Featured Posts

Category Archives: Website Design

Google's Speed Update Is Here, But Fast Pages Already Rank Higher

google speed update

Announced earlier this year, Google's "Speed Update" is officially beginning its rollout. This means that loading times on mobile will now affect search rankings, especially for the slowest sites.

Many webmasters are likely already trying to increase their site's speed on mobile if for no other reason than to improve user experience. If you're in this position, you may be ahead of the game - a new report from Searchmetrics indicates that load speed has already been affecting Google rankings. However, your pages may need to load even faster than previously thought to see any SEO benefit after this update.

Continue Reading →

The 8 Best Types of Video For Small Businesses (and When to Use Them)

types of video

The benefits of using video in your digital marketing can't be overstated. As a strategy, video has been a top performer for years, providing companies with unmatched social reach, increased conversions and excellent ROI overall.

However, it's no secret that effective video marketing can be expensive and time-consuming. Larger companies often have the budget for an ongoing video strategy involving the creation and promotion of many videos of various types. Luckily, small businesses can still see huge benefits with video, perhaps just on a smaller scale. Creating even one or two of the following types of videos could seriously boost your leads, sales and exposure.

Continue Reading →

9 Essential Tips for Effectively Writing a Landing Page

writing a landing page

Landing pages are an integral part of just about any digital marketing campaign. Whether they're designed for PPC, email marketing, social media or any other channel you're trying to leverage, landing pages can be an incredibly powerful tool for moving potential leads further down your sales funnel, encouraging conversions and getting users to take specific actions.

But the effectiveness of a landing page is only as good as its copy and design. If your copy isn't given the proper thought and planning, your visitors will simply end up bouncing or, worse yet, leaving with a bad impression of your company entirely. Here are the most important things to consider:

Continue Reading →

5 Important Things to Know About Google's Mobile-First Index

mobile-first index

Mobile usability has been a Google ranking factor for years, but the algorithm was primarily focused on desktop versions of sites when indexing. Now, however, the mobile-first index is officially rolling out following a promise by Google in 2016.

Put simply, this means that Google's algorithm will now view the mobile version of your site before anything else when making indexing and ranking choices. For sites that (wisely) use responsive design instead of a separate mobile version, Google will view your site through the lens of a mobile device, at least initially. Here's what you need to know:

Continue Reading →

How to Improve Content Readability: Grammar, Design and Testing

content readability

Content readability should always be in the back of your mind whenever you're creating a blog post, website copy, product description, email newsletter or any other type of content that's meant to attract or appeal to a wide audience. Writers, editors and publishers should constantly be asking themselves if their content is clearly presented and easily understood. Otherwise, all of your efforts to market your business using that content are doomed to fail.

Luckily, readability is easily analyzed and improved by taking a look at your grammar and design choices.

Continue Reading →