Two of the biggest platforms for ads these days are Google and Facebook. They may operate in different spheres -- search results and a social media -- but these are two places where people tend to flock and they're the kings of online marketing. That's not going to change, but they are seeing a recent drop in ad spending as the COVID-19 pandemic continues to get worse by the day. That pandemic, which has caused many people to essentially shelter in place, has decimated a lot of industries and they're cutting ads as a result. There is also the thought that this pandemic, even after it ends, could lead to a global recession.