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Press Release Writing Tips

press release

One of the most effective marketing tools for an online web site or business is to publish a variety of press releases. Press releases can be used to promote new web site launches, new services or product lines, company news or simply to attract new visitors.

However, press releases have always been notoriously difficult to write, especially for individuals that do not have a technical writing background. Below are several press release writing tips that are intended to assist you in creating press releases that are well written, effective, and designed to achieve their intended goals.

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Designing Effective and Easy to Read Press Releases

press release

While there is really no standard format for designing Press Releases, most content companies that regularly design them have settled on a tried and true method for creating a press release that will properly advertise new web site launches, new product lines, service offers, or business announcements.

If you are interested in knowing how to create a well-constructed press release or would like to know what to expect from a professional company, this blog post will help you to define your goals and to create (or order) the best press release possible.

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