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Tag Archives: Facebook

Facebook and eBay Join Forces to Stop Fake Reviews

fake reviews

Reviews are a huge part of the online shopping experience. For many potential buyers, they are the difference between making a purchase or not. Unlike a brick and mortar store, shoppers cannot have any contact with the items before buying them. They also know that returns tend to be a bit more complicated. As a result, they rely on the knowledge of those who have already bought the products they’re interested in. They look into the reviews to make a decision before ordering, and just a few five-star reviews can sell them entirely on a product -- just as a few negative reviews can make them look elsewhere.

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Understanding the Future of Social Media

Future social media

Social media started long before Facebook in the early 2000s, but Mark Zuckerberg’s launch really defined the space. More than anything, it gave it stability. Before that, sites like MySpace and Xanga had risen and fallen. Users had turned to forums, chat rooms and other forms of communication, but they were never mainstream. With Facebook, you suddenly had a platform that everyone could use -- at least, after they expanded beyond college and opened it up to the public -- and that appeared stable enough to last. Now, in 2019, even with concerns that young people do not use it as much as they once did, that stability is undeniable.

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Facebook’s New AI-Fueled Ads Deliver Targeted Experiences for Individual Users

Facebook AI Ads

Today, advanced machine learning helps businesses of all shapes and sizes improve how they reach and interact with customers. By examining users’ online behavior, preferences and other data, these tools help marketing teams tailor ad campaigns for maximum effect. Facebook recently debuted a new feature which capitalizes on this unique capability.

Backed by AI, their new dynamic update allows businesses to automatically tailor ad experiences to reach individual users best. By delivering customized ads, Facebook aims to not only promote healthy business outcomes, but also to deliver better user experiences.

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Facebook Has a New Logo

Facebook logo

Successful companies often keep their logos forever, relying on decades of branding, but Facebook has recently decided to buck that trend. The social media giant announced a brand new logo instead of the lowercase "f" that it used for so long. The new logo is simple, just "FACEBOOK" in all caps.

Why the change? The reason that Facebook has given is that they're attempting to create a more recognizable company brand. To that end, they're largely leaving the Facebook app that you use on your phone out of this. It has branding and style of its own. Facebook the corporation is more than just the app or the website that started it all, and they want users to know that.

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Get Ahead of the Upcoming Holiday Shopping Rush with Facebook’s New Suite of Marketing Tools for SMBs

Facebook marketing

Although it is hard to believe, the annual holiday shopping season is just around the corner. Small businesses hoping to boost sales during this time should waste no time planning a holiday marketing campaign. Fortunately, Facebook is ready to assist SMBs with a range of new marketing tools.

Recently, the social media juggernaut discussed several new tools designed to help startups manage operations, build creative advertisements and communicate with customers more effectively. These tools could help companies across all sectors chart a path to success during the fast-approaching holiday shopping season.

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