Facebook Has a New Logo
Successful companies often keep their logos forever, relying on decades of branding, but Facebook has recently decided to buck that trend. The social media giant announced a brand new logo instead of the lowercase "f" that it used for so long. The new logo is simple, just "FACEBOOK" in all caps.
Why the change? The reason that Facebook has given is that they're attempting to create a more recognizable company brand. To that end, they're largely leaving the Facebook app that you use on your phone out of this. It has branding and style of its own. Facebook the corporation is more than just the app or the website that started it all, and they want users to know that.
Along with this change comes Facebook putting its new logo onto its other main apps, Instagram and WhatsApp. Both of these massively popular social media apps are no longer stand-alone options, but are owned by Facebook as an umbrella corporation. They're easy to link and work together, even mimicking many of the functions that they share. For instance, Instagram allows users to post pictures and stories, and the Facebook app has the exact same functions so that you can just push your uploads from one to the other. They go on both platforms quickly and easily, doubling the audience. Now the company is making it clear that the two are part of the same corporate structure.
There has been some backlash to this change. People have complained that uppercase letters are harder to read. They have noted that caps often indicate shouting on the internet. They have said that the company's founder, Mark Zuckerberg, does not understand what people are unhappy about -- data breaches and the like -- and that he is just trying to cover up the issues by changing the branding.
It's not been pretty, and this shows why companies often refuse to change their branding. When it's working, why do anything differently? Why risk backlash? Facebook established itself as a social media leader. They hope this change can make that position stronger, but it's hard to tell if that will be the impact. It could be the opposite.
Your Social Media Campaign
When you think about social media advertising, much of it may center around Facebook. Even the detractors can't deny that it makes communication easy, that it connects people all over the world, that it allows customers to interact with brands, and that many people still love it despite the negative comments. It is still a useful tool. That doesn't appear to be slipping, and consolidating a series of similar apps to dominate this space only makes Facebook stronger than it has ever been.
That said, you do need to consider exactly how people view companies like Facebook, especially if you're targeting a younger audience. Do they use it in the same way that the older audience does? What do they think about the changes? Do they shift to other social media sites? What apps do they turn to? By understanding this, you can set up a comprehensive plan that puts you in a position to succeed -- and our experienced, professional marketing team can help.