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Majority of Local Businesses Still Place Importance on Blogging

local business blogging

Content marketing can often seem like an unapproachable strategy that only big businesses can benefit from. With so many advertising and marketing options currently available, why would a local business spend their limited resources on planning, creating and promoting content - especially when the ROI can be difficult to prove?

Well, if a new report from local SEO software provider BrightLocal is any indication, the majority of local businesses still consider operating a blog to be highly beneficial. If your local business has abandoned its blog, this survey may make you reconsider the benefits you're missing out on.

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Content "Stitching" - Is it OK by Google?

stitched

You've probably visited a few blogs and websites that made you think, "this information is great, but haven't I heard this before?" In order to give relevant content to their users without spending a lot of time or resources, many sites copy and paste content from other authoritative sites, leaving a citation as the only clue that the content isn't original.

Often, sites will stitch together paragraphs and lists from other pages into a single, more comprehensive page - slightly more valuable to the user, but far from original. Does Google appreciate this type of practice, or would they rather see original content?

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Is Expandable Text OK With Google?

matt cutts

Matt Cutts, head of web spam at Google, is back with another video Q&A session, this time focusing on and tackling the topic of whether expandable text sections will negatively impact your search engine optimization efforts.

Many websites, especially those with dense, wordy, informative, encyclopedic type content, use expandable text so as not to intimidate more "uninitiated" users. Imagine, for example, an extensive FAQ section in which you can simply click the questions to see detailed answers in a drop-down menu.

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E-Revolution: How to Start a Political Movement Online

online political movement

In the war for the 2008 Democratic presidential nomination, voters were left with a difficult choice between political upstart Barack Obama or former first lady and New York senator Hillary Clinton.

For the most part, both democratic candidates agreed on the major domestic, social, and foreign policy issues. This, in turn, caused many registered Democratic primary voters to scratch their heads and, subsequently, care little about which democratic candidate actually won the nomination so long as the current administration's policies would be altered going forward.

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How Often Should You Blog?

blog

Have you made the effort, worked through the hassle and put up the money to finally get that fancy website where publishing blog posts is a reality for your business or personal needs? Is it shiny, fancy and complete with bells and whistles? If so, now what?

Creating content and becoming an authority might be a worthwhile goal. But how do you go about doing that in light of all the other pressing, important tasks required? Questions are often asked of Internet experts and online marketers related to how often blog posts should be written and posted to your blog.

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