Leverage Year-End Marketing Tools to Heighten Performance Through the Holidays
Although it is hard to believe, we are now sitting firmly in the heart of the 2018 holiday shopping season. Although the finish line is well within sight, your startup or small to medium-size business still has time to capitalize on seasonal marketing tactics to drive your numbers even higher this year.
Below, we will explore a few of these simple tools you can implement to push your annual performance to the next level. Be sure also to put these marketing tools and online sales tactics in your hip pocket to break out during your planning sessions for the 2019 holidays sales campaign.
Optimize Your Website to Attract Holiday Shoppers
With just a couple of weeks left in this year’s holiday shopping season, many consumers who have pushed shopping off until “the last minute” are now eager to buy. How can your startup best jump into this space and attract some last minute sales moving into the conclusion of the season?
Does your site currently encourage seasonal customer engagement? If not, you could miss out on potential interest in your products or services and, therefore, fall short of your seasonal business goals. Keep in mind that shoppers, especially those in the later stages of the season, lock on to holiday-themed pages and associated deals. Therefore, when developing and customizing your website during the season, you will want to feature:
- Emotionally engaging seasonal website content
- Holiday-themed borders and graphics
- Deals and discounts specific to the season
- Calls to action which contain holiday-themed, creative phrasing
Harness the Marketing Potential of Your Social Media Pages
In addition to a quick overhaul of your site’s content and display features, be sure to pay attention to the look and feel of your social media pages during the remaining days of the holiday shopping season. Potential new leads and long-term customers, especially those searching for inspiration for unique seasonal gift ideas, turn toward visually focused social media sites this time of year, including:
Harness the power of your social media sites during the holidays by featuring your services or products in a holiday setting or with a holiday theme. Be sure to also use unique social media tools at your disposal including Facebook’s creative advertisement overlays and video creation kits to help drive your seasonal marketing campaign.
Send End-of-Year Emails to Customers
In addition to holiday-izing your website and making spirits bright on your social media pages, now is the perfect time to dust off your customer email distribution lists. When crafting an end-of-year marketing-focused email to drive sales from last-minute shoppers, be sure to:
- Thank your customers for supporting your business throughout the year
- Offer holiday-focused discounts and specials
- Provide several last-minute gift ideas featuring your products
- Conclude with a heartfelt holiday message
Although we’re drawing close to the holidays, by using the last-minute marketing tactics above, your startup can boost end-of-year performance and leap confidently into 2019.
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