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For SEO, How Important Is Your Domain Name?

SEO domain name

Back when people used to consult the phone book when finding new businesses and services, some companies opted for names that would make them more visible. For instance, there are companies with names like "Aardvark Construction." The sole reason for this is that "aardvark" will almost always come first in an alphabetical list of names. If someone flipped to the business directory and started looking at lists of construction companies, that company could count on being first. Something like "Zimmerman Construction" may have made more logical sense, but it also would tend to rank last.

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HTTPS May Be Essential in the Near Future

HTTPS

Just as Google has made it essential for your site to be mobile-friendly, another big industry change that promises to benefit all internet users could be on the way. Luckily, just like having a responsive design, it's probably something you've been considering - if not already doing - for quite some time.

Basically, if your site isn't secure, you could be seeing a drop in search engine rank and a depreciated value in browsers. This means making use of Secure Sockets Layer (SSL) encryption to switch to HTTPS as soon as possible.

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Google Domains Available For Beta Testing

google domains

Between search, email, social networking, online mapping and a host of other services, it seems like Google has had its hand in just about every major aspect of Internet business - except one. Until now, Google has been notably absent from domain hosting, instead instructing people to check out their domain partners such as eNom.com and GoDaddy.com.

Google has now launched an invite-only beta version of "Google Domains" as a test for a possible hosting service. The launch comes only a few weeks after GoDaddy filed for an IPO.

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Keyword-Rich Domains Boost Rankings? No, Says Bing

domain names

A new post published on the Bing Webmaster Blog by Duane Forrester, a Senior Product Manager for Microsoft Bing, weighs in on the importance of having a web site domain name that is comprised of relevant keywords.

While Duane Forrester says that having a keyword rich domain name would provide a major boost over the competition around a decade ago, keyword rich domain names no longer have any significant influence on your search engine rankings today, despite what some SEO analysts might tell you.

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Can a Spam Domain Rank Later? Unlikely, Says Cutts

spam domain

So, you found an existing domain name for sale and it just so happens to be available at a steal of a price. The only problem is that for most or all of the domain name's life so far, it's been a spam site packed with black hat SEO techniques. Now, you have good intentions to turn the domain around and use it for your reputable business.

Is it worth the time trying to save a spam domain site, or is it better to go with a fresh domain that hasn't earned a poor reputation? As reported by Search Engine Land, Google's web spam head Matt Cutts is back with a new video to share the answers.

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