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Still Not Marketing on Pinterest? Infographic may Change Your Mind


Social media firm Wishpond has just released a new infographic describing how users typically interact with photo sharing web site giant Pinterest. If you are an internet marketer selling photogenic products or services, this information could greatly influence your social media strategy in 2013. For instance, did you know that 80% of Pinterest users are female and that half of all Pinterest users have kids? If you're targeting women with your advertising campaigns and not using Pinterest, there's a very real chance that you're leaving revenue on the table.

Time Spent on Pinterest

The average user of Pinterest in the United States spends approximately 1 hour, 17 minutes on the site per week, or 16 minutes per visit. Pinterest users also happen to be avid Facebook users, with the average Pinterest user spending about five times as much time on Facebook as Pinterest. The average user spends 83.9% of their time pinning, 15.5% of their time "liking" existing pins, and just 0.6% of their time commenting. People like participating in contests on Facebook (30% have done so), but not so much on Pinterest (only 9% have participated). This could simply be due to a relative lack of available contests on Pinterest. The infographic also reveals that most Pinterest pins do not represent adding new content to the site. Rather, more than 80% of pins are actually repins of existing photos.

Pinterest's Performance

Since May of 2011, unique visitors to Pinterest have grown by over 2,700%. The site set a world record for reaching 10 million unique monthly visitors faster than any other independent website in internet history. Pinterest performs best with people in the 25 to 34 age group, though the site has captured the attention of food-lovers of all ages. In fact, 57% of everyone on Pinterest interacts with food content, making it the top category on the site.

Pinterest and Your Brand

Although Facebook certainly reaches many times more users than Pinterest, people who do use Pinterest are also more likely to associate with brands, businesses and retailers - 43%, versus Facebook's 24%. Traffic originating from Pinterest also tends to convert at a 70% higher rate than it does from non-social sources such as search. Further, people more frequently find things they want to buy on Pinterest (69%) than on Facebook (40%). And don't worry about attracting visitors to your board or site before revealing product prices - pins that include the price of the product pictured get about 36% more likes than those without prices. Photos sell, apparently. So, SEO marketers and small online business entrepreneurs - Still not marketing on Pinterest?

Ryan Lundin

Posted on 8th February, 2013 by Ryan Lundin

About Ryan Lundin

Ryan Lundin is a content curator, manager, editor and writer from Marquette, MI.

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