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Tag Archives: content writing

14+ Content Editing Tools for Marketers and Writers

content editing tools

Whether you're an experienced content marketer or an employee of a small business asked to begin writing posts for the company blog, there's one step in the process that creators at any level cannot afford to skip: editing.

As it gets harder for content to get any exposure at all, you simply can't risk your credibility and authority by publishing text that's filled with grammar mistakes or is difficult to read. While it's always ideal for your content to be edited by professionals, there are plenty of tools that can help you optimize your writing and ensure that readers (and potential customers) aren't turned away by unclear content.

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How to Improve Content Readability: Grammar, Design and Testing

content readability

Content readability should always be in the back of your mind whenever you're creating a blog post, website copy, product description, email newsletter or any other type of content that's meant to attract or appeal to a wide audience. Writers, editors and publishers should constantly be asking themselves if their content is clearly presented and easily understood. Otherwise, all of your efforts to market your business using that content are doomed to fail.

Luckily, readability is easily analyzed and improved by taking a look at your grammar and design choices.

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Study: Effective Blog Posts are Longer, More Media-Rich than Ever

blog post length

When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their minds for years: how long should a blog post be, and how often should a site post a new blog?

Over time, the answers have varied wildly. Long, in-depth blog posts are often touted as a way to get long-term traffic from search, but short, "snackable" articles from 200-500 words have been an industry standard for years. Almost six years ago, we recommended posts between 250 and 1,000 words. So where are we now?

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Which Types of Content Actually Get Conversions?

content that converts

Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs to be created with a goal in mind. Whether you're trying to drive traffic to your website, generate leads, create brand awareness, or get repeat business, your content should be designed to meet your goals.

When it comes to planning and creating content, different topics, content formats and publishing methods can have a huge impact on your content's effectiveness. A new report suggests that many marketers use specific types of content to successfully convert their site visitors into paying customers.

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7 Writing Tips for Struggling Marketers

writing tips

Most companies looking to get more business on the internet know they need high-quality, regularly published content. And when it comes to creating a content strategy, writing various types of content, tracking the results and adjusting the plan, a professional content team usually gets the best results.

Despite this fact, though, many marketers end up finding themselves responsible for creating blog posts, email copy, social media posts, product descriptions and much more - regardless of whether or not they're strong writers. Marketers looking to improve their writing and create more effective content should keep these tips in mind:

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