Category Archives: SEO & Marketing

Small businesses are more reliant on marketing than ever before in history. Without marketing, they would have little means of setting themselves apart from competitors. Marketing is an endeavor that is largely driven by creativity – pouring more money into it is not guaranteed to bring better results. Even the most expensive marketing campaign can backfire, causing a negative return on investment. In fact, some of the biggest marketing campaigns of all time owe their success to the strength of the idea alone. And to prove our point, we present to you a list of creative marketing strategies you can use on a shoestring budget. Try them out, and help your business grow.

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Google's Dragonfly project has been incredibly controversial since the public first learned that it existed. The project, shrouded in secrecy, is a search engine aimed at the Chinese market. The catch is that it will be a censored search engine, in compliance with China's strict laws on censorship and information sharing. For many, this appears to fly in the face of everything that the Internet stands for, and the shareholders recently attempted to halt the project. Recent news reports indicate that the measure failed when it was put to a vote, though the specific outcome -- how the vote fell -- is unknown at this time.

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Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity and inclusion on its website. The facelift was needed, according to LinkedIn, to address user perceptions that the site only addresses the needs of white-collar job seekers and members in upper management.

This move comes amid a push by other social media sites to promote greater inclusivity and more authentic user experiences. Startups and small to medium-sized business owners should pay close attention to this shifting site design landscape to capture the attention of new clients.

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At some point, it feels like companies and platforms in different technology spaces are bound to overlap. They begin to compete with each other. Regardless of their goals when they launched, they start to work toward the same spaces and the same ways to attract new users, new eyes and new traffic. In a recent example, the social media giant Facebook, not content with simply connecting people with friends, family members and businesses, has been trying to branch into the video-sharing space that has long been dominated by YouTube. Recent numbers show that they're having some limited success.

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In a recent fiery announcement, Mozilla Firefox went on the offensive to point fingers at several search engine giants claiming that they intentionally bury enhanced privacy settings. Firefox contends that most users lack the knowledge to understand or reach advanced security features in browsers.

To combat this practice, Firefox stated that new users who download their browser would have enhanced tracking protection turned on by default. The company believes this will not only enhance user privacy, but will help combat what they see as pervasive tracking and personal data collection by third parties.

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