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5 Important Things to Know About Google's Mobile-First Index

mobile-first index

Mobile usability has been a Google ranking factor for years, but the algorithm was primarily focused on desktop versions of sites when indexing. Now, however, the mobile-first index is officially rolling out following a promise by Google in 2016.

Put simply, this means that Google's algorithm will now view the mobile version of your site before anything else when making indexing and ranking choices. For sites that (wisely) use responsive design instead of a separate mobile version, Google will view your site through the lens of a mobile device, at least initially. Here's what you need to know:

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Dwindling Shares and Backlinks: What Can Content Marketers Do?

backlinks

Earlier this month, content marketing firm Buzzsumo released their extensive Content Trends 2018 report, which analyzed the effect of 100 million different articles published last year. Unfortunately for anyone trying to market their business with content, the results are less than encouraging.

To sum it up, content shock is starting to take a toll on the ROI of content marketing. Too much competition, combined with platform updates, is leading to drastic drops in social engagement and backlinks. Luckily, there are still many ways to keep your content effective - but you might have to adjust your strategies and set new goals.

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One Simple Way to Start Boosting Your Email Engagement Right Now

email engagement

Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one of the most effective ways for brands to communicate with customers and promote their content, while also driving traffic, leads and sales.

But while email can be very effective, any business that's tried an email campaign knows that engagement is often very low. According to Mailchimp, open rates for marketing emails are rarely above 25 percent, and click rates are usually less than 3 percent in any industry. Luckily, a new survey suggests that engagement can be increased with a simple adjustment in strategy.

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8 Ways Content Marketers Can Adapt to Facebook's Algorithm Change

facebook algorithm

When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that "Pages may see their reach...and referral traffic decrease." While the real-world impact of this change may not be fully understood for some time, it's already claimed at least one casualty: video content producer Little Things.

The popular four-year-old digital publisher has millions of Facebook followers and video views. With the new algorithm, however, the company claims its organic traffic dropped a whopping 75%, necessitating the closure of their company entirely. How can businesses that use Facebook cope with this?

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Top 7 Reasons to Outsource Your Content Creation

outsourcing content

With 89 percent of B2B marketers using content, it's no wonder that companies are increasingly moving content creation in-house. It makes sense, as in-house content creation can potentially streamline their overall marketing operations.

But most small-to-medium-sized businesses simply don't have the resources to hire in-house content staff, instead relying on one or two people to execute every marketing directive - leaving little room for effective content creation. Luckily, though, outsourcing content to an agency can actually end up being much more beneficial than doing it in-house. Here's why:

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