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Category Archives: Domain Names

4 Ways to Increase Direct Website Visits

direct traffic

When trying to market a website, app, or any other internet entity, marketers' go-to strategies most often involve using 3rd party platforms to try getting more traffic. This is with good reason, as search, social and email strategies (including paid and organic options for each) are some of the most effective channels for driving traffic back to your own site.

But this leads to marketers potentially overlooking what is arguably the single most powerful and important traffic segment: direct visits. With SEMRush recently naming direct website traffic the single most important ranking factor, it becomes clear that direct visits simply should not be ignored.

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HTTPS May Be Essential in the Near Future

HTTPS

Just as Google has made it essential for your site to be mobile-friendly, another big industry change that promises to benefit all internet users could be on the way. Luckily, just like having a responsive design, it's probably something you've been considering - if not already doing - for quite some time.

Basically, if your site isn't secure, you could be seeing a drop in search engine rank and a depreciated value in browsers. This means making use of Secure Sockets Layer (SSL) encryption to switch to HTTPS as soon as possible.

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Majority of "Direct Traffic" Could Actually Come From Organic Search

organic search

According an experiment recently conducted by Chicago company Groupon, much of what websmasters believe to be direct traffic might actually be attributable to organic search. It's well-known that a "direct" visit occurs when a user types a URL or uses a bookmark to access a site, rather than using a search engine.

However, browsers are notoriously bad at reporting direct traffic accurately. Other factors such as a user's operating system, especially if it's an older version of iOS, can also contribute to unclear or inaccurate data.

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Google Domains Available For Beta Testing

google domains

Between search, email, social networking, online mapping and a host of other services, it seems like Google has had its hand in just about every major aspect of Internet business - except one. Until now, Google has been notably absent from domain hosting, instead instructing people to check out their domain partners such as eNom.com and GoDaddy.com.

Google has now launched an invite-only beta version of "Google Domains" as a test for a possible hosting service. The launch comes only a few weeks after GoDaddy filed for an IPO.

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Keyword-Rich Domains Boost Rankings? No, Says Bing

domain names

A new post published on the Bing Webmaster Blog by Duane Forrester, a Senior Product Manager for Microsoft Bing, weighs in on the importance of having a web site domain name that is comprised of relevant keywords.

While Duane Forrester says that having a keyword rich domain name would provide a major boost over the competition around a decade ago, keyword rich domain names no longer have any significant influence on your search engine rankings today, despite what some SEO analysts might tell you.

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