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Tag Archives: advertising

Facebook Chat Gets Less Confusing

Facebook chat

You use Facebook to talk to customers and clients. It's an easy way to answer questions, provide support, gather feedback and generally promote your brand. Not only do you comment on posts and engage them in public, but you allow them to send you chat messages when they have more in-depth issues or simply need to check on the status of a project. People do not like to sit on hold after calling a support hotline, but they don't necessarily mind having the chat window open as they complete other tasks on the phone or the computer. It's perfect in a lot of ways, except one: It can get confusing.

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Facebook Targets Overseas Companies Trading in Fake Profiles, Followers and Likes

Facebook fake profile

Protecting the integrity of the information on social media sites continues to be a hot-button issue. Recently, Facebook broke new ground in this arena by filing a lawsuit accusing four Chinese companies of generating and selling fraudulent likes, followers and more.

Although the lawsuit addresses Facebook specifically, the accused overseas businesses allegedly violated terms of use for other popular services including Amazon, Apple, Google, LinkedIn and Twitter. Regardless of the outcome, Facebook is advancing a new standard that peddling fake accounts and misinformation can land a company in legal trouble.

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LinkedIn’s New Social Media Management Guide Helps Tell Your Brand’s Story More Effectively

LinkedIn social media management

LinkedIn’s recently published comprehensive guide to social media management is a must-read resource for startups looking to maximize opportunities to connect with new clients. It not only details best practices for the unique professional networking platform but also delivers eye-opening statistics about the expanding role LinkedIn plays in online marketing and business circles. From Fortune 500 executives to recent college graduates and more, the surging numbers of professionals connecting via LinkedIn presents a lucrative target for startups looking to grow a professional social media marketing presence.

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Enhance Your Google Ads Experience by Focusing on Your Optimization Score and Recommendations

Google ads optimizatation

Google’s recent release of a series of best practices targeted toward optimizing the Google Ads experience is an essential step for any SMB hoping to stay ahead of the competition. Google delivers this powerful optimization data via an easily interpreted score which allows startups to view, sort and apply recommendations to boost performance. These best practices and suggestions range from a full suite of advanced account management features to targeted enhancements tailored to your business’s particular goals. They also include customized recommendations based on your preferences.

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Why Startups Should Take a Cautious Approach to Decision-Making Based on Customer Feedback

customer feedback

Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve products and enhance services to meet consumer demand. However, it is important to realize that not all input you may receive from customers is equally valuable. Chances are, if you are not directly soliciting feedback, you are only passively receiving phone calls, emails and online reviews from a significant minority of your clients. Making changes to your business strategies based on this small, but vocal, cross section can cause your startup to lose touch with a majority of your customers.

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