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Tag Archives: Google

How to Use Evergreen Content Strategies to Boost SEO Traffic Year-Round

Evergreen content SEO

Many modern SMBs endlessly pursue content focused on the latest trends, top-ranking news stories and other trending topics in an attempt to attract users and boost site traffic. Unfortunately, this endless cycle of chasing what is “new” not only requires a significant investment in time and energy, it yields content which remains relevant and attractive to users for only a short time.

Instead of chasing trends, many startups opt for the long-term benefits of evergreen content. Evergreen content remains vibrant, topical and attractive to users year-round and should be part of an SMB’s balanced marketing strategy.

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Google’s Targeting of Fake User Reviews Leads to Unintended Consequences for SMBs

Fake user reviews

Showcasing positive user reviews of products and services is a critical element of success in today’s online marketplace. Unfortunately, many SMBs attempted to game the system by purchasing or crafting fake positive user reviews from overseas “review farms” to mislead consumers.

To combat this practice, Google’s introduced an update to target and remove this misleading information. Despite good intentions, the update appears to have unintentionally removed a broad cross-section of legitimate feedback from GMB. Although Google is exploring solutions to reinstate the data, it is likely that it may be permanently lost.

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Google Launches Shopping Page to Combat Amazon

Google shopping page

Google and Amazon continue to fight for prime position on the net, trying to draw as many advertising dollars as they can. In recent reports, many companies have started spending less on Google ads and more on Amazon ads, finding that consumers often go straight to the source. Rather than searching for a product on Google, they know they want to buy it online and just go straight to Amazon, the sales giant where they are most likely to make that purchase anyway. While Google may provide them with a wider range of options and results, shoppers understand that they're not even going to bargain shop. They're just going to make their purchase quickly on Amazon.

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Google to Phase Out AdSense Apps

Google AdSense

AdSense is the major player in online advertising, as the Google-powered platform makes it simple to get ads in front of numerous eyes. Over the years, it has shifted to become even more focused on mobile devices. Reports from Google indicate that more than 1 out of every 3 people who use AdSense to create ads do it with their mobile devices. As the same time, about 70% of users who then see those ads also do so on smartphones and other mobile devices. It's clear that people like the ability to access the internet on the go, whether they're running businesses, shopping for new products, looking for local services or simply checking up on social media profiles. The web really is a completely mobile experience in 2019.

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Google and Amazon End Epic Dispute

Google Amazon dispute

Google and Amazon are two of the biggest tech companies, always striving to make that next innovation and corner the market. While they do compete regularly, it's a bit of a complex relationship since the two have opportunities to overlap. Google can help to run ads for Amazon products and direct traffic, for instance, while Amazon can sell Google-branded products and create sales. It stands to reason that the two have a lot to gain by working together. That's why it was such big news in 2017 when they apparently reached an impasse and decided to go their separate ways.

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