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Google Wins Case Against Oracle

Google Oracle case

The case between Google and Oracle has centered around Google's use of lines of code that were originally written for Oracle. Google used the code to develop the Android operating system and has argued that it is not a violation of Oracle's copyright because the code, which allows for communication between devices and software, was available for fair use. In other words, Google claimed they were just innovating on top of existing technology, not attempting to make a profit off of anything Oracle created. Oracle, on the other hand, claimed to have the sole right to use that code and said that Google's use of it without permission violated their rights.

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Ten Years From Now, What Will the Internet Be?

Internet future

Throughout human history, technology has changed slowly. If you were able to take a person from 1000 A.D. and put them into 1200 A.D., they'd be fine. They'd recognize everything and feel that the world was similar to the one they'd left. If you took a person from 1821 and put them in 2021, though, it would be chaotic. They wouldn't recognize anything. They'd have no idea what a computer was -- much less a smartphone -- and they'd assume the world was far larger than it really is. Medicine, transportation, communication -- all versions of technology would be staggeringly different.

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Google Makes Stunning Announcement About Targeted Ads

Google targeted ads

Targeted ads are everywhere. Do one Google search for a new guitar, and all you see are guitar ads for the next few weeks. It may not even matter if you bought the guitar. Your browsing history allows Google to create targeted ads specifically for you, based on your searches and interests. If you've accepted that this is how it works and how it will always work, you may be stunned to learn that Google has said it will stop the practice. As has been noted, this is being done even though targeted ads are a core part of the search giant's business model. This move could change online advertising forever.

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Why Using the Right Type of SEO Matters

black hat SEO

The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it used to be, where it often seemed like everything and anything could be done to get more traffic. With that traffic now controlled by the largest search engines -- namely, Google -- it's important to follow all of their regulations. Breaking them could get a site deindexed and drastically impact traffic. This may not be permanent, but it can be if the site owner does not fix the issues and get the site indexed again. Even if the issues are eventually rectified, it can cost an enormous amount in exposure, traffic and placement within the search results.

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The Importance of Your Bounce Rate

bounce rate

Your site's bounce rate is important. This is the measure of how many people come to your site and then almost instantly leave. While it may be more encouraging to study positive numbers, such as your overall traffic or an increase in sales, you really want to seek to improve your negative numbers to enhance your site on the whole. Your bounce rate, when it's too high, tells you that something is inherently wrong with your site or your content. You're always going to have some people who navigate to the site and then leave, but you don't want to see any massive increases in this area and you always want to work to reduce those numbers.

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