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Tag Archives: Facebook

Facebook Has a New Logo

Facebook logo

Successful companies often keep their logos forever, relying on decades of branding, but Facebook has recently decided to buck that trend. The social media giant announced a brand new logo instead of the lowercase "f" that it used for so long. The new logo is simple, just "FACEBOOK" in all caps.

Why the change? The reason that Facebook has given is that they're attempting to create a more recognizable company brand. To that end, they're largely leaving the Facebook app that you use on your phone out of this. It has branding and style of its own. Facebook the corporation is more than just the app or the website that started it all, and they want users to know that.

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Get Ahead of the Upcoming Holiday Shopping Rush with Facebook’s New Suite of Marketing Tools for SMBs

Facebook marketing

Although it is hard to believe, the annual holiday shopping season is just around the corner. Small businesses hoping to boost sales during this time should waste no time planning a holiday marketing campaign. Fortunately, Facebook is ready to assist SMBs with a range of new marketing tools.

Recently, the social media juggernaut discussed several new tools designed to help startups manage operations, build creative advertisements and communicate with customers more effectively. These tools could help companies across all sectors chart a path to success during the fast-approaching holiday shopping season.

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Does Facebook's Slogan Change Mean a Paid Site Is Coming?

Facebook paid

When did you sign up for Facebook? If it was any time in the last 15 years -- the site launched in 2004, though it was very restrictive at the time -- then you probably saw the simple logo on the signup page. The page read "Sign Up" in large letters, and then had a small slogan below that read: "It's free and always will be." Always. It's something that many users have taken in stride. They expect that free content, that free ability to connect with friends, brands, businesses, co-workers and family members. In fact, a major part of the allure of Facebook is that it is free and anyone can use it. That's why it's the No. 1 social network in the world -- among other reasons. However, all of that could be about to change.

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Facebook Uses AI to Uphold Community Standards

Facebook AI

Facebook is the largest social media network in the world. For a website that started in a dorm room and targeted college students, its growth over the last decade and a half has been tremendous. Today, that means that an incredible amount of content gets uploaded every day. People add new photos, write new status updates, run ad campaigns, create new groups and much more. While Facebook has strict content quality standards, you may wonder how they can possibly uphold them with this much to worry about and keep track of. Could they ever hire enough employees to keep an eye on everything, or are there other solutions?

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Snapchat’s Agile New Instant Ad Creation Tool Allows SMBs with a Limited Marketing Budget to Reach New Users

Snapchat ad creation

As today’s teens, college students and young adults abandon traditional social media sites such as Facebook, newer, more popular platforms stand ready to benefit. Snapchat, in particular, is an agile, wildly popular social media platform that younger users appear to turn to in record numbers.

Fortunately, reaching out to this rapidly expanding user base just got a lot easier thanks to Snapchat’s recently launched, three-step ad creation tool. This tool may serve as a cost-effective solution for small to mid-sized businesses with limited resources to gain momentum efficiently in a shifting online marketplace.

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