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Category Archives: Website Design

What Does Your Bounce Rate Mean?

bounce rate

When you rank higher in search results, you get more clicks. Ideally, many of those people will stay on your website. Some of them, however, are going to quickly leave and return to the search results page. This is known as "bouncing" and it's a problem because it often signifies that your site did not give them what they were looking for. You ranked well for SEO and for the terms that they were using, but your site did not deliver in some fashion. The percentage of users who quickly leave your page is reported in analytics as your bounce rate. High bounce rates can undercut your efforts and it's important to ask yourself what is going wrong.

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Chrome Now Lets You Link to Part of a Webpage

chrome links

Have you ever been creating a hyperlink when you realized that the page you were linking to was massive and full of information? You were just using one single quote, but you had to link to the page as a whole. You knew that would make it confusing for the reader. Well, Google's Chrome browser has taken that problem head on, utilizing a new extension that gives you the ability to pick out a fragment of text and create a unique link to that fragment. You can then hyperlink to the exact quote or text that you choose on the page, rather than just to the page as a whole.

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Why Are Visitors Leaving Your Website?

visitors leaving site

Getting traffic to your site is only half of the battle. You also need to keep people on the site, make conversions and make sales. This is why quality content, rather than keyword spamming, is so important. You need the type of site that not just ranks highly, but that offers information and that keeps people on the page.

Maybe you’ve been noticing that people are leaving your site more often than you’d like, and after far less time than you’d prefer. Many of them just land on the page for a second or two before closing it, indicating to you that it did not give them what they were looking for.

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Ranking Higher in SERPs After Google’s Revolutionary BERT Update

Google BERT

Google just announced a major update to its search algorithm which could take the SEO world by storm. Known as BERT, or Bidirectional Representations from Transformers, it is a state-of-the-art search tool backed by advanced machine learning. By applying BERT to search queries, Google aims to help users find information faster and more efficiently.

Beyond implications for users, this update could lead to a fundamental shift in the way sites rank in SERP. Previous SEO tricks of the trade, such as keyword stuffing content, could be filtered out by BERT since it appears to hone in on high-quality, naturally-written content.

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Let's Focus on Your Exit Pages

exit pages

Don't assume your website is done being built just because it went live. Maybe you put a lot of time into considering your content. Your goal was to create a site that could basically run itself successfully for years to come. If that's your mindset, it's time to turn it around. The truth is that, as with any other part of your company, you can always be improving. You should always be improving. You don't want to get complacent or allow your site to become stagnant. With that in mind, one of the best places to improve is by addressing your exit pages. Doing so can keep traffic on your site longer, and ultimately inspire that traffic to result in a sale or other type of conversion.

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