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Tag Archives: content creation

How Much Search Traffic Comes From Mobile?

search traffic mobile

The smartphone changed how we think of computers. In the past, a computer was a dedicated device that did little else and that had to be wired into the network to access the internet. Laptops started to do away with this by making portable devices that could use wireless technology, but it was the phone that really changed the game forever. Suddenly, anyone who wanted one could have a computer in their pocket at all times. It's no wonder that smartphones tend to be expensive. They're essentially just miniature computers, and the phone function is an afterthought for a lot of users.

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Is Your Company Discoverable?

company discoverable

It's clear that marketing is never going to be the same. The internet has changed everything, and that change is here to stay. Rather than clinging to older ideas that may be outdated and may no longer work, companies need to accept this new reality and find out how they can leverage it for greater success. The relationship with each individual consumer is more important than it has ever been, for instance, and consumers have far more power to search out what they want. They do this on social media and through search engines, primarily. Think of it this way: Two decades ago, companies worked to get in front of consumers. Today, consumers come to them.

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Is Your CTA Ineffective?

CTA effective

You must have an effective call to action (CTA) to get the most out of your content. You know what you want the reader to do, and many will naturally take that action anyway -- they'll read about your product, appreciate the advantages and then order. But many will need a little extra push, especially if they're not sure if they want to make a purchase or not. This is when a CTA is crucial and can impact your sales numbers. But, if your conversion rate is too low, you may start wondering if your call to action simply isn't working. Consider some of the following mistakes that people make.

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Ten Years From Now, What Will the Internet Be?

Internet future

Throughout human history, technology has changed slowly. If you were able to take a person from 1000 A.D. and put them into 1200 A.D., they'd be fine. They'd recognize everything and feel that the world was similar to the one they'd left. If you took a person from 1821 and put them in 2021, though, it would be chaotic. They wouldn't recognize anything. They'd have no idea what a computer was -- much less a smartphone -- and they'd assume the world was far larger than it really is. Medicine, transportation, communication -- all versions of technology would be staggeringly different.

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Are You Really Connecting with Customers on Social Media?

social media customer

It's easy to understand that social media carries a lot of power and can open doors. Companies used to need to do extensive research to see what their customers liked, how old they were, what they spent money on, etc. Now, social media just reports a lot of that for them, through the profiles people fill out and the things they post. The opportunity to connect with people online is there, and it is unprecedented. The key, then, is to make sure that you know how to use social media to that end, as you seek to increase awareness and make sales. Below are a few tips that can help you hit those goals in 2021 and beyond.

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