Category Archives: SEO News

Two of the biggest platforms for ads these days are Google and Facebook. They may operate in different spheres -- search results and a social media -- but these are two places where people tend to flock and they're the kings of online marketing. That's not going to change, but they are seeing a recent drop in ad spending as the COVID-19 pandemic continues to get worse by the day. That pandemic, which has caused many people to essentially shelter in place, has decimated a lot of industries and they're cutting ads as a result. There is also the thought that this pandemic, even after it ends, could lead to a global recession.

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It's not the way that anyone would have wanted it, but online shopping has seen a massive surge lately. COVID-19, often called coronavirus, has forced people to stay home to slow down the outbreak. Many are allowed to work from home, and others have professions where they simply cannot go to work at all; for instance, gyms, bars, restaurants and many other places were closed by the government in Michigan and other states. Those workers suddenly find themselves with a lot more time. What are they doing with it? According to Amazon, it looks like they're shopping online. The spike in traffic to the largest U.S. online retailer has been so dramatic that they're going to hire 100,000 employees to respond to the demand.

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If you have ever used a site like Pinterest, you're familiar with the concept of the rather similar Google Collections. Users can create their own collections of content, which they can then browse whenever they would like to do so. Pinterest does this with images, but Google Collections takes things a step farther and allows people to collect links, images, map locations, articles and much more. It's designed to be a place where people can store up things that interest them, especially when they find something but do not have the time to dig into it a bit deeper at the moment.

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The beauty of targeted ads is that they can focus directly on people who have already expressed an interest in that type of product or service. This can lead to a rise in conversion rates, even when the total amount of people who see the ad shrinks. You do not waste time and resources putting the ad in front of a lot of people who have no interest and would never make a purchase -- no matter how good that ad is. Instead, you show it to those who really appreciate it and, often, you just have to convert them to your specific product. You know that they're already planning to buy something along those lines.

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You know that online marketing is important. You want to increase your digital footprint, improve your page rank, create fresh content that your audience enjoys, increase sharing on social media, manage your online reputation, and much more. What you don’t know is exactly how you should approach these tasks. What's most efficient, and what fits your company the best? Do you want to keep everything in-house and let your employees handle it, or should you outsource and hire professionals to do it on your behalf? As important as online marketing is in 2020, this is a big decision for your company, so let’s explore it a bit further.

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