Featured Posts

Category Archives: SEO News

Google Assistant Adding Arabic and Polish

google assistant

Google quickly realized that the Assistant artificial intelligence program would be a hit when they paired it with smartphones and Google Home devices, and they've been working ever since to expand and offer it to even more people. To that end, news recently broke that they're going to be adding two more core languages: Polish and Arabic. The changes should happen in the near future -- if you have not seen them already -- with Polish support officially coming first and Arabic support currently "in testing." The exact time frame for Arabic, therefore, is unclear. However, Polish should roll out in the coming weeks.

Continue Reading →

Inspire Customers to Action with Newly Enhanced Tools From the Google Manufacturer Center

Google manufacturer center

Although just over a week into 2019, Google is already forging headlong into exciting new online marketing territory. In a recent announcement, Google detailed a wide range of enhanced services added to the popular Manufacturer Center. This tool was originally designed to help manufacturers and online merchants highlight the features and capabilities of products. However, with the most recent update, the Manufacturer Center now delivers a powerful punch to help SMBs more effectively capture consumer attention via rich content and obtain reliable analytical data to help tailor SEO campaigns.

Continue Reading →

Voice Search Is Growing More Common: Are You Ready?

voice search

Voice search isn't a fad. It isn't a trend. It isn't some new attempt at technological advancement that is going to catch on for a short time and then be forgotten about as users return to more tried-and-true methods. It's here to stay, and it's only on the rise. People are using it more than they ever have and more devices cater to it now than in 2017 or before. That change is going to impact your content and SEO in 2019, and you need to be ready. Do you know what type of plan you must implement as we move into the new year? As always, the internet is driven by the user, and that means constantly embracing change.

Continue Reading →

Enhance Calls-to-Action with Google’s New Extension for Video Advertisements

Google Video CTAs

Google recently announced the upcoming debut of a new call-to-action extension for TrueView in-stream video ads. The debut of this software extension, slated for January 2019, will coincide with the retirement of the current YouTube call-to-action video overlay.

With this extension, Google intends to help streamline interactive features among multiple video ad formats. This announcement is positive news for businesses seeking an agile video advertising platform able to employ numerous interactive elements. Ultimately, this extension may enhance user engagement and help you drive closer toward marketing goals.

Continue Reading →

Google Releases the Annual "Year in Search"

Google Year in Search

Every year, Google compiles a key list of search trends and tendencies, which can shed important light on user tactics and changes in search traffic throughout the year. Remember, any search engine optimization plan needs to center around figuring out how to appeal to the end user, so understanding that person's mindset is critical. The internet is an ever-evolving machine, driven by user interaction, and these yearly updates help illustrate key changes and shifts in public thinking. Any company can utilize these trends and these insights in their SEO strategies for 2019. Let's take a look at the Year in Search.

Continue Reading →