Category Archives: SEO & Marketing

Every year, Google compiles a key list of search trends and tendencies, which can shed important light on user tactics and changes in search traffic throughout the year. Remember, any search engine optimization plan needs to center around figuring out how to appeal to the end user, so understanding that person's mindset is critical. The internet is an ever-evolving machine, driven by user interaction, and these yearly updates help illustrate key changes and shifts in public thinking. Any company can utilize these trends and these insights in their SEO strategies for 2019. Let's take a look at the Year in Search.

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Although it is hard to believe, we are now sitting firmly in the heart of the 2018 holiday shopping season. Although the finish line is well within sight, your startup or small to medium-size business still has time to capitalize on seasonal marketing tactics to drive your numbers even higher this year.

Below, we will explore a few of these simple tools you can implement to push your annual performance to the next level. Be sure also to put these marketing tools and online sales tactics in your hip pocket to break out during your planning sessions for the 2019 holidays sales campaign.

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In the early days of the internet, search engines were still brand new and there was uncertainty about which ones would catch on and how users would interact with the various brands. You had options like AltaVista (1995), Ask Jeeves (1996) and HotBot (1996). Over the years, many of these brands have declined or been purchased. HotBot now uses Bing for searches, Ask Jeeves got rebranded as Ask and AltaVista was bought out by Yahoo! and then shut down. Most search traffic now falls into predictable patterns with a few companies dominating the traffic, and it's important to look at exactly what the numbers show.

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Customers, especially those in the more tech-savvy generations, overwhelmingly desire to purchase goods, research services and interact with businesses through apps, texts and messaging platforms. However, for many small to medium-size businesses (SMBs) and startups, maintaining an agile and responsive 24/7 online presence requires an extensive resource investment. Fortunately, recent advancements in artificial intelligence-fueled chatbot technology help deliver flexible customer care around the clock and may even offer businesses the opportunity to automate and streamline processes to fuel growth.

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Overall traffic means nothing with a low conversion rate. That's the one key number your analytics need to revolve around. It may mean slightly different things depending on your business model. Traditionally, the conversion rate refers to how many people come to your site and then make a purchase. In today's world, it starts with product purchases or service purchases, but conversions may also include completing forms, providing contact information, interacting with your website on a meaningful level, sharing information on social media or downloading content, whether that content is free or sold as a product itself.

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