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Tag Archives: content generation

Think About Your Web Content on a Sentence Level

sentences

There are two ways that most people think about web content: the overall message and the specific keywords. In some cases, the message takes priority. The content is designed to answer questions and engage readers. Getting the right message out, and keeping it on-brand, is the critical part of the process. In other cases, when thinking strictly about SEO, the focus becomes identifying which keywords people are using and what type of results they want. In most instances, the two are related. You want content that works with Google on a keyword level and that provides something valuable to your reader so they'll stay on the landing page once they arrive.

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What Does Your Bounce Rate Mean?

bounce rate

When you rank higher in search results, you get more clicks. Ideally, many of those people will stay on your website. Some of them, however, are going to quickly leave and return to the search results page. This is known as "bouncing" and it's a problem because it often signifies that your site did not give them what they were looking for. You ranked well for SEO and for the terms that they were using, but your site did not deliver in some fashion. The percentage of users who quickly leave your page is reported in analytics as your bounce rate. High bounce rates can undercut your efforts and it's important to ask yourself what is going wrong.

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Tips for Making a Call to Action Work

call to action

One of the big worries that people have with a call to action is simply that they're going to annoy the reader and actively push them away from making a purchase. In fact, some business owners specifically do not use them on these grounds. They don't want to seem pushy. However, since studies have found that calls to action do work and do increase sales, it's time to shift that perspective. A call to action that is done correctly won't be annoying or detract from sales numbers. That only happens when it's not implemented well. So, with that in mind, what can you do to make it successful?

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Why Are Visitors Leaving Your Website?

visitors leaving site

Getting traffic to your site is only half of the battle. You also need to keep people on the site, make conversions and make sales. This is why quality content, rather than keyword spamming, is so important. You need the type of site that not just ranks highly, but that offers information and that keeps people on the page.

Maybe you’ve been noticing that people are leaving your site more often than you’d like, and after far less time than you’d prefer. Many of them just land on the page for a second or two before closing it, indicating to you that it did not give them what they were looking for.

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Content Your Audience Wants to Read

content for audience

When you start researching content creation, you get a lot of advice to create more content or that the frequency with which you post new content is key. These things are, without a doubt, important parts of your strategy. How you reach your readers and how often you reach them matters. However, do not let this focus push you to overlook yet another key factor: the type of content your readers actually want to read. You need to put out content that engages them and piques their interest. Without that part of the equation, no type of content is going to have the same traction on social media or any other platform.

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