A small business in the rural United States is no longer confined to their immediate area. For non-perishable sales, companies can easily connect with buyers all over the globe. You no longer have to be based in New York or Los Angeles to have a massive potential market. You can be anywhere, and your sales don't even have to occur within the same country. Maybe there's not a strong U.S. market for your products, but there is a strong market in Japan or England or Australia. You can find buyers all over the globe and make sales in any location. There are still logistics to consider -- shipping costs, shipping companies, etc.