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Category Archives: Social Networking

Easily Highlight and Customize Recent Positive Reviews in Google My Business

Positive reviews Google

Earning a positive, four- or five-star, review from customers is not easy in today’s highly competitive business environment. However, startups that crack the code on earning superior customer satisfaction ratings may soon be in a unique position to highlight these positive user reviews in new ways to help attract clients.

Google recently announced the debut of a new feature for the My Business tool which allows businesses to easily share and customize positive customer testimonials. This function could offer yet another lucrative opportunity for SMBs to stand out from competitors and access new growth potential.

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Watch Out, Alexa: Facebook Is Coming

Facebook voice assistant

Like it or not, you can do a lot of things online simply by speaking to your phone, your computer or another voice-controlled device. It's changing the way people carry out internet searches, do online shopping, listen to music and much more. And, while the premier program is arguably Amazon's Alexa, it seems like everyone in the tech industry wants to have their own voice assistant. Rumor has it that Facebook is working hard to be the next company to put one out. Facebook already has an innovative video chat device called Portal. According to reports, the new voice assistant would work along with this device. 

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The Importance of Verifying the Accuracy of Your SMB’s Online Listing Information

Verifying business listing

In today’s competitive marketplace, building trust with new clients is essential to creating future growth opportunities. Today’s tech-savvy customers rely heavily on the information they find in local search listings concerning products and services and place extensive trust in the information they find.

Data from a recent search optimization survey from technology firm Uberall revealed that nearly half of small businesses fail to ensure the accuracy of basic data in online listings. These inaccuracies not only translate to lost opportunities but could even drive a wedge of mistrust between SMBs and customers.

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After Abandoning News, Facebook Considers Bringing It Back

Facebook news

Facebook got out of the news game over a year ago. They did not abandon it altogether, but they cut out the trending topics on the sidebar and limited the amount of news they put in front of users. Now, founder Mark Zuckerberg appears to be thinking about changing course and adding news into the equation again. In fact, Facebook is even open to breaking out their rather large checkbook to pay to get this off the ground. They may pick publishers to pay for what they deem "high-quality news." That could show that what Facebook was really against a year ago wasn't news, but low-quality sources that spread misinformation on their platform.

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How to Tailor Site Content to Capitalize on Google’s New Search Journeys Concept

Google Search Journeys

Traditional question-and-answer-based searching is rapidly giving way to more advanced models incorporating machine learning and intuition. This artificial intelligence-fueled searching, termed "Search Journeys" by Google, not only delivers answers to queries but tailors results based on the specific preferences and needs of users.

Understanding this radical shift in the search engine landscape is critical for startups looking to keep pace with potential customers. Grasping the path consumers take on a search journey is essential to align your marketing and advertising strategies with users’ needs.

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