There was a time when social media was seen as a bonus or a benefit for businesses. People were interested in learning how to use this new, emerging technology to help their companies thrive. They knew they could still succeed without it, but they thought it may give them a great level of success. Sales and branding added an extra element to strong companies and promised potential exposure for new businesses.
It is safe to say that that outlook has changed. In a recent interview with CNBC, entrepreneur Gary Vaynerchuk said that businesses should look at TikTok, Instagram and Facebook as necessities, not luxuries. They don't give you an extra edge. They determine whether or not your company will succeed.