Featured Posts

Tag Archives: content creation

Use Creative Images to Help Your Site’s Content Outshine the Competition

creative images

Today’s online consumers, especially those in the younger, tech-savvy generation, flock to visually appealing web page content. Successful social media and online retail sites use these principles each day to attract users with stunning, clear and engaging visual content.

These images, infographics, animations and more encourage users to investigate your site further and can also contribute to greater engagement with the written content featured on webpages. Below, we’ll take a look at some of the best imagery use practices as well as some pitfalls to avoid when boosting the visual appeal of your content.

Continue Reading →

Targeting Your Copy to Customers' Needs

targeting-copy

When you are creating marketing copy with a call to action, the ultimate, final goal is not always some general concept like brand awareness or spreading the word about a new idea. Sometimes, you're trying to directly sell to the reader. You're trying to get a conversion. That's not to say that copy for brand awareness won't work; it can, and it does. But you must remember that unique pages have unique goals, and you need to have copy that focuses on those goals. It needs to work toward a specific end. Only when you identify that can you create pages that work and do what you intend. Finding that success is not a fluke, so long as you focus on it from the very beginning.

Continue Reading →

How to Turbo-Charge Your Site’s Content to Maximize Search Engine Rankings

Maximize search rankings

Modern search engines utilize complex algorithms to help determine where a site ranks on search engine results pages. These sophisticated algorithms consider hundreds of unique factors when determining where your pages fall in the final rack and stack. While it may not be realistic to tackle each of these factors, devoting time and attention to three key elements can help yield significant results.

Below, we’ll explore these three tactics and discuss how to incorporate them to boost search engine rankings and outperform the competition. These tactics are especially useful for startups on a shoestring budget.

Continue Reading →

Writing Content for Readers Who Scan

scannable content

There are readers who want to delve into every article they read, approaching each new page the same way they'd approach a good book. They read thoroughly and completely, giving the page their full attention. However, it is far more common in today's fast-paced, mobile-oriented world for readers to simply skim (or scan) the content. In some cases, all they do is scan for a few moments and then move on. In others, they scan multiple articles and settle in to read when they find one that piques their interest. Either way, though, don't lose heart. You can still write intentionally for these readers and their fast reading habits.

Continue Reading →

Facebook Uses AI to Uphold Community Standards

Facebook AI

Facebook is the largest social media network in the world. For a website that started in a dorm room and targeted college students, its growth over the last decade and a half has been tremendous. Today, that means that an incredible amount of content gets uploaded every day. People add new photos, write new status updates, run ad campaigns, create new groups and much more. While Facebook has strict content quality standards, you may wonder how they can possibly uphold them with this much to worry about and keep track of. Could they ever hire enough employees to keep an eye on everything, or are there other solutions?

Continue Reading →