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Category Archives: Link Building

Recent Survey Reveals the Top 3 Local Search Ranking Factors Your SMB Needs to Thrive

local search ranking factors

As the digital marketplace becomes an increasingly competitive space, it is difficult for many startups and SMBs to determine the best strategies to attract new customers and boost growth opportunities. Fortunately, the recent results from Moz’s 2018 Local Search Ranking Factors survey delivered important data revealing which online marketing elements currently impact search results most heavily. Moz’s study, based on input from experts in the SEO and marketing communities, determined that the three resources below may be the most effective ways for businesses to generate higher rankings and outperform the competition.

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Linkable Content vs. Shareable Content: When and How to Do Both

shareable content vs linkable content

Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable content is incredibly important for SEO, lead generation and general visibility, but there's just so much content currently being produced that "publishing for the sake of publishing" simply doesn't cut it in many industries. The best content is both valuable to users and specifically designed to help you achieve your goals.

Two of the most popular goals for content include generating backlinks and getting social shares. The content you create in pursuit of these two goals will most likely have specific and opposing characteristics.

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Google Penguin Update on the Way: Time to Analyze Your Backlinks

google penguin

When Google's Penguin algorithm first went live nearly four years ago, sites that were engaging in black hat link schemes saw massive reductions in search rank and traffic that ended up being very difficult to recover from. At it's best, Penguin helped even the playing field by penalizing sites that were gaming the system through dubious link building. Unfortunately, it also killed some sites whose webmasters were unaware they were doing anything wrong or unethical.

Now, a new and potentially final Penguin update could be on its way. Analyzing your backlink profile can help ensure your rankings don't plummet.

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Survey Says Content Creation is the Most Effective SEO Strategy

content creation

Despite social media creeping up on search as a leading source of referral traffic, search engines are still the number one way a user will find your site on the web. At the same time, you know that you need to undertake certain optimization strategies in order to get seen on search engines in the first place.

However, deciding which SEO strategies will benefit you most can be extremely difficult, as SEO's ROI is often difficult to measure, and search engine ranking criteria is changing all the time. Luckily, a new survey shines some light on what's working for most marketers.

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Evergreen vs. Viral Content: Which Is More Effective For Your Brand?

viral content

Every content marketer's first priority is developing high-quality content. But secretly, all content writers want their pieces to go viral too. Wouldn't it be nice to write a blog post or create a video that gets tons of views, likes and shares right away, causing thousands of people to visit and convert on your site?

Of course, you don't want to be a flash-in-the-pan either. Maybe the better strategy would be to create long-lasting, valuable evergreen content that gets a steady stream of traffic over time. Which strategy works better?

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