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Category Archives: Backend Development

Google Makes Changes to Nofollow Links

nofollow links

Linking is a big part of your SEO strategy. Search engines can both see and acknowledge the links you put on your site, along with links to your site from other sources. While it sees them all, it only acknowledges or recognizes the dofollow links. For those links with the added nofollow tag, it ignores the link.

At least, that's how it worked until last month.

As a quick overview, most links on a webpage, with typical HTML coding, are dofollow links. That's the standard way that a search engine reads the code. It only changes if you manually add in a "nofollow" tag to that code.

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Instagram Rolls out New Measures to Fight Back Against Growth Hackers

Instagram measures

In today’s increasingly crowded online marketplace, many startups struggle to find effective tactics to grow a robust online presence. Unfortunately, some, out of sheer frustration, turn to growth hacking, or recruiting large numbers of ghost followers from fake profiles to generate an artificially significant online presence.

Instagram recently announced that they plan to target these fake profiles and crack down on SMBs using ghost followers to inflate their online reputation. Like other “black hat” SEO tactics, businesses using these shortcuts often sacrifice long-term growth potential for short-term gains.

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YouTube Lets Users Override the Algorithm

YouTube algorithm

Are YouTube videos a major part of your online marketing campaign? Video content is powerful, especially considering how often people will share it. You may use the videos through your social media profiles or as stand-alone content to guide people back to your site. The trick, then, is to get people to discover that content. YouTube has long used an algorithm to predict what people want to see and to suggest new videos for them. While that won't change -- in that YouTube will still use it -- they are going to revamp the process a bit by letting each individual user have more control than they did in the past.

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Firefox Accuses Google Chrome of Erecting Barriers to Privacy Settings

Firefox privacy

In a recent fiery announcement, Mozilla Firefox went on the offensive to point fingers at several search engine giants claiming that they intentionally bury enhanced privacy settings. Firefox contends that most users lack the knowledge to understand or reach advanced security features in browsers.

To combat this practice, Firefox stated that new users who download their browser would have enhanced tracking protection turned on by default. The company believes this will not only enhance user privacy, but will help combat what they see as pervasive tracking and personal data collection by third parties.

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Google Offers Insight Into Recent Improvements in Page Speeds for Mobile Searches

Google page speed

In 2018, in an ongoing effort to enhance user experiences and decrease user abandonment rates, Google made page loading speed a ranking factor. They recognized that today’s online consumers do not have the luxury of spending valuable time waiting for large image files, multiple plug-ins or site redirects to load.

In a recently published blog, Google summarizes the myriad web-wide improvements they witnessed since rolling out this new page ranking metric. Understanding this data is vital for startups looking to launch an optimized mobile-friendly site to attract new clients and minimize user abandonment.

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