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Tag Archives: Facebook

Is Facebook Use Declining?

Facebook use

You may have heard rumors that Facebook usage is declining. This is especially common with younger users, who may favor other types of social media. After all, Facebook has been around for going on two decades now, so it is hardly the trendy new site that it once was.

But is usage really declining? If you're planning to run ads on social media, you must know where your audience is. The draw of Facebook, for businesses, is not anything inherent that Facebook itself does. It's just the fact that it has a vast audience and makes it easy to connect with potential customers, run ads aimed at them, answer their questions and drive traffic to your own site. Without that audience, nothing else matters. So what's really going on with Facebook?

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One Statistic That Illustrates the Value of Social Media Marketing

social media marketing

One issue with social media marketing is that people often find their return on investment (ROI) harder to measure than they'd like. Sure, if someone clicks through an ad and makes a purchase, you know it works. But what if they click the ad and don't buy anything, only to buy your product in a physical store the next time they're shopping? Your ad still worked and created that sale, but this type of statistic can slip through the cracks. This can make it hard to look at the raw numbers and see if your social media campaign is working.

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Social Media Isn't Just an Extra or a Luxury

social media luxury

There was a time when social media was seen as a bonus or a benefit for businesses. People were interested in learning how to use this new, emerging technology to help their companies thrive. They knew they could still succeed without it, but they thought it may give them a great level of success. Sales and branding added an extra element to strong companies and promised potential exposure for new businesses.

It is safe to say that that outlook has changed. In a recent interview with CNBC, entrepreneur Gary Vaynerchuk said that businesses should look at TikTok, Instagram and Facebook as necessities, not luxuries. They don't give you an extra edge. They determine whether or not your company will succeed.

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Are You Really Connecting with Customers on Social Media?

social media customer

It's easy to understand that social media carries a lot of power and can open doors. Companies used to need to do extensive research to see what their customers liked, how old they were, what they spent money on, etc. Now, social media just reports a lot of that for them, through the profiles people fill out and the things they post. The opportunity to connect with people online is there, and it is unprecedented. The key, then, is to make sure that you know how to use social media to that end, as you seek to increase awareness and make sales. Below are a few tips that can help you hit those goals in 2021 and beyond.

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Mistakes People Make with Their Social Media Accounts

social media mistakes

You started using social media before you even owned a business, as a simple way to keep in touch with your friends. Now that you run your own company, though, it's impossible to deny the potential that it gives you. You can connect with customers and consumers, post ads, use text, images and videos, and find an audience that is already interested in your products -- no matter where you are physically located. It's a tool that business owners from previous generations would have absolutely loved. However, that doesn't make it impossible to fail. You still need to know what steps to take and what mistakes to avoid so that you get the most out of your social media profile.

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