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Category Archives: SEO & Marketing

Content Needs to Eliminate Reader Surprises

content surprises

When people set out for any type of event that requires planning, they tend not to want any surprises. This fundamental desire drives a lot of search traffic because it helps to determine what they search for and why they need to find it. Google itself notes that people have a "low tolerance for surprises" whether they're planning a dinner date or a month-long vacation. They seek to understand and plan as much as possible, so their search topics are going to be a pursuit of answers. That's why quality content matters so much, as it can be crafted specifically to answer those questions and give them additional insight into whatever it is they may be planning.

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Twitter CEO’s Endorsement of DuckDuckGo Highlights Criticism of Google’s Data Gathering Practices

DuckDuckGo Twitter Google

Although “Googling” is now synonymous with searching for information, Google is far from the only search platform competing for users’ interest. Fueled by recent reports of data harvesting and invasive user tracking, Google’s image has taken a hit. This negative press opened the door for other niche search engines to compete in the big game.

In a recent tweet, the CEO of Twitter, Jack Dorsey, opened fresh wounds for Google by stating that he personally uses DuckDuckGo for searches. While DuckDuckGo only has a fraction of the total number of Google users, it is hugely popular among privacy-focused netizens.

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Recommended Instagram Posts Depend on AI

Instagram AI

For many businesses, the goal of a platform like Instagram is exposure. You may not make direct sales off of a post about a product or a service, but you can generally reach people who are interested in what you offer. You create more brand awareness, and you can get direct followers whom you can interact with in the future. It’s a dream situation for businesses, as they can then market to people who already like their products and are far more likely to make a purchase. That can increase your conversation rates dramatically.

The other side of this, though, is that you need to expand your reach in some way. You have to get your content in front of new users.

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Facebook’s New AI-Fueled Ads Deliver Targeted Experiences for Individual Users

Facebook AI Ads

Today, advanced machine learning helps businesses of all shapes and sizes improve how they reach and interact with customers. By examining users’ online behavior, preferences and other data, these tools help marketing teams tailor ad campaigns for maximum effect. Facebook recently debuted a new feature which capitalizes on this unique capability.

Backed by AI, their new dynamic update allows businesses to automatically tailor ad experiences to reach individual users best. By delivering customized ads, Facebook aims to not only promote healthy business outcomes, but also to deliver better user experiences.

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Five Unique Strategies to Help You Brainstorm Ideas for Fresh Content

content strategies

For many businesses, developing creative ideas for fresh content on a routine basis can quickly become a resource-consuming chore. With the sheer volume of articles, blogs and landing pages hitting the web each day, how can a startup hope to craft unique and appealing content to attract readers?

Fortunately, developing engaging ideas for content is not nearly as difficult as it would seem. By leveraging a wide range of existing tools and techniques, businesses, regardless of industry, can easily generate new ideas for articles. Below, we’ll explore five of these easy-to-use, no-cost, strategies in detail.

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