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Is There Any Way to Overcome Content Shock?

content shock

At the beginning of this year, business consultant Mark Schaefer coined the term content shock to describe how the overwhelming amount of content being posted on the Internet every day could result in content marketing ending up as an unsustainable strategy for many companies.

However, as we've reported in the past, content marketing is currently the most popular trend in Internet marketing. It works because everyone wins: readers get great content and publishers get organic links. But does content shock mean that marketers should already be looking for a new strategy?

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