Featured Posts

Category Archives: SEO News

One Simple Way to Start Boosting Your Email Engagement Right Now

email engagement

Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one of the most effective ways for brands to communicate with customers and promote their content, while also driving traffic, leads and sales.

But while email can be very effective, any business that's tried an email campaign knows that engagement is often very low. According to Mailchimp, open rates for marketing emails are rarely above 25 percent, and click rates are usually less than 3 percent in any industry. Luckily, a new survey suggests that engagement can be increased with a simple adjustment in strategy.

Continue Reading →

8 Ways Content Marketers Can Adapt to Facebook's Algorithm Change

facebook algorithm

When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that "Pages may see their reach...and referral traffic decrease." While the real-world impact of this change may not be fully understood for some time, it's already claimed at least one casualty: video content producer Little Things.

The popular four-year-old digital publisher has millions of Facebook followers and video views. With the new algorithm, however, the company claims its organic traffic dropped a whopping 75%, necessitating the closure of their company entirely. How can businesses that use Facebook cope with this?

Continue Reading →

Google's 'Speed Update' Makes Mobile Page Speed a Ranking Factor

mobile page speed

There are many factors that are well-known to contribute to decent Google rankings: quality content, optimized meta information, keywords, content freshness, content authority, backlinks - just to name a few. When doing the work to optimize your site, though, the actual strategies for improving some of these factors can be unclear - not to mention how tough it can be to measure your strategies' actual effect on rankings.

Luckily, there's at least one ranking factor that's relatively easy to measure and improve: site speed. And with a recent announcement from Google, it's now time to analyze your mobile site speed and make it as fast as possible.

Continue Reading →

Google Officially Extends Snippet Length

snippet length

Meta descriptions are one of the most important onpage SEO elements, with webmasters often spending large amounts of time thinking about, researching, and testing different variations to find the most effective description for each page of their site. Together with a page's meta title, the meta description forms a snippet that helps search engines understand and rank a page, while also serving as a "sales pitch" to entice potential visitors.

For years, it's been said that meta descriptions limited to 160 characters are optimal for Google's search results - but it may be time to throw the old playbook out.

Continue Reading →

Study: Effective Blog Posts are Longer, More Media-Rich than Ever

blog post length

When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their minds for years: how long should a blog post be, and how often should a site post a new blog?

Over time, the answers have varied wildly. Long, in-depth blog posts are often touted as a way to get long-term traffic from search, but short, "snackable" articles from 200-500 words have been an industry standard for years. Almost six years ago, we recommended posts between 250 and 1,000 words. So where are we now?

Continue Reading →