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Tag Archives: content creation

5 Ways to Keep Your Brand Laser-Focused on Delivering High-Quality Site Content

high quality content

Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns and more can boost site traffic, but, alone, may not be sufficient to capture customer interest. Today’s consumers expect startups and SMBs (small to medium-sized businesses) to go beyond typical advertising tactics to deliver insightful, actionable and well-written site content.

Translating site traffic into a base of loyal, long-term clients in today’s increasingly competitive digital marketplace requires businesses to maintain focus on developing engaging content strategies.

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What Is a Featured Snippet?

featured snippet

Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That's why it's so important to understand even the smallest changes and what they may mean for your tactics moving forward. You simply cannot afford to get complacent. It never pays off, least of all in the world of SEO.

One of the major changes to how users experience Google search results in recent years is the addition of a "featured snippet." Do you know what a featured snippet is, how it works and why you need to leverage it for your own success?

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Voice Search Is Growing More Common: Are You Ready?

voice search

Voice search isn't a fad. It isn't a trend. It isn't some new attempt at technological advancement that is going to catch on for a short time and then be forgotten about as users return to more tried-and-true methods. It's here to stay, and it's only on the rise. People are using it more than they ever have and more devices cater to it now than in 2017 or before. That change is going to impact your content and SEO in 2019, and you need to be ready. Do you know what type of plan you must implement as we move into the new year? As always, the internet is driven by the user, and that means constantly embracing change.

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Recent Survey Reveals the Top 3 Local Search Ranking Factors Your SMB Needs to Thrive

local search ranking factors

As the digital marketplace becomes an increasingly competitive space, it is difficult for many startups and SMBs to determine the best strategies to attract new customers and boost growth opportunities. Fortunately, the recent results from Moz’s 2018 Local Search Ranking Factors survey delivered important data revealing which online marketing elements currently impact search results most heavily. Moz’s study, based on input from experts in the SEO and marketing communities, determined that the three resources below may be the most effective ways for businesses to generate higher rankings and outperform the competition.

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Fine-Tune Your SEO Strategy for the Upcoming Holiday Shopping Season to Help Maximize Growth Opportunities

holiday shopping SEO

Although it is hard to believe, the holidays, and the associated massive uptick in online shopping, are just around the corner. Is your startup, e-commerce site or SMB well poised to capitalize on this period of surging consumer interest and spending? If not, one of the most effective ways to posture your business to take advantage of these unique growth opportunities is through targeted enhancements to help boost your SEO. With a balanced and thorough SEO campaign incorporating some of the strategies below, your business may be able to generate additional traffic and conversions this holiday season.

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