Passion, more than any other quality, fuels today’s small businesses. While it is an essential quality, it is only one small fraction of the equation that yields success in the modern marketplace. To reach today’s consumers, startups must deliver exceptional products and services, and offer positive user experiences backed by a viable marketing plan.
Unfortunately, based on data obtained through a recent survey from Outbound Engine, a majority of today’s SMBs have no plan at all, but instead, fumble in the darkness. Without a marketing strategy, modern startups experience unprecedented levels of stress and uncertainty.