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Tag Archives: content marketing

Why Startups Should Take a Cautious Approach to Decision-Making Based on Customer Feedback

customer feedback

Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve products and enhance services to meet consumer demand. However, it is important to realize that not all input you may receive from customers is equally valuable. Chances are, if you are not directly soliciting feedback, you are only passively receiving phone calls, emails and online reviews from a significant minority of your clients. Making changes to your business strategies based on this small, but vocal, cross section can cause your startup to lose touch with a majority of your customers.

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Sync with Twitter’s New Marketing Calendar to Keep Your SMB on Track for Success in 2019

Twitter marketing calendar

As you craft your SMB’s marketing game plan, you are likely planning to target product launches, discounts and more around major holiday events like Valentine’s Day, Halloween, Christmas, etc. But, have you considered your strategy for National Siblings Day, Talk Like a Pirate Day and National Beer Day?

If your company's content marketing strategy touches social media in any form, you will need to sync your efforts with Twitter’s recently debuted 2019 marketing calendar. This tool can help you craft content, debut products, incorporate ad banners and launch specials which align with unique upcoming events.

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5 Ways to Keep Your Brand Laser-Focused on Delivering High-Quality Site Content

high quality content

Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns and more can boost site traffic, but, alone, may not be sufficient to capture customer interest. Today’s consumers expect startups and SMBs (small to medium-sized businesses) to go beyond typical advertising tactics to deliver insightful, actionable and well-written site content.

Translating site traffic into a base of loyal, long-term clients in today’s increasingly competitive digital marketplace requires businesses to maintain focus on developing engaging content strategies.

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How to Write Blog Posts That People Want to Share

writing shareable blog posts

You know that blogging is a fundamental part of your SEO strategy. It allows you to connect with readers, to keep fresh content on the site and to pull people in with timely information. You don't want a site that gets stale, no matter how relevant it once was. That new content is critical.

But is your strategy giving you all of the exposure that you're looking for? Ideally, you want content that reaches beyond the initial reader. In fact, you need articles that your readers want to share. This extends the net incredibly and increases your chances for brand new traffic. It enhances engagement. So, how do you do it?

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Google Updates Search Quality Rating Guidelines: The Highlights

google search quality rating guidelines

Some of the data that Google uses to improve their search algorithm comes from the feedback of thousands of search quality raters. These raters conduct actual searches and rate the top quality pages according to a publicly available set of guidelines.

Data from these quality raters don't directly impact search rankings; instead, Google uses their ratings to inform the search algorithm. Nevertheless, it's good for content creators to know some of the main things that these raters look for. Google's update of the guidelines last week provide insight into the most important things to consider when creating search-friendly content.

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