Category Archives: Link Building

Having your web content go viral can bring in a ton of attention for your brand, but you don't need to have that type of success to have a major impact. Any content that people share is highly beneficial. It's far more likely that their connections on social media will interact with that content than if they come across it in any other fashion. The personal endorsement from someone whom they know makes all the difference in the world.

But how do you get content that accomplishes this goal? What types of content are people more likely to share and thus spread within their own circles?

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Your goals with content marketing are many. They start with driving more traffic to your site. Beyond that, you also want to make sales or conversions, you want to uphold your brand and you want to answer customers' questions and provide them with the information that they need. All of these things can work together to give you the type of success that you seek.

Unfortunately, many people get started and quickly decide that content marketing just isn't having the impact that they want. They think it's not working. In order to get results, there are two key areas you must focus on. Content marketing only works when they're addressed and considered with every decision you make. They are:

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You have a comprehensive site with dozens of landing pages, scores of main pages and category pages, and hundreds of weekly blog posts aimed at increasing traffic and SEO. The vast majority of all of this works flawlessly. The pages load correctly, the links work and traffic flows as it should. But, unknown to you, you also have a single page that generates a 404 error. The page cannot be found. And that page is likely costing you the majority of its traffic.

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Back when people used to consult the phone book when finding new businesses and services, some companies opted for names that would make them more visible. For instance, there are companies with names like "Aardvark Construction." The sole reason for this is that "aardvark" will almost always come first in an alphabetical list of names. If someone flipped to the business directory and started looking at lists of construction companies, that company could count on being first. Something like "Zimmerman Construction" may have made more logical sense, but it also would tend to rank last.

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The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it used to be, where it often seemed like everything and anything could be done to get more traffic. With that traffic now controlled by the largest search engines -- namely, Google -- it's important to follow all of their regulations. Breaking them could get a site deindexed and drastically impact traffic. This may not be permanent, but it can be if the site owner does not fix the issues and get the site indexed again. Even if the issues are eventually rectified, it can cost an enormous amount in exposure, traffic and placement within the search results.

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