Category Archives: SEO News

Google is often thought of by end consumers as its own company, but it is actually owned by Alphabet. This is important since workers at Alphabet have recently decided to unionize, and this could have an impact on how Google runs its own operations moving forward. Reports note that workers have expressed their discontent in different ways over the years, from creating petitions to starting protests. They appear to be making this union so that they can have more of a voice, as the labor force of the industry-leading tech company that controls the lion's share of the world's searches, and it will be interesting to see what changes the new union may set its sights on.

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Not all online audiences have the same reading level, nor should you expect them to. This is why it's so important to understand not just the goals you have for your content, but for whom that content is being written. You can then cater your approach to those who are going to be on your page most often, and it will have the biggest impact. Writing at a level that is above your audience may make your content seem confusing and unhelpful, while writing at a level that is too low can make your company appear unprofessional or unpolished.

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We are a society that is so interconnected and dependent on the internet that it's easy to imagine that our favorite services will always be there exactly when we need them. In fact, having anything else be true could be highly detrimental to a lot of businesses and individuals. It's been common in apocalyptic fiction to question what would happen if electricity were suddenly gone, as it is no longer a luxury and society is built on it. But it's quickly becoming clear that the internet is the same sort of service. We count on it in similar ways and many could barely function without it. That was tested recently as both YouTube and Gmail went down.

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The human population is moving toward an astounding 8 billion people and should get there in just two years. By that time, the number of voice search assistants, which is currently over 4.2 billion, is projected to hit the same mark. Not everyone will have access to one, of course, but this is the product of many people having numerous devices -- phones, tablets, laptops, Alexa-enabled devices, Google Home devices, etc. But nothing shows the sheer popularity of voice search options like this incredibly fast rise to equal the global population. Clearly, this is technology that is here to stay. Why is it so popular?

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Search Engine Optimization (SEO) is complex and always changing and shifting with updates to the various algorithms -- most notably, those used by Google. It also provides a bit of a different experience than other types of marketing, in that the return you see isn't always immediate. It's not the same as making a call and having a client place an order over the phone. However, since most people turn to the internet when they need a product or service, it's clear that SEO is more important than ever. It's critical to have a plan in place and to work consistently to achieve optimal results.

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