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Tag Archives: content creation

Linkable Content vs. Shareable Content: When and How to Do Both

shareable content vs linkable content

Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable content is incredibly important for SEO, lead generation and general visibility, but there's just so much content currently being produced that "publishing for the sake of publishing" simply doesn't cut it many industries. The best content is both valuable to users and specifically designed to help you achieve your goals.

Two of the most popular goals for content include generating backlinks and getting social shares. The content you create in pursuit of these two goals will most likely have specific and opposing characteristics.

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9 Essential Tips for Effectively Writing a Landing Page

writing a landing page

Landing pages are an integral part of just about any digital marketing campaign. Whether they're designed for PPC, email marketing, social media or any other channel you're trying to leverage, landing pages can be an incredibly powerful tool for moving potential leads further down your sales funnel, encouraging conversions and getting users to take specific actions.

But the effectiveness of a landing page is only as good as its copy and design. If your copy isn't given the proper thought and planning, your visitors will simply end up bouncing or, worse yet, leaving with a bad impression of your company entirely. Here are the most important things to consider:

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Majority of Local Businesses Still Place Importance on Blogging

local business blogging

Content marketing can often seem like an unapproachable strategy that only big businesses can benefit from. With so many advertising and marketing options currently available, why would a local business spend their limited resources on planning, creating and promoting content - especially when the ROI can be difficult to prove?

Well, if a new report from local SEO software provider BrightLocal is any indication, the majority of local businesses still consider operating a blog to be highly beneficial. If your local business has abandoned its blog, this survey may make you reconsider the benefits you're missing out on.

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14+ Content Editing Tools for Marketers and Writers

content editing tools

Whether you're an experienced content marketer or an employee of a small business asked to begin writing posts for the company blog, there's one step in the process that creators at any level cannot afford to skip: editing.

As it gets harder for content to get any exposure at all, you simply can't risk your credibility and authority by publishing text that's filled with grammar mistakes or is difficult to read. While it's always ideal for your content to be edited by professionals, there are plenty of tools that can help you optimize your writing and ensure that readers (and potential customers) aren't turned away by unclear content.

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Dwindling Shares and Backlinks: What Can Content Marketers Do?

backlinks

Earlier this month, content marketing firm Buzzsumo released their extensive Content Trends 2018 report, which analyzed the effect of 100 million different articles published last year. Unfortunately for anyone trying to market their business with content, the results are less than encouraging.

To sum it up, content shock is starting to take a toll on the ROI of content marketing. Too much competition, combined with platform updates, is leading to drastic drops in social engagement and backlinks. Luckily, there are still many ways to keep your content effective - but you might have to adjust your strategies and set new goals.

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