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Tag Archives: article content

Auto-Generated Content is a No-No, Says Google

auto-generated content

Matt Cutts, chief of search spam at Google, is back with a new video in a series in which he answers questions from SEOs, web developers and site owners looking for clarification on exactly what Google does and doesn't want to see when assigning ranking to a web page.

In the latest video, Cutts takes on the topic of automatically generated content, and ultimately says that if you want your site to rank, you should avoid this type of content like the plague. Although this is pretty obvious, it's a good reminder of just how important fresh, original content is to the search visibility of your site.

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Is Expandable Text OK With Google?

matt cutts

Matt Cutts, head of web spam at Google, is back with another video Q&A session, this time focusing on and tackling the topic of whether expandable text sections will negatively impact your search engine optimization efforts.

Many websites, especially those with dense, wordy, informative, encyclopedic type content, use expandable text so as not to intimidate more "uninitiated" users. Imagine, for example, an extensive FAQ section in which you can simply click the questions to see detailed answers in a drop-down menu.

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New Interface Tools Come to Google AdWords

Google Adwords

A series of useful new interface tools have been incorporated into Google AdWords. If you log into your AdWords account today, you should find a new "Keyword" column that allows you to detect exactly which word(s) from a query triggered the display of your advertisement.

Additional upgrades include improved campaign diagnostics, faster account editing, email alerts for automated rules, and Javascript automation for AdWords scripts. The features were published on the Google Inside AdWords official blog, and will make your interactions with AdWords easier and more productive.

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How Long Should This Article Be?

article length

If there's any one question that beginning, intermediate and advanced online content writers, as well as virtually any type of content writer, grapple with on a daily basis, it has to be this: "Exactly how long should this article be?"

The simple answer, of course, is "only as long as it needs to be - no longer, no shorter." To this, you may say: "Alright then, exactly how long does this article NEED to be?" And so, the cycle continues. In reality, there are several items to consider when determining the appropriate length of your on-line article or blog post.

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Creating Content Around Long Tail Keywords

long tail keywords

In today's Internet marketplace, Search Engine Optimization, or SEO, is extremely vital to achieving and, thereafter, sustaining a healthy and prosperous online business. Search Engines like Google, Bing, and Yahoo evaluate the quality of each website page based on a several known search ranking factors.

Website creators have learned these ranking factors and hence, have created high quality content that adheres to each of the factors so that their website will be displayed at the top of the search engine results. One of these important factors is known as keyword density.

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