Category Archives: SEO News

Google and Amazon continue to fight for prime position on the net, trying to draw as many advertising dollars as they can. In recent reports, many companies have started spending less on Google ads and more on Amazon ads, finding that consumers often go straight to the source. Rather than searching for a product on Google, they know they want to buy it online and just go straight to Amazon, the sales giant where they are most likely to make that purchase anyway. While Google may provide them with a wider range of options and results, shoppers understand that they're not even going to bargain shop. They're just going to make their purchase quickly on Amazon.

Continue Reading →

In the American business world, the government has a fair amount of control in situations that involve monopolies, as they want to keep the free market open to competition. A monopoly would theoretically remove all choice from the consumer, thus allowing companies to raise prices or otherwise take advantage of their customers. If monopolies are illegal, it theoretically helps consumers because they always know they can turn somewhere else. Recently, Facebook and other tech giants like Amazon, Apple and Google have been in the line of fire. Some believe they are too big and fully dominate their respective spaces, making healthy competition impossible.

Continue Reading →

AdSense is the major player in online advertising, as the Google-powered platform makes it simple to get ads in front of numerous eyes. Over the years, it has shifted to become even more focused on mobile devices. Reports from Google indicate that more than 1 out of every 3 people who use AdSense to create ads do it with their mobile devices. As the same time, about 70% of users who then see those ads also do so on smartphones and other mobile devices. It's clear that people like the ability to access the internet on the go, whether they're running businesses, shopping for new products, looking for local services or simply checking up on social media profiles. The web really is a completely mobile experience in 2019.

Continue Reading →

Google and Amazon are two of the biggest tech companies, always striving to make that next innovation and corner the market. While they do compete regularly, it's a bit of a complex relationship since the two have opportunities to overlap. Google can help to run ads for Amazon products and direct traffic, for instance, while Amazon can sell Google-branded products and create sales. It stands to reason that the two have a lot to gain by working together. That's why it was such big news in 2017 when they apparently reached an impasse and decided to go their separate ways.

Continue Reading →

Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages (SERPs) to two per domain. This means that only two pages from the same site may appear in a SERP when a user searches for a particular keyword string.

Based on a recent study conducted by Searchmetrics, it appears that the change is working as Google intended. Although this move is not a fundamental shift in the way Google ranks pages, it is an important development for SMBs looking to gain a foothold in sectors previously dominated by retail and marketing giants.

Continue Reading →