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You've likely seen predictive text suggestions or autocomplete suggestions when running a search. In some cases, these just make it faster and easier to type what you were going to type anyway. If you are looking for concert tickets, for instance, the device will likely suggest "tickets" as soon as you type "concert". You can choose that suggestion to save time and run an instant search.
We know well that having a blog attached to your site can do wonders for your SEO. There are plenty of stories of people doubling or tripling their organic traffic -- or more. While you do need on-site SEO as well, one of the fastest ways to increase your ranking and make your SEO more effective is to consistently blog about the search terms your audience is looking for.
But let's take a look beyond the statistics. Have you ever wondered why this works? What is it about blogging that makes it so effective, even in 2021? Why do you see those spikes in traffic when you spend months or years getting that content out?
Google searches in 2021 are often framed around questions, phrases and other uses of "natural language" to get a result. In other words, users aren't typing in keyword strings. They're quickly writing out phrases or asking complete sentences as they search for an answer. This has become more common with the rise of voice searches, such as those performed on smartphones or on Alexa-enabled devices. It is far faster for most people to hold down one button on the side of the phone and then simply state their question out loud, which almost always leads to a more natural style of phrasing than typing in a string of keywords.
You may have heard rumors that Facebook usage is declining. This is especially common with younger users, who may favor other types of social media. After all, Facebook has been around for going on two decades now, so it is hardly the trendy new site that it once was.
But is usage really declining? If you're planning to run ads on social media, you must know where your audience is. The draw of Facebook, for businesses, is not anything inherent that Facebook itself does. It's just the fact that it has a vast audience and makes it easy to connect with potential customers, run ads aimed at them, answer their questions and drive traffic to your own site. Without that audience, nothing else matters. So what's really going on with Facebook?
It's common for business owners to assume that content that works is going to work forever. Once product pages and landing pages have been written, you're tempted to just check that job off of the list and forget about it. But running a successful website and having a strong web presence doesn't work this way. Things change, technology evolves, pages stop working, and it's important to go over your content and update it -- or even replace it -- from time to time. That job doesn't end, and assuming that it does can lead to lower traffic levels over time.