Tag Archives: blog topics

A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality blog posts and sharing them through relevant channels can help you generate traffic and brand awareness. But what happens when you run out of blog post ideas? While writer's block has been written about many times, the internet in 2015 provides many new, easy ways to generate blog post ideas. Of course, the old standby methods still work as well. Before you start, though, just remember that content shouldn't be posted just for the sake of posting. Quality is infinitely more important than quantity.

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You're a serious blogger. With a background in technical writing and journalism, you supply your readers with a daily dose of thoughtfully-written, highly valuable, easily-actionable content, and you take pride in the fact that you accomplish this task with nothing more than good ole' fashioned words (and a few pictures, just to keep with the times).

However, you begin to notice your readership numbers dwindling, if only ever so slightly. Comments just aren't being posted like they used to. Inbound links are becoming increasingly rare, despite your efforts to write content with useful links to peers and competitors.

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According to a study by Jakob Nielson, 90% of users at the average website never contribute a single comment. Just 9% of users comment on occasion, while 1% of users comment frequently.

Although these numbers seem pretty grim, the news is even worse for most bloggers. Nielson calculates that approximately 95% of all blog readers never comment, while 4.9% contribute occasionally and the remaining 0.1% comment frequently. Sadly, given these statistics, odds are quite good that your blog never gets comments, at least not nearly as many comments as you would like.

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Think back to your days in high school for a moment. Do you remember the popular kids in your class? Why did they always seem to attract the most attention? Were they good looking, funny, smart, athletic, or controversial? Did they offer something unique and buzz-worthy? Whatever they did have to offer, many of the kids in school either wanted it and/or looked up to it.

These same exact principles can be applied to blogging and, more specifically, your blog site. When you are successful at creating a popular blog you really do become the "cool kid on the block."

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Have you made the effort, worked through the hassle and put up the money to finally get that fancy website where publishing blog posts is a reality for your business or personal needs? Is it shiny, fancy and complete with bells and whistles? If so, now what?

Creating content and becoming an authority might be a worthwhile goal. But how do you go about doing that in light of all the other pressing, important tasks required? Questions are often asked of Internet experts and online marketers related to how often blog posts should be written and posted to your blog.

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