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Tag Archives: click-bait

Content Syndication Is Big Business - But Does It Promote Clickbait?

content syndication

If you've heard of Taboola, you're likely pretty familiar with content marketing and the various publishing channels that can get your content in front of a targeted audience.

Even if you haven't heard of it, however, you've definitely seen it at work. Anytime you get to the end of a blog post or article and see a group of headlines under the phrase "Recommended For You," "From Around the Web," or "You May Also Like," that's Taboola or one of its content syndication competitors at work. Marketers are paying to have their content displayed by these services - but will this strategy last?

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Annoying But Effective: 4 Lessons From Upworthy's "Curiosity Gap"

curiosity gap

Two weeks ago, we discussed how and why Facebook is curbing click-bait in users' News Feeds. When the announcement was made, the first sites that people looked toward were Upworthy and Buzzfeed - arguably the originators and largest proponents of click-bait and it's maligned headlines.

Despite social media basically being the lifeblood of Upworthy, the founders of the company didn't seem worried at all. The fact is, their strategy is working. And they might even be moving past their signature "curiosity gap" headlines.

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The One Shocking Way Facebook is Stopping Click-Bait Will Make You Cry


Ok, you definitely won't cry - in fact, you might even rejoice. In a blog post published by the Facebook Newsroom earlier this week, the social giant announced that it would be cracking down on click-bait headlines similar to the one above. The decision could change the writing landscape for companies and writers that rely on Facebook traffic.

Click-bait is often described as content posted on social media that uses interest-piquing headlines but provides little information about the article itself. Instead, users must click away to see content that only occasionally delivers on its headlines' lofty promises.

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