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Category Archives: Social Networking

Why Would People Leave Fake Negative Reviews?

fake reviews

Reviews are massively important for online sales. A buyer on Amazon, for instance, may not even click on a product with less than four stars, much less read the reviews to find out if they seem legitimate. The fact that the product got some negative reviews is enough to push them into looking elsewhere. Meanwhile, someone who sees a product with five stars may buy it without doing much research. They trust that the other users have already done the research and reported on using the product, so they don't have to. That's not to say that reviews and stars are the only ways to sell your products, but you can't ignore how much of a difference they make.

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Mistakes People Make with Their Social Media Accounts

social media mistakes

You started using social media before you even owned a business, as a simple way to keep in touch with your friends. Now that you run your own company, though, it's impossible to deny the potential that it gives you. You can connect with customers and consumers, post ads, use text, images and videos, and find an audience that is already interested in your products -- no matter where you are physically located. It's a tool that business owners from previous generations would have absolutely loved. However, that doesn't make it impossible to fail. You still need to know what steps to take and what mistakes to avoid so that you get the most out of your social media profile.

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Why Do People Delete Facebook?

delete Facebook

A new documentary called "The Social Dilemma" has been making waves lately. It relies largely on interviews with tech insiders who have worked for companies like Facebook and Google. They talk a lot about how these social platforms are designed and controlled. The overall message in the documentary suggests that social media has become a problem for modern society in a number of ways, and many people are taking this as a push to leave Facebook -- and related sites like Instagram, Reddit, Snapchat, etc. But why, exactly, are they leaving? What does this actually mean for online marketing? Let's break it down.

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Google Cares About the Quality of Your Content

quality content ranks

It's easy to get pulled into the trap of thinking of search engines like Google as nothing more than computer systems that you need to appease with your content. You start thinking exclusively about statistics and numbers: how many keywords to use, how to break them up, what the ideal word count looks like, where you should put your links, etc. And let's be clear: All of this does matter. It's all an important part of SEO, and it's a complex process to get it right. But don't think that these details are all that matter, as if you can write any content you want and rank well as long as you check off the right boxes. The quality of your content still matters.

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How Many People Contact Companies on Social Media?

contact social media

Social media absolutely gives you marketing opportunities and unique chances to get your products and services in front of your potential customers. You can show products to people who have already bought them in the past, making repeat sales, and you can branch out into new areas by marketing to those who have shown an interest in related products, services, interests, hobbies and much more. Many companies use social media to make these connections in the same way that they used to use mail catalogues or email messages. They often feel that people are more receptive to social media promotions and will actively click on them to investigate products that catch their eye at that moment.

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