Category Archives: Monetization

Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one of the most effective ways for brands to communicate with customers and promote their content, while also driving traffic, leads and sales.

But while email can be very effective, any business that's tried an email campaign knows that engagement is often very low. According to Mailchimp, open rates for marketing emails are rarely above 25 percent, and click rates are usually less than 3 percent in any industry. Luckily, a new survey suggests that engagement can be increased with a simple adjustment in strategy.

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Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends for content marketing. This year, a whopping 91 percent of B2B survey respondents indicated they'd be using content marketing in 2018.

But while most B2B companies understand the importance of content production, many still undervalue the marketing aspect of the process. Simply put, even the best content can go unnoticed if it's not effectively promoted. And while unnoticed content can still provide SEO value, it's not going to do much for lead generation. So what are the winning strategies for this year?

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When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their minds for years: how long should a blog post be, and how often should a site post a new blog?

Over time, the answers have varied wildly. Long, in-depth blog posts are often touted as a way to get long-term traffic from search, but short, "snackable" articles from 200-500 words have been an industry standard for years. Almost six years ago, we recommended posts between 250 and 1,000 words. So where are we now?

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With Google's mobile-first index on its way, SEO-minded webmasters are more focused on mobile load speed than ever before. Simply put, the AMP format allows content to load extremely fast on mobile. In turn, AMP content often sees a lower bounce rate, potentially better search rankings, and even improved engagement.

Now, Google has announced that AdWords search ads will fully support links to AMP landing pages. While it's not known if Google will show preferential treatment to ads that link to AMP pages, one thing is clear: users will be much more likely to engage with your landing page if it loads quickly.

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Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs to be created with a goal in mind. Whether you're trying to drive traffic to your website, generate leads, create brand awareness, or get repeat business, your content should be designed to meet your goals.

When it comes to planning and creating content, different topics, content formats and publishing methods can have a huge impact on your content's effectiveness. A new report suggests that many marketers use specific types of content to successfully convert their site visitors into paying customers.

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