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Tag Archives: advertising

Google to Phase Out AdSense Apps

Google AdSense

AdSense is the major player in online advertising, as the Google-powered platform makes it simple to get ads in front of numerous eyes. Over the years, it has shifted to become even more focused on mobile devices. Reports from Google indicate that more than 1 out of every 3 people who use AdSense to create ads do it with their mobile devices. As the same time, about 70% of users who then see those ads also do so on smartphones and other mobile devices. It's clear that people like the ability to access the internet on the go, whether they're running businesses, shopping for new products, looking for local services or simply checking up on social media profiles. The web really is a completely mobile experience in 2019.

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Google’s Recent Diversity Update May Present Unique Growth Opportunities for SMBs

Google Diversity Update

Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages (SERPs) to two per domain. This means that only two pages from the same site may appear in a SERP when a user searches for a particular keyword string.

Based on a recent study conducted by Searchmetrics, it appears that the change is working as Google intended. Although this move is not a fundamental shift in the way Google ranks pages, it is an important development for SMBs looking to gain a foothold in sectors previously dominated by retail and marketing giants.

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5 Affordable Outside-the-Box Marketing Strategies You Can Use

outside-the-box marketing

Small businesses are more reliant on marketing than ever before in history. Without marketing, they would have little means of setting themselves apart from competitors. Marketing is an endeavor that is largely driven by creativity – pouring more money into it is not guaranteed to bring better results. Even the most expensive marketing campaign can backfire, causing a negative return on investment. In fact, some of the biggest marketing campaigns of all time owe their success to the strength of the idea alone. And to prove our point, we present to you a list of creative marketing strategies you can use on a shoestring budget. Try them out, and help your business grow.

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Does LinkedIn’s Recent Rebranding Indicate a Paradigm Shift in Website Design?

LinkedIn Rebranding

Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity and inclusion on its website. The facelift was needed, according to LinkedIn, to address user perceptions that the site only addresses the needs of white-collar job seekers and members in upper management.

This move comes amid a push by other social media sites to promote greater inclusivity and more authentic user experiences. Startups and small to medium-sized business owners should pay close attention to this shifting site design landscape to capture the attention of new clients.

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Google Duplex Still Isn't Using AI in Many Cases

Google-Duplex-AI

In 2018, Google rolled out the Duplex AI system. The goal was to give customers a new, easier way to make reservations and connect with companies online, even if those companies did not have the systems in place themselves. Duplex was designed as a "human-sounding AI" that had the power to call businesses for these customers. It could then set up appointments and reservations. The system itself would do everything, streamlining the process. The advantage is that more connectivity for companies means more business, more income and easier contact with customers and clients on which they may otherwise have missed out.

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