oracle have been at odds for a decade, and it all centers around the use of computer code. When Google created the operating system for its Android line of phones -- one of the most popular phones, along with Apple's iPhone series -- they used part of a coding language called Java. Oracle, which created Java, said that it was a breach of their intellectual property rights, that it was their language, not Google's, and that Google should have obtained a license. Android was not the only system to use the code, but the size of the system made them a target for a lawsuit, and it's now headed to the Supreme Court.

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Chrome Now Lets You Link to Part of a Webpage

chrome links

Have you ever been creating a hyperlink when you realized that the page you were linking to was massive and full of information? You were just using one single quote, but you had to link to the page as a whole. You knew that would make it confusing for the reader. Well, Google's Chrome browser has taken that problem head on, utilizing a new extension that gives you the ability to pick out a fragment of text and create a unique link to that fragment. You can then hyperlink to the exact quote or text that you choose on the page, rather than just to the page as a whole.

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Google Makes Changes to Nofollow Links

nofollow links

Linking is a big part of your SEO strategy. Search engines can both see and acknowledge the links you put on your site, along with links to your site from other sources. While it sees them all, it only acknowledges or recognizes the dofollow links. For those links with the added nofollow tag, it ignores the link.

At least, that's how it worked until last month.

As a quick overview, most links on a webpage, with typical HTML coding, are dofollow links. That's the standard way that a search engine reads the code. It only changes if you manually add in a "nofollow" tag to that code.

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Instagram Rolls out New Measures to Fight Back Against Growth Hackers

Instagram measures

In today’s increasingly crowded online marketplace, many startups struggle to find effective tactics to grow a robust online presence. Unfortunately, some, out of sheer frustration, turn to growth hacking, or recruiting large numbers of ghost followers from fake profiles to generate an artificially significant online presence.

Instagram recently announced that they plan to target these fake profiles and crack down on SMBs using ghost followers to inflate their online reputation. Like other “black hat” SEO tactics, businesses using these shortcuts often sacrifice long-term growth potential for short-term gains.

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