Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends for content marketing. This year, a whopping 91 percent of B2B survey respondents indicated they'd be using content marketing in 2018.
But while most B2B companies understand the importance of content production, many still undervalue the marketing aspect of the process. Simply put, even the best content can go unnoticed if it's not effectively promoted. And while unnoticed content can still provide SEO value, it's not going to do much for lead generation. So what are the winning strategies for this year?