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Category Archives: SEO Copywriting

Language That Makes People Take Action

Language action

Have you ever wondered if the difference between making a conversion on your website and not making one is simply due to the words that you choose in your copy? If conversions -- i.e., making a sale or getting someone to pay for a service -- are your ultimate goal, you need to know how to give yourself the edge. Your diction makes a big difference here. The smallest word choice may cause someone to take immediate action or put it off for later. They may not even know why they're doing it, but it's clear on your end that having copy that promotes the highest number of conversions is beneficial.

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SEO Works: Key Statistics Every Business Owner Should Know

SEO stats

Search Engine Optimization (SEO) is complex and always changing and shifting with updates to the various algorithms -- most notably, those used by Google. It also provides a bit of a different experience than other types of marketing, in that the return you see isn't always immediate. It's not the same as making a call and having a client place an order over the phone. However, since most people turn to the internet when they need a product or service, it's clear that SEO is more important than ever. It's critical to have a plan in place and to work consistently to achieve optimal results.

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5 Key Tips for Writing on the Internet

writing online

You have a lot of things to consider when crafting your website content. How does it fit with your brand? What is your main goal? How can you address SEO? What information is your audience looking for? It can almost feel overwhelming.

All of these questions are important, and you definitely need to consider them when deciding what information you want to put in your content and what word choices you're going to make. But you also have to think of something else: how you want to write. What stylistic choices should you make? Should what you write online be vastly different than what you'd write offline?

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Will Google Always Be the Only Option?

Google competition

When you tell someone to search for something online, what do you say? Odds are you have frequently muttered some variation of "Just Google it." You may have even used it to define your own actions. For instance, you could say "I Googled the weather this morning and it looks like it's going to snow." Either way, what's important to note here is that Google has become a verb. Yes, it is the name of a search engine and the company behind it, but we use it in shorthand as an action. This is reflective of how ubiquitous Google is and how many people don't even think about other options.

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Best Practices To Gain More Quality Backlinks

quality backlinks

Off-page search engine optimization (SEO) is all about the tactics that you do outside of your website, including social media marketing and link building. With the latter, you maximize your efforts to acquire high-quality backlinks, which play a significant role in building your domain authority and helping your ranking in search engine results pages (SERPs).

Backlinks are also called inbound links because they direct or ‘link back’ traffic to your website from external sources. Search engines, like Google and Bing, continue to use backlinks as ranking signals.

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