It's easy to get pulled into the trap of thinking of search engines like Google as nothing more than computer systems that you need to appease with your content. You start thinking exclusively about statistics and numbers: how many keywords to use, how to break them up, what the ideal word count looks like, where you should put your links, etc. And let's be clear: All of this does matter. It's all an important part of SEO, and it's a complex process to get it right. But don't think that these details are all that matter, as if you can write any content you want and rank well as long as you check off the right boxes. The quality of your content still matters.