Today, advanced machine learning helps businesses of all shapes and sizes improve how they reach and interact with customers. By examining users’ online behavior, preferences and other data, these tools help marketing teams tailor ad campaigns for maximum effect. Facebook recently debuted a new feature which capitalizes on this unique capability.
Backed by AI, their new dynamic update allows businesses to automatically tailor ad experiences to reach individual users best. By delivering customized ads, Facebook aims to not only promote healthy business outcomes, but also to deliver better user experiences.