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Category Archives: Social Networking

5 Affordable Outside-the-Box Marketing Strategies You Can Use

outside-the-box marketing

Small businesses are more reliant on marketing than ever before in history. Without marketing, they would have little means of setting themselves apart from competitors. Marketing is an endeavor that is largely driven by creativity – pouring more money into it is not guaranteed to bring better results. Even the most expensive marketing campaign can backfire, causing a negative return on investment. In fact, some of the biggest marketing campaigns of all time owe their success to the strength of the idea alone. And to prove our point, we present to you a list of creative marketing strategies you can use on a shoestring budget. Try them out, and help your business grow.

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Does LinkedIn’s Recent Rebranding Indicate a Paradigm Shift in Website Design?

LinkedIn Rebranding

Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity and inclusion on its website. The facelift was needed, according to LinkedIn, to address user perceptions that the site only addresses the needs of white-collar job seekers and members in upper management.

This move comes amid a push by other social media sites to promote greater inclusivity and more authentic user experiences. Startups and small to medium-sized business owners should pay close attention to this shifting site design landscape to capture the attention of new clients.

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Will Facebook Watch Compete with YouTube?

Facebook Watch

At some point, it feels like companies and platforms in different technology spaces are bound to overlap. They begin to compete with each other. Regardless of their goals when they launched, they start to work toward the same spaces and the same ways to attract new users, new eyes and new traffic. In a recent example, the social media giant Facebook, not content with simply connecting people with friends, family members and businesses, has been trying to branch into the video-sharing space that has long been dominated by YouTube. Recent numbers show that they're having some limited success.

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Why Is There No Real Alternative to Facebook?

Facebook alternative

When you say that you're interested in social media marketing, what you really mean is Facebook marketing. At least, that's true in most cases. Facebook is a juggernaut, the clear social media leader, and it's been that way for a decade.

Why is this? Why did social media sites in the past rise and fall, but Facebook seems to be here to stay? And, if you can find an alternative, would that give your advertising an edge over the competition? It's crucial to answer these questions when deciding what approach you want to take and how it may need to change in the future.

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Groups, Not Pages, Will Drive Facebook Use

Facebook groups

Facebook has to walk a fine line when it comes to brand interaction and more "traditional" social media, which aims at connecting people. Clearly, users start on the platform because they want to connect with other users and they value that experience. To some degree, they're also fine with connecting with brands and advertising content, especially when it focuses on their interests. However, when ad content gets too heavy and it feels like brands are more important than users, some feel pushed away from the platform. Facebook is always working to make the site engaging and attractive, while also making it useful for branded content. It's not as easy as it sounds.

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