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Category Archives: Internet Marketing

What Kinds of Content Do People Share?

share content

Having your web content go viral can bring in a ton of attention for your brand, but you don't need to have that type of success to have a major impact. Any content that people share is highly beneficial. It's far more likely that their connections on social media will interact with that content than if they come across it in any other fashion. The personal endorsement from someone whom they know makes all the difference in the world.

But how do you get content that accomplishes this goal? What types of content are people more likely to share and thus spread within their own circles?

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Will Online Shopping Slow Down in the Coming Years?

online shopping

The pandemic closed businesses and kept people home in many parts of the United States last year, and online shopping saw a huge and predictable boom as a result. While many companies floundered, places like Amazon had to hire more drivers and workers to make all of their deliveries on time. While the overall trend of online shopping has always been rising, and it's moved from a novelty to the main way that some people shop, this boom was especially notable. Many companies expanded their websites, focused on online options, updated their SEO and engaged with customers through social media.

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Can You Forget About SEO and Still Expect It to Work?

one-time SEO

When people think of Search Engine Optimization (SEO), they often want to know how to update their site to get more traffic. They assume that it's a quick fix. If they take the right steps and add some new links or keywords in the right places, then their site will be optimized and traffic will increase indefinitely. It's like creating a software patch. Your lack of SEO is the problem and you need to fix that problem. Once you do, you can just forget about it and expect people to keep finding your newly-upgraded site.

But is this actually how it works? Are you going to get the results that you're after if you do this?

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One Statistic That Illustrates the Value of Social Media Marketing

social media marketing

One issue with social media marketing is that people often find their return on investment (ROI) harder to measure than they'd like. Sure, if someone clicks through an ad and makes a purchase, you know it works. But what if they click the ad and don't buy anything, only to buy your product in a physical store the next time they're shopping? Your ad still worked and created that sale, but this type of statistic can slip through the cracks. This can make it hard to look at the raw numbers and see if your social media campaign is working.

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The Two Keys of Content Marketing

content marketing

Your goals with content marketing are many. They start with driving more traffic to your site. Beyond that, you also want to make sales or conversions, you want to uphold your brand and you want to answer customers' questions and provide them with the information that they need. All of these things can work together to give you the type of success that you seek.

Unfortunately, many people get started and quickly decide that content marketing just isn't having the impact that they want. They think it's not working. In order to get results, there are two key areas you must focus on. Content marketing only works when they're addressed and considered with every decision you make. They are:

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