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What Reading Level Is Right for Your Audience?

reading level

Not all online audiences have the same reading level, nor should you expect them to. This is why it's so important to understand not just the goals you have for your content, but for whom that content is being written. You can then cater your approach to those who are going to be on your page most often, and it will have the biggest impact. Writing at a level that is above your audience may make your content seem confusing and unhelpful, while writing at a level that is too low can make your company appear unprofessional or unpolished.

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11 Ways to Write Better Blog Posts Right Now

write better blog posts

There are many methods for improving your content over time: creating and adjusting a long-term content plan, studying your analytics and using customer feedback to inform your content, formulating new strategies based on what's worked for you in the past - just to name a few. Marketers and content creators should be constantly striving to get more out of their content and provide more value to their readers.

But chances are good that if you're reading this, you're trying to improve a blog post that you're currently creating. Here are some things you can do right away today to improve the blog post you're currently working on:

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13 Tips For Generating New Blog Post Ideas

blog post ideas

A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality blog posts and sharing them through relevant channels can help you generate traffic and brand awareness. But what happens when you run out of blog post ideas? While writer's block has been written about many times, the internet in 2015 provides many new, easy ways to generate blog post ideas. Of course, the old standby methods still work as well. Before you start, though, just remember that content shouldn't be posted just for the sake of posting. Quality is infinitely more important than quantity.

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Guest Blogging is Great, but Don't Overdo It - Cutts

guest blogging

Matt Cutts, chief of search spam at Google, has been especially prolific with his question-and-answer videos as of late, and he's back again with a new one covering the benefits (and potential drawbacks) of guest blogging.

Guest blogging is a simple link building technique in which a vendor generates a blog post for another website and includes a link back to their own website within the blog post. Cutts says that while guest blogging in general is fine, there's certainly a right way and a wrong way to do it.

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Is Expandable Text OK With Google?

matt cutts

Matt Cutts, head of web spam at Google, is back with another video Q&A session, this time focusing on and tackling the topic of whether expandable text sections will negatively impact your search engine optimization efforts.

Many websites, especially those with dense, wordy, informative, encyclopedic type content, use expandable text so as not to intimidate more "uninitiated" users. Imagine, for example, an extensive FAQ section in which you can simply click the questions to see detailed answers in a drop-down menu.

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