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Category Archives: Social Networking

Posture Your Business to Capitalize on the Upcoming Facebook App Integration

Facebook app integration

According to the New York Times, last month, Facebook CEO, Mark Zuckerberg allegedly set in motion plans to fully integrate messaging functions of Facebook, Instagram and WhatsApp. Although the three apps are projected to remain fully independent, the planned technical integration will allow the 2.6 billion combined users to connect and communicate across all three platforms seamlessly. Recent discussion indicates that the consolidation, planned for late 2019, or early 2020, may have a significant impact on businesses planning to incorporate messenger ads and intuitive chatbots to help fuel growth opportunities.

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LinkedIn’s New Social Media Management Guide Helps Tell Your Brand’s Story More Effectively

LinkedIn social media management

LinkedIn’s recently published comprehensive guide to social media management is a must-read resource for startups looking to maximize opportunities to connect with new clients. It not only details best practices for the unique professional networking platform but also delivers eye-opening statistics about the expanding role LinkedIn plays in online marketing and business circles. From Fortune 500 executives to recent college graduates and more, the surging numbers of professionals connecting via LinkedIn presents a lucrative target for startups looking to grow a professional social media marketing presence.

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Voice Search Is the Most Recent Revolution

voice search

The internet is such a massive part of our day-to-day life in 2019 that it's easy to forget just how new it really is. You don't even have to go back a few decades to find a world in which the internet itself was considered something of an information and technology revolution. People knew it had potential, but your average American had no idea how it worked, had very little experience and honestly did not understand how it could change their lives.

Fast forward to today, and you have schools full of children who have grown up with the internet. It's simply a part of their experience. They understand how to use technology intuitively. It's clear that the internet revolution of the 1990s was here to stay.

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Why Startups Should Take a Cautious Approach to Decision-Making Based on Customer Feedback

customer feedback

Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve products and enhance services to meet consumer demand. However, it is important to realize that not all input you may receive from customers is equally valuable. Chances are, if you are not directly soliciting feedback, you are only passively receiving phone calls, emails and online reviews from a significant minority of your clients. Making changes to your business strategies based on this small, but vocal, cross section can cause your startup to lose touch with a majority of your customers.

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YouTube Targets Misleading Content to Improve the Video Recommendation Process

YouTube misleading content

As part of an ongoing effort to improve user experiences, YouTube recently announced plans to enhance its existing video recommendation process. Under current criteria, users scanning through lists of recommended videos often encounter intentionally misleading content. These videos, despite large numbers of views on YouTube, often contain blatantly false claims, inflammatory content or promote products and services in misleading ways.

However, with upcoming changes to YouTube’s recommendation system, users should encounter an increasingly high quantity of videos which deliver objective, valuable and useful content.

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