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Category Archives: SEO Copywriting

With AI's Help, Searching Becomes More Natural

AI search

Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not at all mimic how they would talk if they were speaking to another person. The terms feel clumsy and unnatural. They work for a computer, which is going through the keywords and matching content, but you end up typing -- or, with the recent focus on voice searches, saying -- things that don't reflect real speech patterns. Essentially, you find yourself consciously thinking about the fact that you're using a computer and changing your communication tactics to match that experience. For instance, when looking for the best restaurant in New Mexico, you may ask a friend:

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Google Increases Privacy, but There Is a Downside

Google privacy

When you use Google services and devices, the company saves a lot of data about the way you use them, including your location data and your web searches. You can go in and delete some of this manually, and there are ways to turn the features off so that they will not automatically save. However, many people don't do this, don't know how to do it, or plan to do it and then forget to actually take the time to log in and make the changes. To help protect the privacy of their users, Google is now transitioning toward auto-delete options to erase this data, but they warn that it may hinder the way you experience their services.

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Bing Ads Receives Massive AI-Fueled Overhaul and Is Reborn as Microsoft Advertising

Microsoft Advertising

In a recent blog post, Microsoft discussed the need for a new approach to address today’s evolving online advertising space. Much like Google’s focus on enhancing user experiences through innovation, Microsoft sees the value in helping startups craft genuine connections to consumers that go beyond antiquated marketing messages.

Fueled by a full suite of AI-derived personalization data and profile understanding, Bing is now reborn as Microsoft Advertising. This new platform will work in conjunction with Microsoft’s Audience Network and Sponsored Products to help marketers reach today’s consumers.

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Leveraging Social Media for Business Success

social-media-success

When you consider the business side of social media, a lot of emphasis still falls on the traditional model of trying to get advertisements in front of viewers. How many users will see your ads? What are the click-through rates? What are the conversion rates? These are important questions to ask, and online advertising is a powerful tool. But it is also critical to remember that social media goes far beyond that and gives you an unprecedented range of tools to use and ways to engage with people. You need to understand how best to apply these tools based on your industry, brand and potential audience.

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How to Tailor Site Content to Capitalize on Google’s New Search Journeys Concept

Google Search Journeys

Traditional question-and-answer-based searching is rapidly giving way to more advanced models incorporating machine learning and intuition. This artificial intelligence-fueled searching, termed "Search Journeys" by Google, not only delivers answers to queries but tailors results based on the specific preferences and needs of users.

Understanding this radical shift in the search engine landscape is critical for startups looking to keep pace with potential customers. Grasping the path consumers take on a search journey is essential to align your marketing and advertising strategies with users’ needs.

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