Category Archives: SEO News

Preparing to capture consumer interest during the upcoming holiday spending spree requires meticulous planning, focus on trends and, above all, a razor-sharp marketing campaign strategy. With under 75 days left until the kickoff of Black Friday, businesses should be in the final phases of tweaking sales strategies. However, for marketing and advertisement teams behind the holiday shopping season power curve, Facebook’s announcement of enhanced ad overlays to help highlight products may offer a breath of fresh air. Armed with these dynamic and visually appealing overlays, your business may be able to boost holiday sales.

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Gaining insight into current, seasonal or regional search engine keyword trends is a crucial avenue to attract new clients to your small to medium-sized business. But how, without dedicated, full-time market research resources, can you dip into the endless stream of search queries to extract meaningful data to tailor your SEO and content marketing strategies and attract these new clients?

Fortunately, a wide range of keyword analysis tools, including Google Trends, now offer an essential first step on the path to tailoring online marketing campaigns to attain tangible results and expand your business’s reach.

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Veteran-owned, led or founded businesses received a significant helping hand from Google’s recent announcement discussing the debut of a new attribute badge for Google My Business profiles.

This “Veteran-Led” attribute badge provides customers with a quick and easy way to locate local veteran-owned businesses in Google Maps and Google Search results. It will appear alongside additional features in your business profile including “Outdoor Seating,” “Family-Friendly” and “Has Wifi,” and joins the ranks of the “Woman-Led” business badge which appeared earlier this year.

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Some of the data that Google uses to improve their search algorithm comes from the feedback of thousands of search quality raters. These raters conduct actual searches and rate the top quality pages according to a publicly available set of guidelines.

Data from these quality raters don't directly impact search rankings; instead, Google uses their ratings to inform the search algorithm. Nevertheless, it's good for content creators to know some of the main things that these raters look for. Google's update of the guidelines last week provide insight into the most important things to consider when creating search-friendly content.

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Announced earlier this year, Google's "Speed Update" is officially beginning its rollout. This means that loading times on mobile will now affect search rankings, especially for the slowest sites.

Many webmasters are likely already trying to increase their site's speed on mobile if for no other reason than to improve user experience. If you're in this position, you may be ahead of the game - a new report from Searchmetrics indicates that load speed has already been affecting Google rankings. However, your pages may need to load even faster than previously thought to see any SEO benefit after this update.

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