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Tag Archives: AI

AI Update Enhances Google Collections

AI Google Collections

If you have ever used a site like Pinterest, you're familiar with the concept of the rather similar Google Collections. Users can create their own collections of content, which they can then browse whenever they would like to do so. Pinterest does this with images, but Google Collections takes things a step farther and allows people to collect links, images, map locations, articles and much more. It's designed to be a place where people can store up things that interest them, especially when they find something but do not have the time to dig into it a bit deeper at the moment.

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Recommended Instagram Posts Depend on AI

Instagram AI

For many businesses, the goal of a platform like Instagram is exposure. You may not make direct sales off of a post about a product or a service, but you can generally reach people who are interested in what you offer. You create more brand awareness, and you can get direct followers whom you can interact with in the future. It’s a dream situation for businesses, as they can then market to people who already like their products and are far more likely to make a purchase. That can increase your conversation rates dramatically.

The other side of this, though, is that you need to expand your reach in some way. You have to get your content in front of new users.

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Facebook’s New AI-Fueled Ads Deliver Targeted Experiences for Individual Users

Facebook AI Ads

Today, advanced machine learning helps businesses of all shapes and sizes improve how they reach and interact with customers. By examining users’ online behavior, preferences and other data, these tools help marketing teams tailor ad campaigns for maximum effect. Facebook recently debuted a new feature which capitalizes on this unique capability.

Backed by AI, their new dynamic update allows businesses to automatically tailor ad experiences to reach individual users best. By delivering customized ads, Facebook aims to not only promote healthy business outcomes, but also to deliver better user experiences.

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Facebook Uses AI to Uphold Community Standards

Facebook AI

Facebook is the largest social media network in the world. For a website that started in a dorm room and targeted college students, its growth over the last decade and a half has been tremendous. Today, that means that an incredible amount of content gets uploaded every day. People add new photos, write new status updates, run ad campaigns, create new groups and much more. While Facebook has strict content quality standards, you may wonder how they can possibly uphold them with this much to worry about and keep track of. Could they ever hire enough employees to keep an eye on everything, or are there other solutions?

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With AI's Help, Searching Becomes More Natural

AI search

Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not at all mimic how they would talk if they were speaking to another person. The terms feel clumsy and unnatural. They work for a computer, which is going through the keywords and matching content, but you end up typing -- or, with the recent focus on voice searches, saying -- things that don't reflect real speech patterns. Essentially, you find yourself consciously thinking about the fact that you're using a computer and changing your communication tactics to match that experience. For instance, when looking for the best restaurant in New Mexico, you may ask a friend:

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