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Tag Archives: advertising

Is Your Company Discoverable?

company discoverable

It's clear that marketing is never going to be the same. The internet has changed everything, and that change is here to stay. Rather than clinging to older ideas that may be outdated and may no longer work, companies need to accept this new reality and find out how they can leverage it for greater success. The relationship with each individual consumer is more important than it has ever been, for instance, and consumers have far more power to search out what they want. They do this on social media and through search engines, primarily. Think of it this way: Two decades ago, companies worked to get in front of consumers. Today, consumers come to them.

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Study: Most People Research Products Before Buying

research before buying

Are you an impulse buyer? If so, you know how it feels to see a new product that immediately grabs your attention. You may just see one ad or spot the item in person, while walking around the store, and know that you have to have it. For some, impulse buys are reserved for small items that they can afford to regret. For others, price is no object, as they will buy anything that they want and trust their instincts. Either way, there's one thing that is true about these consumers: They're in the minority. Studies have found -- as you likely suspected if you're not an impulse buyer yourself -- that the majority of consumers will take the time to do their research in advance of almost any purchase.

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Are You Really Connecting with Customers on Social Media?

social media customer

It's easy to understand that social media carries a lot of power and can open doors. Companies used to need to do extensive research to see what their customers liked, how old they were, what they spent money on, etc. Now, social media just reports a lot of that for them, through the profiles people fill out and the things they post. The opportunity to connect with people online is there, and it is unprecedented. The key, then, is to make sure that you know how to use social media to that end, as you seek to increase awareness and make sales. Below are a few tips that can help you hit those goals in 2021 and beyond.

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Jeff Bezos Steps Down at Amazon

Jeff Bezos

When Jeff Bezos founded Amazon in his garage in 1994, thanks in large part to a quarter of a million dollars from his parents, he had no idea how huge it would get. In the decades to come, Amazon single-handedly changed the way people shop. It expanded from being just a bookseller to moving all manner of products. Most recently, it has even shifted into digital products, publishing companies, television and movie studios, and much more. Amazon is one of the most highly-trafficked websites in the world and Bezos has become one of the richest men on the planet as a result.

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Report: Online Ads Getting Record Results

online ads

Record-breaking numbers may be on the way for tech companies that run online ads, reports claim, as the numbers for the final quarter of last year are about to be released. These include giants like Google, Amazon and Facebook, though they also include numerous smaller companies. It seems like, no matter where you look, online ads have gotten a lot of traffic and online shopping, predictably, is hotter than ever. As the reports come out over the next few weeks, it will be interesting to see just how well these ads performed and to consider whether or not this is a new normal in the United States.

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