Think back to your days in high school for a moment. Do you remember the popular kids in your class? Why did they always seem to attract the most attention? Were they good looking, funny, smart, athletic, or controversial? Did they offer something unique and buzz-worthy? Whatever they did have to offer, many of the kids in school either wanted it and/or looked up to it.
These same exact principles can be applied to blogging and, more specifically, your blog site. When you are successful at creating a popular blog you really do become the "cool kid on the block."