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How to Create Content that Brings You Traffic

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If you are looking to learn how to create content that will drive a large amount of visitor traffic to your website, there are several approaches and techniques that you should employ each and every time you write a new piece of content.

Since there is such a large amount of content available online it is absolutely necessary that you do everything that you can to differentiate your website's content from your competitor's website content. Below are several techniques to consider when developing your approach to driving a high volume of traffic to your web site.

How to Create Content that Brings You Traffic by Using Keywords

Using keywords and key phrases is one of the most important things you can do to create content that brings you traffic. By using the right amount of keywords and phrases -- which should be present through at least 10% of your content -- you're letting different search engines know that potential readers should go to your website and read your content. The more keywords and phrases you use, the more likely a search engine will pick up your content.

It may sound simple enough to include a lot of keywords and phrases into your content, but you want to make sure that you're using the right kinds of words and phrases. The competition to get readers to your content is steep, which means that you need to have truly unique words and phrases. Websites work in terms of individual pages so each page should have its own keyword or phrase to work with. This will leverage the most amount of traffic.

How to Create Content that Brings You Traffic Through Links

Most search engines all operate in the same manner: they use what are called spiders to sift through website content to use in their search results. However, they'll only take content from websites they know by following different links from one website to another. To get your content read, you'll want to be sure you include inbound links so your content can be easily found.

This also means that you need to constantly be creating new content. The more content creation you have, the easier it is to be published because your web pages will always be relevant and useful. When this is the case, it's easier to include more links and the more links there are, the better the search results will be.

How to Create Content that Brings You Traffic by Utilizing Your Search Results

When you are generating more traffic toward your content, you should also be analyzing the search data so you can know what kind of content consumers are looking for. If you know what the needs of your consumers are, you'll be able to tailor your content to what they want. This should be a natural booster for more traffic. Keep in mind, however, that whenever you're creating fresh content, it still needs to be relevant and evergreen to your readers. Emphasize quality over quantity.

The bottom line: learning and knowing how to create content that brings you traffic is an ongoing process that won't happen overnight. To remain relevant your content must be continuously updated with fresh content and new keywords and phrases.

Mike Quayle

Posted on 26th April, 2011 by Mike Quayle

About Mike Quayle

Mike Quayle is a SEO, content writer, and marketer from Seattle, Washington.

View all posts by Mike Quayle