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Recent Survey Reveals the Top 3 Local Search Ranking Factors Your SMB Needs to Thrive

local search ranking factors

As the digital marketplace becomes an increasingly competitive space, it is difficult for many startups and SMBs to determine the best strategies to attract new customers and boost growth opportunities. Fortunately, the recent results from Moz’s 2018 Local Search Ranking Factors survey delivered important data revealing which online marketing elements currently impact search results most heavily. Moz’s study, based on input from experts in the SEO and marketing communities, determined that the three resources below may be the most effective ways for businesses to generate higher rankings and outperform the competition.

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Google’s Updated Mobile My Business App Helps Local Businesses Boost Marketing Opportunities

Mobile My Business marketing

Google’s recent announcement discussing the next round of updates for the My Business app presents some exciting news for local startups and small to medium-sized businesses (SMBs). Packed with exciting features, this update has far-reaching implications for today’s mobile entrepreneurs. Interacting directly with your customers in this flexible, mobile environment allows you to maintain the dynamic and responsive online presence you need in today’s tech-driven digital marketplace. This free app is a must-have for any small business owner looking for a rapid and flexible way to stay connected and growing 24/7.

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Which Social Media Sites do Millennials Use Every Day?

social media millennials

When it comes to social media, millennials are dialed in. They connect, they communicate, they engage. Social media defines their lives. It's something many of them feel they have known all their lives, as intrinsic as television or electricity. They use it to replace a host of services and activities: text messages, garage sales, photo albums and more.

But what sites do they use, and how often? The internet evolves. Like everything else, it is bound to trends and shifts in public perception. There was a time when everyone had their own GeoCities website, their own MySpace page. The online world changes, and it changes quickly.

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Fine-Tune Your SEO Strategy for the Upcoming Holiday Shopping Season to Help Maximize Growth Opportunities

holiday shopping SEO

Although it is hard to believe, the holidays, and the associated massive uptick in online shopping, are just around the corner. Is your startup, e-commerce site or SMB well poised to capitalize on this period of surging consumer interest and spending? If not, one of the most effective ways to posture your business to take advantage of these unique growth opportunities is through targeted enhancements to help boost your SEO. With a balanced and thorough SEO campaign incorporating some of the strategies below, your business may be able to generate additional traffic and conversions this holiday season.

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Duplicate Content, Google Alerts and Your SEO

duplicate content SEO

When deciding what content to put on your site, you always want to have fresh, unique content that does not appear anywhere else on the internet. Duplicate content can result in your site getting penalized by Google, which can lead to indexing and ranking issues. This can impact your SEO and the visibility of your site. On top of the direct impact to SEO, it can make users trust your site less and not think of it as a primary source, which can push traffic elsewhere and compromise your perceived authority among your audience. Users have many options. You must set yourself apart very clearly with unique content.

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