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Why Is There No Real Alternative to Facebook?

Facebook alternative

When you say that you're interested in social media marketing, what you really mean is Facebook marketing. At least, that's true in most cases. Facebook is a juggernaut, the clear social media leader, and it's been that way for a decade.

Why is this? Why did social media sites in the past rise and fall, but Facebook seems to be here to stay? And, if you can find an alternative, would that give your advertising an edge over the competition? It's crucial to answer these questions when deciding what approach you want to take and how it may need to change in the future.

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Groups, Not Pages, Will Drive Facebook Use

Facebook groups

Facebook has to walk a fine line when it comes to brand interaction and more "traditional" social media, which aims at connecting people. Clearly, users start on the platform because they want to connect with other users and they value that experience. To some degree, they're also fine with connecting with brands and advertising content, especially when it focuses on their interests. However, when ad content gets too heavy and it feels like brands are more important than users, some feel pushed away from the platform. Facebook is always working to make the site engaging and attractive, while also making it useful for branded content. It's not as easy as it sounds.

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Original Videos Get a Boost on Facebook

Facebook video

The value of high-caliber original content just keeps going up. In one of the most recent moves, Facebook has decided to update the algorithm that drives videos on the site. With these changes, they're going to do more to promote original content, at the expense of the repeated content that keeps making the rounds with different accounts. This should lead to more originality and creativity, and those who put in the work to create new content that actually offers something to the viewer will have a better chance of getting the exposure they're after, rather than getting washed out by mass content and copied videos.

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WhatsApp Platform Poised for Major eCommerce Enhancements for SMBs

WhatsApp eCommerce

Facebook’s annual meeting of the minds, F8, recently wrapped up after two days of intense tech-centric discussions which brought developers, entrepreneurs and innovators together in one forum. In the F8 keynote speech, Mark Zuckerberg highlighted exciting enhancements ahead to boost the eCommerce functions of the Facebook-owned WhatsApp platform.

According to Zuckerberg, WhatsApp will focus on web-hosted marketplaces, online product catalogues and even the ability to send and receive funds. This is big news for startups looking to use this versatile platform to better reach, and connect with, customers.

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Bing Ads Receives Massive AI-Fueled Overhaul and Is Reborn as Microsoft Advertising

Microsoft Advertising

In a recent blog post, Microsoft discussed the need for a new approach to address today’s evolving online advertising space. Much like Google’s focus on enhancing user experiences through innovation, Microsoft sees the value in helping startups craft genuine connections to consumers that go beyond antiquated marketing messages.

Fueled by a full suite of AI-derived personalization data and profile understanding, Bing is now reborn as Microsoft Advertising. This new platform will work in conjunction with Microsoft’s Audience Network and Sponsored Products to help marketers reach today’s consumers.

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