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Tag Archives: direct traffic

4 Ways to Increase Direct Website Visits

direct traffic

When trying to market a website, app, or any other internet entity, marketers' go-to strategies most often involve using 3rd party platforms to try getting more traffic. This is with good reason, as search, social and email strategies (including paid and organic options for each) are some of the most effective channels for driving traffic back to your own site.

But this leads to marketers potentially overlooking what is arguably the single most powerful and important traffic segment: direct visits. With SEMRush recently naming direct website traffic the single most important ranking factor, it becomes clear that direct visits simply should not be ignored.

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Majority of "Direct Traffic" Could Actually Come From Organic Search

organic search

According an experiment recently conducted by Chicago company Groupon, much of what websmasters believe to be direct traffic might actually be attributable to organic search. It's well-known that a "direct" visit occurs when a user types a URL or uses a bookmark to access a site, rather than using a search engine.

However, browsers are notoriously bad at reporting direct traffic accurately. Other factors such as a user's operating system, especially if it's an older version of iOS, can also contribute to unclear or inaccurate data.

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