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Category Archives: Internet Marketing

Use Creative Images to Help Your Site’s Content Outshine the Competition

creative images

Today’s online consumers, especially those in the younger, tech-savvy generation, flock to visually appealing web page content. Successful social media and online retail sites use these principles each day to attract users with stunning, clear and engaging visual content.

These images, infographics, animations and more encourage users to investigate your site further and can also contribute to greater engagement with the written content featured on webpages. Below, we’ll take a look at some of the best imagery use practices as well as some pitfalls to avoid when boosting the visual appeal of your content.

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How to Enhance Business-Focused Decision-Making Through Effective Metric Tracking

effective metric tracking

Measuring an eCommerce website’s performance in today’s information-rich online marketplace is a daunting task for small to mid-sized business (SMB) owners. With so much raw data at their fingertips, many fail to extract the proverbial golden nuggets that facilitate wise decision-making.

Resist the urge to become buried in a mountain of figures and, instead, focus time and energy on some of the key performance indicators below. Using these strategies can not only help make better use of resources, but can also free up time to focus on the core qualities which make your business a success.

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Targeting Your Copy to Customers' Needs

targeting-copy

When you are creating marketing copy with a call to action, the ultimate, final goal is not always some general concept like brand awareness or spreading the word about a new idea. Sometimes, you're trying to directly sell to the reader. You're trying to get a conversion. That's not to say that copy for brand awareness won't work; it can, and it does. But you must remember that unique pages have unique goals, and you need to have copy that focuses on those goals. It needs to work toward a specific end. Only when you identify that can you create pages that work and do what you intend. Finding that success is not a fluke, so long as you focus on it from the very beginning.

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Google Discovers That Most Consumers Now Rely on Video Data When Making Purchase Decisions

Google consumers video

Google, in an ongoing effort to get inside the minds of modern consumers, recently conducted an in-depth study that unearthed some surprising data about shopper behavior. In this study, Google experts surveyed nearly 25,000 shoppers across 10 separate countries to determine the type of data they used when making purchase-related decisions.

To their great surprise, surveyors discovered that 55% of shoppers they spoke to relied heavily on product data videos and online reviews. These consumers used this information to develop virtual shopping lists, boost confidence in purchase decisions and more.

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Does Facebook's Slogan Change Mean a Paid Site Is Coming?

Facebook paid

When did you sign up for Facebook? If it was any time in the last 15 years -- the site launched in 2004, though it was very restrictive at the time -- then you probably saw the simple logo on the signup page. The page read "Sign Up" in large letters, and then had a small slogan below that read: "It's free and always will be." Always. It's something that many users have taken in stride. They expect that free content, that free ability to connect with friends, brands, businesses, co-workers and family members. In fact, a major part of the allure of Facebook is that it is free and anyone can use it. That's why it's the No. 1 social network in the world -- among other reasons. However, all of that could be about to change.

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