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Category Archives: Social Networking

Are You Really Connecting with Customers on Social Media?

social media customer

It's easy to understand that social media carries a lot of power and can open doors. Companies used to need to do extensive research to see what their customers liked, how old they were, what they spent money on, etc. Now, social media just reports a lot of that for them, through the profiles people fill out and the things they post. The opportunity to connect with people online is there, and it is unprecedented. The key, then, is to make sure that you know how to use social media to that end, as you seek to increase awareness and make sales. Below are a few tips that can help you hit those goals in 2021 and beyond.

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Google and Ambient Computing

Google ambient computing

We often say things like "the internet changed the world" and yet still think about a world where we have to sit down at a computer and open up a browser to use it. To some degree, smartphones have changed this, but not entirely. Your smartphone is essentially just a miniature computer, and you're still using an app or a browser to read this content on your screen right now. The difference is in portability. You can have that internet connection anywhere you want. But it's still the same base process of using the device to consciously go on the web.

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9 Out of 10 Consumers Read Reviews

customer reviews

Don't think of online reviews as something extra for consumers, a small piece of the puzzle that they use when deciding what to buy. The truth is that they're far more important than that. They're a critical part of the process, with nine out of 10 consumers choosing to read reviews before they make a purchase. It's clear that they value the input of other shoppers and even, to a degree, allow those shoppers to make their decisions for them. Reviews are seen as a way to get an inside scoop so that one does not have to rely only on what the company says -- as companies are naturally biased toward their own products. Reviewers, in theory, are not.

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Why Would People Leave Fake Negative Reviews?

fake reviews

Reviews are massively important for online sales. A buyer on Amazon, for instance, may not even click on a product with less than four stars, much less read the reviews to find out if they seem legitimate. The fact that the product got some negative reviews is enough to push them into looking elsewhere. Meanwhile, someone who sees a product with five stars may buy it without doing much research. They trust that the other users have already done the research and reported on using the product, so they don't have to. That's not to say that reviews and stars are the only ways to sell your products, but you can't ignore how much of a difference they make.

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Mistakes People Make with Their Social Media Accounts

social media mistakes

You started using social media before you even owned a business, as a simple way to keep in touch with your friends. Now that you run your own company, though, it's impossible to deny the potential that it gives you. You can connect with customers and consumers, post ads, use text, images and videos, and find an audience that is already interested in your products -- no matter where you are physically located. It's a tool that business owners from previous generations would have absolutely loved. However, that doesn't make it impossible to fail. You still need to know what steps to take and what mistakes to avoid so that you get the most out of your social media profile.

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