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Category Archives: Backend Development

Google Expands Campaign Targeting Misleading Content to Improve User Experiences

Google targeting misleading content

Google recently announced an expansion of ongoing campaigns to craft a safer, more reliable and, ultimately, more satisfying online user experience. The latest iteration of this campaign focuses on protecting users’ abilities to interact with content without encountering misleading or malicious content.

These misleading activities, termed “abusive experiences” by Google, range from phishing campaigns to automatic site redirection and much more. Site owners only have a 30-day window, through December 2018, to take corrective action or face an automatic block of all site content from the latest Chrome update.

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Jumpstart Conversions and Boost Traffic to Your Site with Well-Crafted Meta Descriptions

meta descriptions

In today’s highly competitive digital marketing landscape, it pays to maximize the usage of every tool at your disposal to stand out from the competition and drive interest in your business’s products and services. Although many SMBs devote significant time and energy to site optimization through hosting high-quality content, researching keywords, building links and more, they often miss the vital component of crafting effective meta descriptions. Meta descriptions not only offer consumers a bite-sized glimpse of the content of your pages but, if written well, can drive traffic to your website and boost conversions.

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Google Turns to Mobile-First Indexing. Are You Ready?

Google mobile indexing

Smartphones have officially taken control of the internet. People use them to search more often than they use desktop or laptop computers. Statistically speaking, it is more likely that a person browsing your site will use a phone to do it than any other device.

In response, Google has turned to mobile-first indexing. This puts a priority on sites that have been optimized for a mobile experience. Are you ready for the change? The way you respond can dramatically impact your page rank and your site's exposure moving forward. The change is here to stay, and odds are that the mobile numbers will only continue to increase.

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Study Finds Clear Link Between Hackers and SEO

hackers and SEO

Search engine optimization is one of the keys to your online marketing strategy. It's critical in today's competitive market, as necessary now as it used to be for businesses to have prime real estate. Google is your real estate. Although it's easier to change than your physical location, it takes time, effort and a dedicated SEO strategy that focuses on the end user.

This fact is not lost on hackers, it seems, as a new study has found a clear correlation between site hacks and SEO. But how many site hacks target SEO? And if your site's SEO is ultimately damaged by a hacker, do you know how to recover?

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The PRET Model Shows You How to Design for Google and for Users

PRET model site design

Effective search engine optimization must cater to Google's algorithm to achieve a high rank, but that should not mean ignoring the user experience. Over the years, Google has worked hard to analyze search trends and find out what people are truly searching for in order to give them the best results. Google also works to eliminate the impact of sites built just to attract search engine attention without providing real value. So, what makes a site connect with users and rank highly on Google? The answer lies in the PRET Model, which was designed by industry experts to check all those boxes. PRET stands for Popularity, Relevance, Engagement and Trust.

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