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Tag Archives: Content Customs

How Much Search Traffic Comes From Mobile?

search traffic mobile

The smartphone changed how we think of computers. In the past, a computer was a dedicated device that did little else and that had to be wired into the network to access the internet. Laptops started to do away with this by making portable devices that could use wireless technology, but it was the phone that really changed the game forever. Suddenly, anyone who wanted one could have a computer in their pocket at all times. It's no wonder that smartphones tend to be expensive. They're essentially just miniature computers, and the phone function is an afterthought for a lot of users.

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Statistics That Show How to Get People to Read Content

get people to read

Your web content serves a few purposes, from drawing search traffic to establishing a ranking order to providing useful information to the reader. All of these things naturally intersect. For instance, fresh and useful content will attract more eyes and keep people on the site longer, helping to establish your site as an authority and increase your ranking. As such, you need to carefully consider every aspect of your content and how effective it is. Do people really read it? How can you get them to stay on the page longer? How can you increase engagement with the text? What is it that your visitors are seeking when they come to your site initially?

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Let's Focus on Your Exit Pages

exit pages

Don't assume your website is done being built just because it went live. Maybe you put a lot of time into considering your content. Your goal was to create a site that could basically run itself successfully for years to come. If that's your mindset, it's time to turn it around. The truth is that, as with any other part of your company, you can always be improving. You should always be improving. You don't want to get complacent or allow your site to become stagnant. With that in mind, one of the best places to improve is by addressing your exit pages. Doing so can keep traffic on your site longer, and ultimately inspire that traffic to result in a sale or other type of conversion.

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Targeting Your Copy to Customers' Needs

targeting-copy

When you are creating marketing copy with a call to action, the ultimate, final goal is not always some general concept like brand awareness or spreading the word about a new idea. Sometimes, you're trying to directly sell to the reader. You're trying to get a conversion. That's not to say that copy for brand awareness won't work; it can, and it does. But you must remember that unique pages have unique goals, and you need to have copy that focuses on those goals. It needs to work toward a specific end. Only when you identify that can you create pages that work and do what you intend. Finding that success is not a fluke, so long as you focus on it from the very beginning.

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What Is a Featured Snippet?

featured snippet

Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That's why it's so important to understand even the smallest changes and what they may mean for your tactics moving forward. You simply cannot afford to get complacent. It never pays off, least of all in the world of SEO.

One of the major changes to how users experience Google search results in recent years is the addition of a "featured snippet." Do you know what a featured snippet is, how it works and why you need to leverage it for your own success?

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