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Tag Archives: Google

Content Your Audience Wants to Read

content for audience

When you start researching content creation, you get a lot of advice to create more content or that the frequency with which you post new content is key. These things are, without a doubt, important parts of your strategy. How you reach your readers and how often you reach them matters. However, do not let this focus push you to overlook yet another key factor: the type of content your readers actually want to read. You need to put out content that engages them and piques their interest. Without that part of the equation, no type of content is going to have the same traction on social media or any other platform.

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Google Trends Shows You the Interest in Any Topic

Google Trends

Google Trends is a simple way of tracking interest in a topic over time. You can use the pre-selected times that Google suggests or you can put in a custom time range. What you learn can help you understand what topics and terms your audience is most interested in.

This has been highlighted lately with the move from 2019 to 2020. Google released some decade-based search information to show how things have changed over time. For instance, the most searched meme in the past decade was the happy birthday meme. The most searched dance was the Harlem Shake.

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Twitter CEO’s Endorsement of DuckDuckGo Highlights Criticism of Google’s Data Gathering Practices

DuckDuckGo Twitter Google

Although “Googling” is now synonymous with searching for information, Google is far from the only search platform competing for users’ interest. Fueled by recent reports of data harvesting and invasive user tracking, Google’s image has taken a hit. This negative press opened the door for other niche search engines to compete in the big game.

In a recent tweet, the CEO of Twitter, Jack Dorsey, opened fresh wounds for Google by stating that he personally uses DuckDuckGo for searches. While DuckDuckGo only has a fraction of the total number of Google users, it is hugely popular among privacy-focused netizens.

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YouTube Updates Homepage with a Variety of Sleek New Features for Desktop Users

YouTube homepage

As video content becomes more popular and accessible among users, industry leaders such as YouTube continually seek new avenues to enhance the user experience. In a recent announcement, YouTube discussed a forthcoming overhaul of its homepage for desktop users as well as consumers accessing videos via iPad and Android tablets.

The retooled homepage delivers a wide range of upgraded features. These enhancements not only offer some much-needed cosmetic changes, but also unlock several new functions. YouTube hopes that this update, which was months in the making, will improve the user experience.

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Ranking Higher in SERPs After Google’s Revolutionary BERT Update

Google BERT

Google just announced a major update to its search algorithm which could take the SEO world by storm. Known as BERT, or Bidirectional Representations from Transformers, it is a state-of-the-art search tool backed by advanced machine learning. By applying BERT to search queries, Google aims to help users find information faster and more efficiently.

Beyond implications for users, this update could lead to a fundamental shift in the way sites rank in SERP. Previous SEO tricks of the trade, such as keyword stuffing content, could be filtered out by BERT since it appears to hone in on high-quality, naturally-written content.

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