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Category Archives: Backend Development

Google Offers Insight Into Recent Improvements in Page Speeds for Mobile Searches

Google page speed

In 2018, in an ongoing effort to enhance user experiences and decrease user abandonment rates, Google made page loading speed a ranking factor. They recognized that today’s online consumers do not have the luxury of spending valuable time waiting for large image files, multiple plug-ins or site redirects to load.

In a recently published blog, Google summarizes the myriad web-wide improvements they witnessed since rolling out this new page ranking metric. Understanding this data is vital for startups looking to launch an optimized mobile-friendly site to attract new clients and minimize user abandonment.

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Wayback Machine Project Slated to Archive Google+ Content Ahead of the Service’s Termination

Wayback Machine Google+

In late 2018, Google announced the pending termination of Google+ services after an internal audit unearthed a myriad of data privacy concerns, security risks and more. Based on this study, Google discovered that the service was no longer meeting users’ needs and set an April 2019 retirement date.

Despite this pending termination, startups hoping to preserve their Google+ are in luck. Volunteers working around the clock are currently archiving publicly posted content. Although much of the data will be auto-saved by this initiative, there are steps users can take to help ensure content is archived for posterity.

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Welcome to .dev: Google Opens a New Domain

new domain .dev

In 2018, Google announced that they would be taking their private .dev domain and opening it up to the public. They made that announcement at the Chrome Dev Summit, and it really didn't generate much buzz with all of the other news coming out at the same time. They had also just announced VisBug and Web.dev. It felt at the time like the public offering was just a minor note along the way, something that may happen eventually.

However, things have moved quickly, and Google just announced that they opened .dev up to the public. There is no red tape. There are no extra fees for Early Access. This is a full launch.

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Test and Improve Your Site’s Speed with Google’s Revamped "Test My Site" Tool

Google test my site

An overwhelming majority of today’s customers interact with your small business via mobile devices. Therefore, optimizing your site for rapid, secure and streamlined mobile access is no longer a luxury; it is a necessity. Fast sites attract, and keep, customers’ interest. Conversely, slow-loading, cumbersome, sites not only frustrate users, but could drive potential new clients’ business elsewhere. Fortunately, Google’s recently retooled "Test My Site" feature delivers a powerful resource to help gauge performance, compare loading times to competitors and even offer suggestions to help boost your site’s speed.

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Voice Search Is the Most Recent Revolution

voice search

The internet is such a massive part of our day-to-day life in 2019 that it's easy to forget just how new it really is. You don't even have to go back a few decades to find a world in which the internet itself was considered something of an information and technology revolution. People knew it had potential, but your average American had no idea how it worked, had very little experience and honestly did not understand how it could change their lives.

Fast forward to today, and you have schools full of children who have grown up with the internet. It's simply a part of their experience. They understand how to use technology intuitively. It's clear that the internet revolution of the 1990s was here to stay.

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