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Tag Archives: content generation

9 Out of 10 Consumers Read Reviews

customer reviews

Don't think of online reviews as something extra for consumers, a small piece of the puzzle that they use when deciding what to buy. The truth is that they're far more important than that. They're a critical part of the process, with nine out of 10 consumers choosing to read reviews before they make a purchase. It's clear that they value the input of other shoppers and even, to a degree, allow those shoppers to make their decisions for them. Reviews are seen as a way to get an inside scoop so that one does not have to rely only on what the company says -- as companies are naturally biased toward their own products. Reviewers, in theory, are not.

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What Reading Level Is Right for Your Audience?

reading level

Not all online audiences have the same reading level, nor should you expect them to. This is why it's so important to understand not just the goals you have for your content, but for whom that content is being written. You can then cater your approach to those who are going to be on your page most often, and it will have the biggest impact. Writing at a level that is above your audience may make your content seem confusing and unhelpful, while writing at a level that is too low can make your company appear unprofessional or unpolished.

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Why Do People Love Voice Search?

voice search

The human population is moving toward an astounding 8 billion people and should get there in just two years. By that time, the number of voice search assistants, which is currently over 4.2 billion, is projected to hit the same mark. Not everyone will have access to one, of course, but this is the product of many people having numerous devices -- phones, tablets, laptops, Alexa-enabled devices, Google Home devices, etc. But nothing shows the sheer popularity of voice search options like this incredibly fast rise to equal the global population. Clearly, this is technology that is here to stay. Why is it so popular?

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5 Key Tips for Writing on the Internet

writing online

You have a lot of things to consider when crafting your website content. How does it fit with your brand? What is your main goal? How can you address SEO? What information is your audience looking for? It can almost feel overwhelming.

All of these questions are important, and you definitely need to consider them when deciding what information you want to put in your content and what word choices you're going to make. But you also have to think of something else: how you want to write. What stylistic choices should you make? Should what you write online be vastly different than what you'd write offline?

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Think About Your Web Content on a Sentence Level

sentences

There are two ways that most people think about web content: the overall message and the specific keywords. In some cases, the message takes priority. The content is designed to answer questions and engage readers. Getting the right message out, and keeping it on-brand, is the critical part of the process. In other cases, when thinking strictly about SEO, the focus becomes identifying which keywords people are using and what type of results they want. In most instances, the two are related. You want content that works with Google on a keyword level and that provides something valuable to your reader so they'll stay on the landing page once they arrive.

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