How to Use Google Trends to Help Turbo-Charge Your SEO and Content Marketing Campaigns
Gaining insight into current, seasonal or regional search engine keyword trends is a crucial avenue to attract new clients to your small to medium-sized business. But how, without dedicated, full-time market research resources, can you dip into the endless stream of search queries to extract meaningful data to tailor your SEO and content marketing strategies and attract these new clients?
Fortunately, a wide range of keyword analysis tools, including Google Trends, now offer an essential first step on the path to tailoring online marketing campaigns to attain tangible results and expand your business’s reach.
What Is Google Trends?
Unlike many other analytical tools on the market, Google Trends offers a user-friendly visual representation of the relative popularity of a given keyword compared to the total volume of search queries for a given timeframe. You can tailor the search parameters to even see the volume of a given search phrase in a specific country, a region of the world or in a specific language. Unfortunately, at this time, Google Trends will not show the precise volume of traffic per keyword, but if your business already has a benchmark for similar keyword performance, you can extrapolate approximate numbers.
Four Benefits of Using Google Trends for Content Marketing and SEO Campaigns
So how can this data help you fine-tune keyword phrasing for your SEO and tailor your content marketing campaigns? Below are just four of the nearly limitless ways your business can leverage the analytical horsepower of Google Trends for your benefit.
1. Schedule Your Content to Maximize Hits on Seasonal Trends
Does your business experience seasonal fluctuations in consumer interest for your goods or services? If so, capitalize on analytical services offered by Google Trends to locate spikes throughout the year where consumers are most interested in what you have to offer. For example, if you sell outdoor grilling equipment, it may be beneficial to obtain actionable, informative and exciting content focused on these keywords to host on your website before the kick off of peak summer grilling season.
2. Find Trending Keywords to Tailor Your Content Creation Strategy
Before your next content creation strategy session, take some time to examine current trending keyword searches relevant to your business which appear on Google Trends. Then host high quality and engaging content to capitalize on current consumer interest.
3. Zero in on Consumer Demand in Specific Geographic Areas
Another exciting feature of Google Trends resides in the ability to demonstrate the location (city, state or region) where consumers most frequently search for the types of goods and services you offer. Use this data to tailor your outreach campaigns by hosting content which speaks directly to consumers in these specific geographic areas. This regional focus has wide-reaching applicability to your PPC and link building strategies as well.
4. Unlock New and Unique Keyword Phrasing
Are you running out of ideas for new keywords for content? Google Trends offers a unique feature which lists several alternative keywords phrases consumers often use when searching for products or services similar to yours. Use these suggestions as a basis for brainstorming sessions to take your SEO in a new direction.
Just One Component of an Effective Holistic SEO and Content Marketing Strategy
Google Trends offers exceptional benefits to small to medium-sized businesses hoping to gain insight into trending, seasonal or regional-focused search engine trends and keywords. However, it is just one component of a holistic marketing strategy focused on hosting actionable content, building effective linking strategies, researching optimal keywords and crafting effective social media outreach campaigns.