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Remember That SEO Goes Beyond Google

SEO beyond Google

Your search engine optimization tactics likely focus almost extensively on Google. It's a natural move for most businesses, as Google has the biggest market share. After all, some reports credit Google with as much as 90 percent of organic traffic. Even if you debate that exact statistic -- it can differ depending on the study and the year -- it is still clear that Google is the industry leader.

That said, the internet is always changing and expanding, as are consumer search methods. It is very important not to get so focused on Google that you do not consider your audience and the other ways you can use SEO to drive traffic.

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Voice Search Is the Most Recent Revolution

voice search

The internet is such a massive part of our day-to-day life in 2019 that it's easy to forget just how new it really is. You don't even have to go back a few decades to find a world in which the internet itself was considered something of an information and technology revolution. People knew it had potential, but your average American had no idea how it worked, had very little experience and honestly did not understand how it could change their lives.

Fast forward to today, and you have schools full of children who have grown up with the internet. It's simply a part of their experience. They understand how to use technology intuitively. It's clear that the internet revolution of the 1990s was here to stay.

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Enhance Your Google Ads Experience by Focusing on Your Optimization Score and Recommendations

Google ads optimizatation

Google’s recent release of a series of best practices targeted toward optimizing the Google Ads experience is an essential step for any SMB hoping to stay ahead of the competition. Google delivers this powerful optimization data via an easily interpreted score which allows startups to view, sort and apply recommendations to boost performance. These best practices and suggestions range from a full suite of advanced account management features to targeted enhancements tailored to your business’s particular goals. They also include customized recommendations based on your preferences.

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YouTube Targets Misleading Content to Improve the Video Recommendation Process

YouTube misleading content

As part of an ongoing effort to improve user experiences, YouTube recently announced plans to enhance its existing video recommendation process. Under current criteria, users scanning through lists of recommended videos often encounter intentionally misleading content. These videos, despite large numbers of views on YouTube, often contain blatantly false claims, inflammatory content or promote products and services in misleading ways.

However, with upcoming changes to YouTube’s recommendation system, users should encounter an increasingly high quantity of videos which deliver objective, valuable and useful content.

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Google Assistant Adding Arabic and Polish

google assistant

Google quickly realized that the Assistant artificial intelligence program would be a hit when they paired it with smartphones and Google Home devices, and they've been working ever since to expand and offer it to even more people. To that end, news recently broke that they're going to be adding two more core languages: Polish and Arabic. The changes should happen in the near future -- if you have not seen them already -- with Polish support officially coming first and Arabic support currently "in testing." The exact time frame for Arabic, therefore, is unclear. However, Polish should roll out in the coming weeks.

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