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Tag Archives: Bing

Remember That SEO Goes Beyond Google

SEO beyond Google

Your search engine optimization tactics likely focus almost extensively on Google. It's a natural move for most businesses, as Google has the biggest market share. After all, some reports credit Google with as much as 90 percent of organic traffic. Even if you debate that exact statistic -- it can differ depending on the study and the year -- it is still clear that Google is the industry leader.

That said, the internet is always changing and expanding, as are consumer search methods. It is very important not to get so focused on Google that you do not consider your audience and the other ways you can use SEO to drive traffic.

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Search Engines by the Numbers

search engine trends

In the early days of the internet, search engines were still brand new and there was uncertainty about which ones would catch on and how users would interact with the various brands. You had options like AltaVista (1995), Ask Jeeves (1996) and HotBot (1996). Over the years, many of these brands have declined or been purchased. HotBot now uses Bing for searches, Ask Jeeves got rebranded as Ask and AltaVista was bought out by Yahoo! and then shut down. Most search traffic now falls into predictable patterns with a few companies dominating the traffic, and it's important to look at exactly what the numbers show.

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Search Engines Reveal Top Searches of 2015

top searches of 2015

Looking at the top search trends of the year helps internet marketers, content creators, SEO professionals and webmasters understand how people use the internet. While these lists are typically dominated by celebrities, news events and sports moments, they nevertheless provide valuable insight and perspective for anyone hoping to attract more traffic to their site.

And while the importance of search engines may be diminishing slightly when compared to other methods of content delivery such as social media, these lists could help content creators find audiences in unexpected places (like Yahoo, for instance).

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Will Windows 10 Boost Bing's Search Market Share?

windows 10

Do any SEOs concentrate on search engines other than Google? While many would argue that it's important, trying to optimize specifically for Yahoo or Bing doesn't seem all that worth it when you look at the numbers. According to the latest comScore report, Bing still only has around 20 percent of the search market share.

The release of Windows 10, however, has the potential to boost Bing searches similarly (but on a much larger scale) to how Mozilla's Yahoo deal boosted searches for Yahoo for a brief time. But will it be enough to get naysayers to pay attention to Bing?

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Bing Quietly Adds Mobile-Friendly Label to Search Results

mobile-friendly

Back in November, Google announced they'd be labeling sites as "mobile-friendly" in the search engine results when those sites meet a specific set of criteria. Later, as you're probably aware, Google announced they'd be changing their algorithm to rank sites more highly if they're mobile-friendly. This has many webmasters scrambling to improve their sites' mobile capacity, as the change will begin rolling out in less than a week.

What you may not have noticed, however, is that Bing has been making the same changes at about the same times.

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