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Tag Archives: advertising

Targeting Your Copy to Customers' Needs

targeting-copy

When you are creating marketing copy with a call to action, the ultimate, final goal is not always some general concept like brand awareness or spreading the word about a new idea. Sometimes, you're trying to directly sell to the reader. You're trying to get a conversion. That's not to say that copy for brand awareness won't work; it can, and it does. But you must remember that unique pages have unique goals, and you need to have copy that focuses on those goals. It needs to work toward a specific end. Only when you identify that can you create pages that work and do what you intend. Finding that success is not a fluke, so long as you focus on it from the very beginning.

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How to Turbo-Charge Your Site’s Content to Maximize Search Engine Rankings

Maximize search rankings

Modern search engines utilize complex algorithms to help determine where a site ranks on search engine results pages. These sophisticated algorithms consider hundreds of unique factors when determining where your pages fall in the final rack and stack. While it may not be realistic to tackle each of these factors, devoting time and attention to three key elements can help yield significant results.

Below, we’ll explore these three tactics and discuss how to incorporate them to boost search engine rankings and outperform the competition. These tactics are especially useful for startups on a shoestring budget.

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Instagram Rolls out New Measures to Fight Back Against Growth Hackers

Instagram measures

In today’s increasingly crowded online marketplace, many startups struggle to find effective tactics to grow a robust online presence. Unfortunately, some, out of sheer frustration, turn to growth hacking, or recruiting large numbers of ghost followers from fake profiles to generate an artificially significant online presence.

Instagram recently announced that they plan to target these fake profiles and crack down on SMBs using ghost followers to inflate their online reputation. Like other “black hat” SEO tactics, businesses using these shortcuts often sacrifice long-term growth potential for short-term gains.

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Facebook Uses AI to Uphold Community Standards

Facebook AI

Facebook is the largest social media network in the world. For a website that started in a dorm room and targeted college students, its growth over the last decade and a half has been tremendous. Today, that means that an incredible amount of content gets uploaded every day. People add new photos, write new status updates, run ad campaigns, create new groups and much more. While Facebook has strict content quality standards, you may wonder how they can possibly uphold them with this much to worry about and keep track of. Could they ever hire enough employees to keep an eye on everything, or are there other solutions?

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Four Key Elements to Help Deliver a Valuable Online User Experience

online UX

Discovering and implementing tactics to secure a competitive edge in today’s ever-shifting online marketplace presents a challenge for many startups. How can your SMB hope to compete with industry giants backed by large advertising budgets or well-established local businesses with a large consumer following?

Often, capturing and holding user attention boils down to presenting a positive and engaging online experience for visitors. Below, we’ll explore key elements of site content optimization, keyword usage, page tagging and more which can help focus your limited resources to yield game-changing results.

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