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Category Archives: SEO News

Google Expands Campaign Targeting Misleading Content to Improve User Experiences

Google targeting misleading content

Google recently announced an expansion of ongoing campaigns to craft a safer, more reliable and, ultimately, more satisfying online user experience. The latest iteration of this campaign focuses on protecting users’ abilities to interact with content without encountering misleading or malicious content.

These misleading activities, termed “abusive experiences” by Google, range from phishing campaigns to automatic site redirection and much more. Site owners only have a 30-day window, through December 2018, to take corrective action or face an automatic block of all site content from the latest Chrome update.

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Google’s Newly Launched Discover Feed Enhances Intuitive Searching Functions for Mobile Users

Google intuitive feed mobile

Google’s recent debut of the intuitive search feed, Discover, for U.S.-based mobile users comes fresh off of the heels of the company’s 20th-anniversary announcement detailing a wide range of future innovations. Embodying a bold paradigm shift, Google’s Discover delivers customized content explicitly geared to users’ unique interests including tailored news feeds, sports scores, local weather and much more. Although in the infant stages, this predictive algorithm may be the first step in a myriad of upcoming enhanced AI-assisted tools aimed at transforming the nature of how netizens search for, and discover, information.

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Jumpstart Conversions and Boost Traffic to Your Site with Well-Crafted Meta Descriptions

meta descriptions

In today’s highly competitive digital marketing landscape, it pays to maximize the usage of every tool at your disposal to stand out from the competition and drive interest in your business’s products and services. Although many SMBs devote significant time and energy to site optimization through hosting high-quality content, researching keywords, building links and more, they often miss the vital component of crafting effective meta descriptions. Meta descriptions not only offer consumers a bite-sized glimpse of the content of your pages but, if written well, can drive traffic to your website and boost conversions.

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In China, Google Has Started a Censored Search Engine Test

Google China censored search

So far, Google has not officially launched a censored search engine for use in China. It may never do so. However, earlier reports that the tech giant was at least testing a search engine seem to be correct. The tests are underway and Google is fairly pleased with the results thus far. In fact, they said that the new search engine can "serve results for 99 percent of queries." That is a very good success rate overall, especially since this is still in the testing phases and does not appear close to a launch. What does Google stand to gain by offering their search engine in China? And why haven't they already made this move given the potential market?

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How to Enhance Your Brand Through Effective Reputation Management

brand reputation management

In today’s highly competitive digital marketplace, attracting new leads and building long-term client relationships requires a thorough marketing strategy. Potential clients not only browse price and availability of your products and services when they land at your site, but they also make a rapid evaluation of your small and medium-sized business's (SMB's) reputation.

Effectively managing your reputation requires dedicated, proactive and holistic strategies. You not only need to earn positive customer reviews by offering outstanding products and services, but you need to host high-quality, actionable content and maintain a dynamic social media profile.

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