Category Archives: Monetization

Smartphones have officially taken control of the internet. People use them to search more often than they use desktop or laptop computers. Statistically speaking, it is more likely that a person browsing your site will use a phone to do it than any other device.

In response, Google has turned to mobile-first indexing. This puts a priority on sites that have been optimized for a mobile experience. Are you ready for the change? The way you respond can dramatically impact your page rank and your site's exposure moving forward. The change is here to stay, and odds are that the mobile numbers will only continue to increase.

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Effective search engine optimization must cater to Google's algorithm to achieve a high rank, but that should not mean ignoring the user experience. Over the years, Google has worked hard to analyze search trends and find out what people are truly searching for in order to give them the best results. Google also works to eliminate the impact of sites built just to attract search engine attention without providing real value. So, what makes a site connect with users and rank highly on Google? The answer lies in the PRET Model, which was designed by industry experts to check all those boxes. PRET stands for Popularity, Relevance, Engagement and Trust.

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Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one of the most effective ways for brands to communicate with customers and promote their content, while also driving traffic, leads and sales.

But while email can be very effective, any business that's tried an email campaign knows that engagement is often very low. According to Mailchimp, open rates for marketing emails are rarely above 25 percent, and click rates are usually less than 3 percent in any industry. Luckily, a new survey suggests that engagement can be increased with a simple adjustment in strategy.

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Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends for content marketing. This year, a whopping 91 percent of B2B survey respondents indicated they'd be using content marketing in 2018.

But while most B2B companies understand the importance of content production, many still undervalue the marketing aspect of the process. Simply put, even the best content can go unnoticed if it's not effectively promoted. And while unnoticed content can still provide SEO value, it's not going to do much for lead generation. So what are the winning strategies for this year?

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When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their minds for years: how long should a blog post be, and how often should a site post a new blog?

Over time, the answers have varied wildly. Long, in-depth blog posts are often touted as a way to get long-term traffic from search, but short, "snackable" articles from 200-500 words have been an industry standard for years. Almost six years ago, we recommended posts between 250 and 1,000 words. So where are we now?

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