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Tag Archives: ecommerce

Bots Are Dominating Online Communication

bots

With social media marketing and online marketing in general, you're trying to create communication between the company and the potential customer. Yes, creating direct sales is very useful, but your conversion rates skyrocket if you're able to engage with people who are on the fence. These are people who are interested in your product, but they have questions. They want to read the small print. They're wary consumers who do their research, rather than shopping impulsively, and so the key to getting that conversion lies in interacting with them once they make contact. How can you quickly give them the info they need and sway them to make a purchase?

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WhatsApp Platform Poised for Major eCommerce Enhancements for SMBs

WhatsApp eCommerce

Facebook’s annual meeting of the minds, F8, recently wrapped up after two days of intense tech-centric discussions which brought developers, entrepreneurs and innovators together in one forum. In the F8 keynote speech, Mark Zuckerberg highlighted exciting enhancements ahead to boost the eCommerce functions of the Facebook-owned WhatsApp platform.

According to Zuckerberg, WhatsApp will focus on web-hosted marketplaces, online product catalogues and even the ability to send and receive funds. This is big news for startups looking to use this versatile platform to better reach, and connect with, customers.

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19 Things That Make Google Analytics an Awesome Tool

google analytics

By now, most everyone has heard of Google and just in case you haven't - Google began as a search engine company and now has the largest search engine market share in the world. However, Google is much more than a search engine company and in fact, has countless Internet based applications, programs, and tools.

Analytics is one of Google's most powerful tools and is designed to assist web developers and online business owners alike to improve their search rankings across the various pages of their site. Below is a list of 19 things that make Google Analytics an awesome tool:

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The Paypal Problem - Strategies for Handling Paypal

PayPal

Anyone that works on the Internet knows the value of having a PayPal account. There are few companies that perform services online that do not accept PayPal as a payment option. At Content Customs, 95% of our business is done through PayPal including accepting payments from clients, making payments to advertising clients and domain sellers and paying our staff.

However, entire sites have been devoted to the problems associated with PayPal and you can easily review the disadvantages of accepting PayPal as your primary payment method.

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