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Tag Archives: blog writing

11 Ways to Write Better Blog Posts Right Now

write better blog posts

There are many methods for improving your content over time: creating and adjusting a long-term content plan, studying your analytics and using customer feedback to inform your content, formulating new strategies based on what's worked for you in the past - just to name a few. Marketers and content creators should be constantly striving to get more out of their content and provide more value to their readers.

But chances are good that if you're reading this, you're trying to improve a blog post that you're currently creating. Here are some things you can do right away today to improve the blog post you're currently working on:

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Google Removes Authorship Photos from Results Pages

authorship photos

Almost exactly three years since Google introduced authorship markups to their search engine results pages, they've made a big change in the process that has come as a bit of a shock to the SEO world. In an attempt to "clean up the visual design" of the SERP's, Google's John Mueller announced last week that authorship profile photos and Google+ circle counts would no longer appear in both desktop and mobile search results. Mueller's announcement indicated that, according to Google's experiments, click-through behavior would not be affected. Many SEOs are skeptical of this claim, however.

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Content "Stitching" - Is it OK by Google?

stitched

You've probably visited a few blogs and websites that made you think, "this information is great, but haven't I heard this before?" In order to give relevant content to their users without spending a lot of time or resources, many sites copy and paste content from other authoritative sites, leaving a citation as the only clue that the content isn't original.

Often, sites will stitch together paragraphs and lists from other pages into a single, more comprehensive page - slightly more valuable to the user, but far from original. Does Google appreciate this type of practice, or would they rather see original content?

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Duplicate Meta Descriptions: OK or Not?

meta description

Matt Cutts, Google's chief of battling search spam, is back with yet another video to tell us a simple but important search engine optimization (SEO) tip. Today's tip concerns meta descriptions and the best ways to use them. A meta description, of course, is a brief description of the contents of a given web page.

The meta description will show up in search results pages under the link to the relevant page. From a user interaction standpoint, your goal is for your meta description to entice the user to visit your page by previewing the valuable content they'll find if they do.

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Does Site Ranking Depend on Page Quantity?

site ranking

If you want your site to rank higher, you should strive to add as many pages to it as you can, right? Not so fast, according to a new video from Matt Cutts, chief of search spam at Google. In the video, Cutts explains that certain factors related to overall website size do indeed play into your rankings, but that size itself isn't really an issue.

If you have established your website and are wondering what to do next in order to boost your overall site ranking, taking the time to view Matt Cutts' video could save you from a lot of unnecessary work and misguided effort.

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