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Best Practices To Gain More Quality Backlinks

quality backlinks

Off-page search engine optimization (SEO) is all about the tactics that you do outside of your website, including social media marketing and link building. With the latter, you maximize your efforts to acquire high-quality backlinks, which play a significant role in building your domain authority and helping your ranking in search engine results pages (SERPs).

Backlinks are also called inbound links because they direct or ‘link back’ traffic to your website from external sources. Search engines, like Google and Bing, continue to use backlinks as ranking signals.

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Dwindling Shares and Backlinks: What Can Content Marketers Do?

backlinks

Earlier this month, content marketing firm Buzzsumo released their extensive Content Trends 2018 report, which analyzed the effect of 100 million different articles published last year. Unfortunately for anyone trying to market their business with content, the results are less than encouraging.

To sum it up, content shock is starting to take a toll on the ROI of content marketing. Too much competition, combined with platform updates, is leading to drastic drops in social engagement and backlinks. Luckily, there are still many ways to keep your content effective - but you might have to adjust your strategies and set new goals.

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Google Penguin Update on the Way: Time to Analyze Your Backlinks

google penguin

When Google's Penguin algorithm first went live nearly four years ago, sites that were engaging in black hat link schemes saw massive reductions in search rank and traffic that ended up being very difficult to recover from. At it's best, Penguin helped even the playing field by penalizing sites that were gaming the system through dubious link building. Unfortunately, it also killed some sites whose webmasters were unaware they were doing anything wrong or unethical.

Now, a new and potentially final Penguin update could be on its way. Analyzing your backlink profile can help ensure your rankings don't plummet.

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Penguin 3.0 Is Here, but the Disavow Tool Remains Mysterious

disavow tool

It's that time again. Google's Penguin 3.0 update has officially rolled out after about a year of silence, and the reactions so far have been mixed. Webmasters and SEOs will likely be doing one of three things as the update takes effect: enjoying a surge in rankings due to a clean link profile, seeing no change in traffic, or scrambling to fix low-quality links.

Fixing spammy links involves either contacting the webmasters that are linking to you or using Google's disavow tool. Unfortunately, despite much discussion, Google has failed to make it clear when people should actually disavow links.

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Is the Riskiness of Link Building Too High? Experts Are Divided

riskiness of link building

John Mueller recently announced that Google's Penguin 3.0 update is likely to launch sometime this year. Webmasters won't really be able to evaluate its effect until after it's put into place of course, but the repercussions of the update shouldn't be all that surprising.

SEOs hopefully learned some lessons about spammy linking after Panda 2.0 ended up wreaking havoc with the traffic and rankings for some sites. Despite all the chatter over Penguin, however, nobody can seem to definitively assess the riskiness of link building. Experts disagree about even some of the most "dangerous" tactics.

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