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Category Archives: Social Networking

Dwindling Shares and Backlinks: What Can Content Marketers Do?


Earlier this month, content marketing firm Buzzsumo released their extensive Content Trends 2018 report, which analyzed the effect of 100 million different articles published last year. Unfortunately for anyone trying to market their business with content, the results are less than encouraging.

To sum it up, content shock is starting to take a toll on the ROI of content marketing. Too much competition, combined with platform updates, is leading to drastic drops in social engagement and backlinks. Luckily, there are still many ways to keep your content effective - but you might have to adjust your strategies and set new goals.

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8 Ways Content Marketers Can Adapt to Facebook's Algorithm Change

facebook algorithm

When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that "Pages may see their reach...and referral traffic decrease." While the real-world impact of this change may not be fully understood for some time, it's already claimed at least one casualty: video content producer Little Things.

The popular four-year-old digital publisher has millions of Facebook followers and video views. With the new algorithm, however, the company claims its organic traffic dropped a whopping 75%, necessitating the closure of their company entirely. How can businesses that use Facebook cope with this?

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6 Great Ways to Promote Content in 2018

content promotion

Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends for content marketing. This year, a whopping 91 percent of B2B survey respondents indicated they'd be using content marketing in 2018.

But while most B2B companies understand the importance of content production, many still undervalue the marketing aspect of the process. Simply put, even the best content can go unnoticed if it's not effectively promoted. And while unnoticed content can still provide SEO value, it's not going to do much for lead generation. So what are the winning strategies for this year?

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Twitter Testing Subscription-Style Ads While User Numbers Drop

promoted tweets

Twitter usage has had its share of ups and downs, but it was hoped that a boost seen earlier this year - thought to have been caused by what is perhaps its most infamous user - would kickstart an upward trend throughout the year. Unfortunately for stockholders and marketers, however, it now looks as though the so-called "Trump bump" has turned out to be a bust.

Last week, it was reported that Twitter lost 2 million monthly users in the U.S. during the second quarter of this year. Could a new subscription-based model for promoting Tweets help keep the network relevant and provide ROI for marketers and advertisers?

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Study Says Review Sites Get More Conversions Than Search or Social

review sites

When it comes to local SEO and marketing, many small businesses simply don't have the time or resources to devote to every potential strategy. A company concentrating on content production and social media promotion, for example, may not be able to devote the time needed run an AdWords campaign in an effective way.

Any business that's trying to weigh the potential ROI of search engine marketing, social media, email marketing and other local marketing tactics may want to consider the results of a new study and focus their efforts on review sites instead.

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