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Tag Archives: content marketing

Recent Study Reveals Nearly Half of All SMBs Lack a Marketing Plan

marketing plan

Passion, more than any other quality, fuels today’s small businesses. While it is an essential quality, it is only one small fraction of the equation that yields success in the modern marketplace. To reach today’s consumers, startups must deliver exceptional products and services, and offer positive user experiences backed by a viable marketing plan.

Unfortunately, based on data obtained through a recent survey from Outbound Engine, a majority of today’s SMBs have no plan at all, but instead, fumble in the darkness. Without a marketing strategy, modern startups experience unprecedented levels of stress and uncertainty.

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How to Tailor Site Content to Capitalize on Google’s New Search Journeys Concept

Google Search Journeys

Traditional question-and-answer-based searching is rapidly giving way to more advanced models incorporating machine learning and intuition. This artificial intelligence-fueled searching, termed "Search Journeys" by Google, not only delivers answers to queries but tailors results based on the specific preferences and needs of users.

Understanding this radical shift in the search engine landscape is critical for startups looking to keep pace with potential customers. Grasping the path consumers take on a search journey is essential to align your marketing and advertising strategies with users’ needs.

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Why Startups Should Take a Cautious Approach to Decision-Making Based on Customer Feedback

customer feedback

Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve products and enhance services to meet consumer demand. However, it is important to realize that not all input you may receive from customers is equally valuable. Chances are, if you are not directly soliciting feedback, you are only passively receiving phone calls, emails and online reviews from a significant minority of your clients. Making changes to your business strategies based on this small, but vocal, cross section can cause your startup to lose touch with a majority of your customers.

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Sync with Twitter’s New Marketing Calendar to Keep Your SMB on Track for Success in 2019

Twitter marketing calendar

As you craft your SMB’s marketing game plan, you are likely planning to target product launches, discounts and more around major holiday events like Valentine’s Day, Halloween, Christmas, etc. But, have you considered your strategy for National Siblings Day, Talk Like a Pirate Day and National Beer Day?

If your company's content marketing strategy touches social media in any form, you will need to sync your efforts with Twitter’s recently debuted 2019 marketing calendar. This tool can help you craft content, debut products, incorporate ad banners and launch specials which align with unique upcoming events.

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5 Ways to Keep Your Brand Laser-Focused on Delivering High-Quality Site Content

high quality content

Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns and more can boost site traffic, but, alone, may not be sufficient to capture customer interest. Today’s consumers expect startups and SMBs (small to medium-sized businesses) to go beyond typical advertising tactics to deliver insightful, actionable and well-written site content.

Translating site traffic into a base of loyal, long-term clients in today’s increasingly competitive digital marketplace requires businesses to maintain focus on developing engaging content strategies.

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