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Category Archives: Global Software Updates

Inspire Customers to Action with Newly Enhanced Tools From the Google Manufacturer Center

Google manufacturer center

Although just over a week into 2019, Google is already forging headlong into exciting new online marketing territory. In a recent announcement, Google detailed a wide range of enhanced services added to the popular Manufacturer Center. This tool was originally designed to help manufacturers and online merchants highlight the features and capabilities of products. However, with the most recent update, the Manufacturer Center now delivers a powerful punch to help SMBs more effectively capture consumer attention via rich content and obtain reliable analytical data to help tailor SEO campaigns.

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Google Expands Campaign Targeting Misleading Content to Improve User Experiences

Google targeting misleading content

Google recently announced an expansion of ongoing campaigns to craft a safer, more reliable and, ultimately, more satisfying online user experience. The latest iteration of this campaign focuses on protecting users’ abilities to interact with content without encountering misleading or malicious content.

These misleading activities, termed “abusive experiences” by Google, range from phishing campaigns to automatic site redirection and much more. Site owners only have a 30-day window, through December 2018, to take corrective action or face an automatic block of all site content from the latest Chrome update.

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Google Turns to Mobile-First Indexing. Are You Ready?

Google mobile indexing

Smartphones have officially taken control of the internet. People use them to search more often than they use desktop or laptop computers. Statistically speaking, it is more likely that a person browsing your site will use a phone to do it than any other device.

In response, Google has turned to mobile-first indexing. This puts a priority on sites that have been optimized for a mobile experience. Are you ready for the change? The way you respond can dramatically impact your page rank and your site's exposure moving forward. The change is here to stay, and odds are that the mobile numbers will only continue to increase.

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Swift, Apple's Programming Language, is Now Open Source

apple swift

Apple's Swift programming language, debuted last year, has seen fairly wide use since its inception, counting LinkedIn, Yahoo Weather and Clear as apps that currently make use of it. Described as "Objective-C without the baggage of C" by one Apple software engineer, the new programming language has made app creation for iPhones, iPads and Mac computers significantly easier.

The tech giant has now opened up the programming language, allowing developers and programmers outside of Apple to dig into Swift, try it on different platforms, and contribute to its ongoing development.

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HTTPS May Be Essential in the Near Future

HTTPS

Just as Google has made it essential for your site to be mobile-friendly, another big industry change that promises to benefit all internet users could be on the way. Luckily, just like having a responsive design, it's probably something you've been considering - if not already doing - for quite some time.

Basically, if your site isn't secure, you could be seeing a drop in search engine rank and a depreciated value in browsers. This means making use of Secure Sockets Layer (SSL) encryption to switch to HTTPS as soon as possible.

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