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Category Archives: Social Networking

3 Ways Your Business Can Leverage Chatbots to Boost Traffic and Drive Conversions

chatbots boost traffic

Customers, especially those in the more tech-savvy generations, overwhelmingly desire to purchase goods, research services and interact with businesses through apps, texts and messaging platforms. However, for many small to medium-size businesses (SMBs) and startups, maintaining an agile and responsive 24/7 online presence requires an extensive resource investment. Fortunately, recent advancements in artificial intelligence-fueled chatbot technology help deliver flexible customer care around the clock and may even offer businesses the opportunity to automate and streamline processes to fuel growth.

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How Can You Boost Your Conversion Rate?

boost conversion rate

Overall traffic means nothing with a low conversion rate. That's the one key number your analytics need to revolve around. It may mean slightly different things depending on your business model. Traditionally, the conversion rate refers to how many people come to your site and then make a purchase. In today's world, it starts with product purchases or service purchases, but conversions may also include completing forms, providing contact information, interacting with your website on a meaningful level, sharing information on social media or downloading content, whether that content is free or sold as a product itself.

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Which Social Media Sites do Millennials Use Every Day?

social media millennials

When it comes to social media, millennials are dialed in. They connect, they communicate, they engage. Social media defines their lives. It's something many of them feel they have known all their lives, as intrinsic as television or electricity. They use it to replace a host of services and activities: text messages, garage sales, photo albums and more.

But what sites do they use, and how often? The internet evolves. Like everything else, it is bound to trends and shifts in public perception. There was a time when everyone had their own GeoCities website, their own MySpace page. The online world changes, and it changes quickly.

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Fine-Tune Your SEO Strategy for the Upcoming Holiday Shopping Season to Help Maximize Growth Opportunities

holiday shopping SEO

Although it is hard to believe, the holidays, and the associated massive uptick in online shopping, are just around the corner. Is your startup, e-commerce site or SMB well poised to capitalize on this period of surging consumer interest and spending? If not, one of the most effective ways to posture your business to take advantage of these unique growth opportunities is through targeted enhancements to help boost your SEO. With a balanced and thorough SEO campaign incorporating some of the strategies below, your business may be able to generate additional traffic and conversions this holiday season.

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Google Expands Campaign Targeting Misleading Content to Improve User Experiences

Google targeting misleading content

Google recently announced an expansion of ongoing campaigns to craft a safer, more reliable and, ultimately, more satisfying online user experience. The latest iteration of this campaign focuses on protecting users’ abilities to interact with content without encountering misleading or malicious content.

These misleading activities, termed “abusive experiences” by Google, range from phishing campaigns to automatic site redirection and much more. Site owners only have a 30-day window, through December 2018, to take corrective action or face an automatic block of all site content from the latest Chrome update.

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