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Tag Archives: content writing

Sync with Twitter’s New Marketing Calendar to Keep Your SMB on Track for Success in 2019

Twitter marketing calendar

As you craft your SMB’s marketing game plan, you are likely planning to target product launches, discounts and more around major holiday events like Valentine’s Day, Halloween, Christmas, etc. But, have you considered your strategy for National Siblings Day, Talk Like a Pirate Day and National Beer Day?

If your company's content marketing strategy touches social media in any form, you will need to sync your efforts with Twitter’s recently debuted 2019 marketing calendar. This tool can help you craft content, debut products, incorporate ad banners and launch specials which align with unique upcoming events.

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5 Ways to Keep Your Brand Laser-Focused on Delivering High-Quality Site Content

high quality content

Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns and more can boost site traffic, but, alone, may not be sufficient to capture customer interest. Today’s consumers expect startups and SMBs (small to medium-sized businesses) to go beyond typical advertising tactics to deliver insightful, actionable and well-written site content.

Translating site traffic into a base of loyal, long-term clients in today’s increasingly competitive digital marketplace requires businesses to maintain focus on developing engaging content strategies.

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Google Expands Campaign Targeting Misleading Content to Improve User Experiences

Google targeting misleading content

Google recently announced an expansion of ongoing campaigns to craft a safer, more reliable and, ultimately, more satisfying online user experience. The latest iteration of this campaign focuses on protecting users’ abilities to interact with content without encountering misleading or malicious content.

These misleading activities, termed “abusive experiences” by Google, range from phishing campaigns to automatic site redirection and much more. Site owners only have a 30-day window, through December 2018, to take corrective action or face an automatic block of all site content from the latest Chrome update.

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Jumpstart Conversions and Boost Traffic to Your Site with Well-Crafted Meta Descriptions

meta descriptions

In today’s highly competitive digital marketing landscape, it pays to maximize the usage of every tool at your disposal to stand out from the competition and drive interest in your business’s products and services. Although many SMBs devote significant time and energy to site optimization through hosting high-quality content, researching keywords, building links and more, they often miss the vital component of crafting effective meta descriptions. Meta descriptions not only offer consumers a bite-sized glimpse of the content of your pages but, if written well, can drive traffic to your website and boost conversions.

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Four Factors That Help Develop Your Content Strategy and Provide Value to Customers

develop content strategy

With leading search engine providers heavily focused on enhancing overall user experiences, hosting content which is actionable, engaging and high quality is now more important than ever. But what constitutes “high quality content” and how has the definition morphed over time? Today’s content must not only align with your small to medium-size business's overarching marketing goals but must also stand out from the static to inspire users to action. By examining four essential factors of your content strategy, your business can go beyond chasing the SEO tactic du jour, and, instead, focus on providing value to users.

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