Your goals with content marketing are many. They start with driving more traffic to your site. Beyond that, you also want to make sales or conversions, you want to uphold your brand and you want to answer customers' questions and provide them with the information that they need. All of these things can work together to give you the type of success that you seek.
Unfortunately, many people get started and quickly decide that content marketing just isn't having the impact that they want. They think it's not working. In order to get results, there are two key areas you must focus on. Content marketing only works when they're addressed and considered with every decision you make. They are: