You may have heard rumors that Facebook usage is declining. This is especially common with younger users, who may favor other types of social media. After all, Facebook has been around for going on two decades now, so it is hardly the trendy new site that it once was.
But is usage really declining? If you're planning to run ads on social media, you must know where your audience is. The draw of Facebook, for businesses, is not anything inherent that Facebook itself does. It's just the fact that it has a vast audience and makes it easy to connect with potential customers, run ads aimed at them, answer their questions and drive traffic to your own site. Without that audience, nothing else matters. So what's really going on with Facebook?