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Category Archives: SEO Copywriting

Why Using the Right Type of SEO Matters

black hat SEO

The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it used to be, where it often seemed like everything and anything could be done to get more traffic. With that traffic now controlled by the largest search engines -- namely, Google -- it's important to follow all of their regulations. Breaking them could get a site deindexed and drastically impact traffic. This may not be permanent, but it can be if the site owner does not fix the issues and get the site indexed again. Even if the issues are eventually rectified, it can cost an enormous amount in exposure, traffic and placement within the search results.

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The Importance of Your Bounce Rate

bounce rate

Your site's bounce rate is important. This is the measure of how many people come to your site and then almost instantly leave. While it may be more encouraging to study positive numbers, such as your overall traffic or an increase in sales, you really want to seek to improve your negative numbers to enhance your site on the whole. Your bounce rate, when it's too high, tells you that something is inherently wrong with your site or your content. You're always going to have some people who navigate to the site and then leave, but you don't want to see any massive increases in this area and you always want to work to reduce those numbers.

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Report: Online Ads Getting Record Results

online ads

Record-breaking numbers may be on the way for tech companies that run online ads, reports claim, as the numbers for the final quarter of last year are about to be released. These include giants like Google, Amazon and Facebook, though they also include numerous smaller companies. It seems like, no matter where you look, online ads have gotten a lot of traffic and online shopping, predictably, is hotter than ever. As the reports come out over the next few weeks, it will be interesting to see just how well these ads performed and to consider whether or not this is a new normal in the United States.

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9 Out of 10 Consumers Read Reviews

customer reviews

Don't think of online reviews as something extra for consumers, a small piece of the puzzle that they use when deciding what to buy. The truth is that they're far more important than that. They're a critical part of the process, with nine out of 10 consumers choosing to read reviews before they make a purchase. It's clear that they value the input of other shoppers and even, to a degree, allow those shoppers to make their decisions for them. Reviews are seen as a way to get an inside scoop so that one does not have to rely only on what the company says -- as companies are naturally biased toward their own products. Reviewers, in theory, are not.

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What Reading Level Is Right for Your Audience?

reading level

Not all online audiences have the same reading level, nor should you expect them to. This is why it's so important to understand not just the goals you have for your content, but for whom that content is being written. You can then cater your approach to those who are going to be on your page most often, and it will have the biggest impact. Writing at a level that is above your audience may make your content seem confusing and unhelpful, while writing at a level that is too low can make your company appear unprofessional or unpolished.

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