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Tag Archives: Facebook

Mistakes People Make with Their Social Media Accounts

social media mistakes

You started using social media before you even owned a business, as a simple way to keep in touch with your friends. Now that you run your own company, though, it's impossible to deny the potential that it gives you. You can connect with customers and consumers, post ads, use text, images and videos, and find an audience that is already interested in your products -- no matter where you are physically located. It's a tool that business owners from previous generations would have absolutely loved. However, that doesn't make it impossible to fail. You still need to know what steps to take and what mistakes to avoid so that you get the most out of your social media profile.

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How Many People Contact Companies on Social Media?

contact social media

Social media absolutely gives you marketing opportunities and unique chances to get your products and services in front of your potential customers. You can show products to people who have already bought them in the past, making repeat sales, and you can branch out into new areas by marketing to those who have shown an interest in related products, services, interests, hobbies and much more. Many companies use social media to make these connections in the same way that they used to use mail catalogues or email messages. They often feel that people are more receptive to social media promotions and will actively click on them to investigate products that catch their eye at that moment.

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Google and Facebook See Ad Declines

COVID-19 ad decline

Two of the biggest platforms for ads these days are Google and Facebook. They may operate in different spheres -- search results and a social media -- but these are two places where people tend to flock and they're the kings of online marketing. That's not going to change, but they are seeing a recent drop in ad spending as the COVID-19 pandemic continues to get worse by the day. That pandemic, which has caused many people to essentially shelter in place, has decimated a lot of industries and they're cutting ads as a result. There is also the thought that this pandemic, even after it ends, could lead to a global recession.

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Facebook Doesn't Listen to You

Facebook listening

People often feel like Facebook keeps the mic open on their phone and listens in on their conversations. How else can you explain the targeted ads? They assume that their smartphone is always listening to what they have to say, pulling information from the conversations they have, and sending them ads based on what they talk about. Talking to your spouse about buying a car? You'll get ads for a car. Telling your friends that you're looking for a new comedy to watch? You'll get ads for streaming services and all of the new shows that are coming out. But is Facebook really listening, or is it something else?

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Is Social Media Moving Away From Facebook?

social media facebook

Facebook has more users than any other social media platform. As a company, it also owns some of the other major platforms -- like Instagram -- and so there's nearly a monopoly at the top. If you use social media at all, odds are you use a platform created by or owned by Mark Zuckerberg.

In the past, social media platforms have risen and fallen quickly. LiveJournal. MySpace. Xanga. Sites took off, dominated for a short time, and then fell into obscurity. When is the last time you heard someone talking about their Top Eight on MySpace? Facebook, it seemed, had shrugged off that trend.

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