Category Archives: Monetization

The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it used to be, where it often seemed like everything and anything could be done to get more traffic. With that traffic now controlled by the largest search engines -- namely, Google -- it's important to follow all of their regulations. Breaking them could get a site deindexed and drastically impact traffic. This may not be permanent, but it can be if the site owner does not fix the issues and get the site indexed again. Even if the issues are eventually rectified, it can cost an enormous amount in exposure, traffic and placement within the search results.

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Record-breaking numbers may be on the way for tech companies that run online ads, reports claim, as the numbers for the final quarter of last year are about to be released. These include giants like Google, Amazon and Facebook, though they also include numerous smaller companies. It seems like, no matter where you look, online ads have gotten a lot of traffic and online shopping, predictably, is hotter than ever. As the reports come out over the next few weeks, it will be interesting to see just how well these ads performed and to consider whether or not this is a new normal in the United States.

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We often say things like "the internet changed the world" and yet still think about a world where we have to sit down at a computer and open up a browser to use it. To some degree, smartphones have changed this, but not entirely. Your smartphone is essentially just a miniature computer, and you're still using an app or a browser to read this content on your screen right now. The difference is in portability. You can have that internet connection anywhere you want. But it's still the same base process of using the device to consciously go on the web.

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Don't think of online reviews as something extra for consumers, a small piece of the puzzle that they use when deciding what to buy. The truth is that they're far more important than that. They're a critical part of the process, with nine out of 10 consumers choosing to read reviews before they make a purchase. It's clear that they value the input of other shoppers and even, to a degree, allow those shoppers to make their decisions for them. Reviews are seen as a way to get an inside scoop so that one does not have to rely only on what the company says -- as companies are naturally biased toward their own products. Reviewers, in theory, are not.

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A small business in the rural United States is no longer confined to their immediate area. For non-perishable sales, companies can easily connect with buyers all over the globe. You no longer have to be based in New York or Los Angeles to have a massive potential market. You can be anywhere, and your sales don't even have to occur within the same country. Maybe there's not a strong U.S. market for your products, but there is a strong market in Japan or England or Australia. You can find buyers all over the globe and make sales in any location. There are still logistics to consider -- shipping costs, shipping companies, etc.

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