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Facebook’s New AI-Fueled Ads Deliver Targeted Experiences for Individual Users

Facebook AI Ads

Today, advanced machine learning helps businesses of all shapes and sizes improve how they reach and interact with customers. By examining users’ online behavior, preferences and other data, these tools help marketing teams tailor ad campaigns for maximum effect. Facebook recently debuted a new feature which capitalizes on this unique capability.

Backed by AI, their new dynamic update allows businesses to automatically tailor ad experiences to reach individual users best. By delivering customized ads, Facebook aims to not only promote healthy business outcomes, but also to deliver better user experiences.

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Facebook Has a New Logo

Facebook logo

Successful companies often keep their logos forever, relying on decades of branding, but Facebook has recently decided to buck that trend. The social media giant announced a brand new logo instead of the lowercase "f" that it used for so long. The new logo is simple, just "FACEBOOK" in all caps.

Why the change? The reason that Facebook has given is that they're attempting to create a more recognizable company brand. To that end, they're largely leaving the Facebook app that you use on your phone out of this. It has branding and style of its own. Facebook the corporation is more than just the app or the website that started it all, and they want users to know that.

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Get Ahead of the Upcoming Holiday Shopping Rush with Facebook’s New Suite of Marketing Tools for SMBs

Facebook marketing

Although it is hard to believe, the annual holiday shopping season is just around the corner. Small businesses hoping to boost sales during this time should waste no time planning a holiday marketing campaign. Fortunately, Facebook is ready to assist SMBs with a range of new marketing tools.

Recently, the social media juggernaut discussed several new tools designed to help startups manage operations, build creative advertisements and communicate with customers more effectively. These tools could help companies across all sectors chart a path to success during the fast-approaching holiday shopping season.

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Recent Reporting From Google Highlights Tremendous Momentum for Small Businesses

small businesses

Owning and operating a startup or small business can be a time-consuming and stressful endeavor. However, based on recent reporting from Google, small businesses are currently enjoying unprecedented levels of support from consumers.

Google’s report, titled Small Business Search Trends in 2019, not only delivers some eye-opening statistics about the popularity of local businesses, but also examines current customer search trends. Small business owners and those contemplating the launch of a startup in the near future should pay close attention to the data in this report.

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Google Makes Changes to Nofollow Links

nofollow links

Linking is a big part of your SEO strategy. Search engines can both see and acknowledge the links you put on your site, along with links to your site from other sources. While it sees them all, it only acknowledges or recognizes the dofollow links. For those links with the added nofollow tag, it ignores the link.

At least, that's how it worked until last month.

As a quick overview, most links on a webpage, with typical HTML coding, are dofollow links. That's the standard way that a search engine reads the code. It only changes if you manually add in a "nofollow" tag to that code.

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