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Category Archives: Social Networking

Understanding the Future of Social Media

Future social media

Social media started long before Facebook in the early 2000s, but Mark Zuckerberg’s launch really defined the space. More than anything, it gave it stability. Before that, sites like MySpace and Xanga had risen and fallen. Users had turned to forums, chat rooms and other forms of communication, but they were never mainstream. With Facebook, you suddenly had a platform that everyone could use -- at least, after they expanded beyond college and opened it up to the public -- and that appeared stable enough to last. Now, in 2019, even with concerns that young people do not use it as much as they once did, that stability is undeniable.

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Recommended Instagram Posts Depend on AI

Instagram AI

For many businesses, the goal of a platform like Instagram is exposure. You may not make direct sales off of a post about a product or a service, but you can generally reach people who are interested in what you offer. You create more brand awareness, and you can get direct followers whom you can interact with in the future. It’s a dream situation for businesses, as they can then market to people who already like their products and are far more likely to make a purchase. That can increase your conversation rates dramatically.

The other side of this, though, is that you need to expand your reach in some way. You have to get your content in front of new users.

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Facebook’s New AI-Fueled Ads Deliver Targeted Experiences for Individual Users

Facebook AI Ads

Today, advanced machine learning helps businesses of all shapes and sizes improve how they reach and interact with customers. By examining users’ online behavior, preferences and other data, these tools help marketing teams tailor ad campaigns for maximum effect. Facebook recently debuted a new feature which capitalizes on this unique capability.

Backed by AI, their new dynamic update allows businesses to automatically tailor ad experiences to reach individual users best. By delivering customized ads, Facebook aims to not only promote healthy business outcomes, but also to deliver better user experiences.

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YouTube Updates Homepage with a Variety of Sleek New Features for Desktop Users

YouTube homepage

As video content becomes more popular and accessible among users, industry leaders such as YouTube continually seek new avenues to enhance the user experience. In a recent announcement, YouTube discussed a forthcoming overhaul of its homepage for desktop users as well as consumers accessing videos via iPad and Android tablets.

The retooled homepage delivers a wide range of upgraded features. These enhancements not only offer some much-needed cosmetic changes, but also unlock several new functions. YouTube hopes that this update, which was months in the making, will improve the user experience.

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Facebook Has a New Logo

Facebook logo

Successful companies often keep their logos forever, relying on decades of branding, but Facebook has recently decided to buck that trend. The social media giant announced a brand new logo instead of the lowercase "f" that it used for so long. The new logo is simple, just "FACEBOOK" in all caps.

Why the change? The reason that Facebook has given is that they're attempting to create a more recognizable company brand. To that end, they're largely leaving the Facebook app that you use on your phone out of this. It has branding and style of its own. Facebook the corporation is more than just the app or the website that started it all, and they want users to know that.

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