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Category Archives: Social Networking

Social Media Isn't Just an Extra or a Luxury

social media luxury

There was a time when social media was seen as a bonus or a benefit for businesses. People were interested in learning how to use this new, emerging technology to help their companies thrive. They knew they could still succeed without it, but they thought it may give them a great level of success. Sales and branding added an extra element to strong companies and promised potential exposure for new businesses.

It is safe to say that that outlook has changed. In a recent interview with CNBC, entrepreneur Gary Vaynerchuk said that businesses should look at TikTok, Instagram and Facebook as necessities, not luxuries. They don't give you an extra edge. They determine whether or not your company will succeed.

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Is Your Company Discoverable?

company discoverable

It's clear that marketing is never going to be the same. The internet has changed everything, and that change is here to stay. Rather than clinging to older ideas that may be outdated and may no longer work, companies need to accept this new reality and find out how they can leverage it for greater success. The relationship with each individual consumer is more important than it has ever been, for instance, and consumers have far more power to search out what they want. They do this on social media and through search engines, primarily. Think of it this way: Two decades ago, companies worked to get in front of consumers. Today, consumers come to them.

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Are You Really Connecting with Customers on Social Media?

social media customer

It's easy to understand that social media carries a lot of power and can open doors. Companies used to need to do extensive research to see what their customers liked, how old they were, what they spent money on, etc. Now, social media just reports a lot of that for them, through the profiles people fill out and the things they post. The opportunity to connect with people online is there, and it is unprecedented. The key, then, is to make sure that you know how to use social media to that end, as you seek to increase awareness and make sales. Below are a few tips that can help you hit those goals in 2021 and beyond.

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Google and Ambient Computing

Google ambient computing

We often say things like "the internet changed the world" and yet still think about a world where we have to sit down at a computer and open up a browser to use it. To some degree, smartphones have changed this, but not entirely. Your smartphone is essentially just a miniature computer, and you're still using an app or a browser to read this content on your screen right now. The difference is in portability. You can have that internet connection anywhere you want. But it's still the same base process of using the device to consciously go on the web.

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9 Out of 10 Consumers Read Reviews

customer reviews

Don't think of online reviews as something extra for consumers, a small piece of the puzzle that they use when deciding what to buy. The truth is that they're far more important than that. They're a critical part of the process, with nine out of 10 consumers choosing to read reviews before they make a purchase. It's clear that they value the input of other shoppers and even, to a degree, allow those shoppers to make their decisions for them. Reviews are seen as a way to get an inside scoop so that one does not have to rely only on what the company says -- as companies are naturally biased toward their own products. Reviewers, in theory, are not.

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