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Category Archives: Internet Marketing

What Items are Included in an SEO Audit?

SEO audit

Search engine optimization (or SEO) is a crucial marketing strategy that you should employ for your business. The process entails boosting your brand’s online visibility by appearing as one of the top websites that answer your target customers' queries on search engines like Google and Bing.

Most companies either hire an in-house team for digital marketing or they outsource the task to agencies. You may already have an SEO strategy in place, but as with everything in business, you have to check your marketing plans from time to time to ensure that the tactics you have continue to produce a return on your investment.

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Facebook and eBay Join Forces to Stop Fake Reviews

fake reviews

Reviews are a huge part of the online shopping experience. For many potential buyers, they are the difference between making a purchase or not. Unlike a brick and mortar store, shoppers cannot have any contact with the items before buying them. They also know that returns tend to be a bit more complicated. As a result, they rely on the knowledge of those who have already bought the products they’re interested in. They look into the reviews to make a decision before ordering, and just a few five-star reviews can sell them entirely on a product -- just as a few negative reviews can make them look elsewhere.

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Google Trends Shows You the Interest in Any Topic

Google Trends

Google Trends is a simple way of tracking interest in a topic over time. You can use the pre-selected times that Google suggests or you can put in a custom time range. What you learn can help you understand what topics and terms your audience is most interested in.

This has been highlighted lately with the move from 2019 to 2020. Google released some decade-based search information to show how things have changed over time. For instance, the most searched meme in the past decade was the happy birthday meme. The most searched dance was the Harlem Shake.

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Understanding the Future of Social Media

Future social media

Social media started long before Facebook in the early 2000s, but Mark Zuckerberg’s launch really defined the space. More than anything, it gave it stability. Before that, sites like MySpace and Xanga had risen and fallen. Users had turned to forums, chat rooms and other forms of communication, but they were never mainstream. With Facebook, you suddenly had a platform that everyone could use -- at least, after they expanded beyond college and opened it up to the public -- and that appeared stable enough to last. Now, in 2019, even with concerns that young people do not use it as much as they once did, that stability is undeniable.

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Why You Need Consistent Content

consistent content

If you check your Google rankings and you don't like where you're sitting, it's natural to decide that you need more content. First and foremost, you want to provide something fresh and valuable that readers will click on. Beyond that, you want to get more keywords onto the site in an organic way that shows Google how valuable your site is. That's what helps you rank higher.

Do not assume, though, that you just need to buy some content, post it, and figure you have taken care of the problem. That can provide a quick boost, but it's not going to last. SEO is certainly not a one-time job. You need to focus on consistency and increasing the volume of your content over time.

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