Having your web content go viral can bring in a ton of attention for your brand, but you don't need to have that type of success to have a major impact. Any content that people share is highly beneficial. It's far more likely that their connections on social media will interact with that content than if they come across it in any other fashion. The personal endorsement from someone whom they know makes all the difference in the world.
But how do you get content that accomplishes this goal? What types of content are people more likely to share and thus spread within their own circles?