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Google Releases the Annual "Year in Search"

Google Year in Search

Every year, Google compiles a key list of search trends and tendencies, which can shed important light on user tactics and changes in search traffic throughout the year. Remember, any search engine optimization plan needs to center around figuring out how to appeal to the end user, so understanding that person's mindset is critical. The internet is an ever-evolving machine, driven by user interaction, and these yearly updates help illustrate key changes and shifts in public thinking. Any company can utilize these trends and these insights in their SEO strategies for 2019. Let's take a look at the Year in Search.

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Search Engines by the Numbers

search engine trends

In the early days of the internet, search engines were still brand new and there was uncertainty about which ones would catch on and how users would interact with the various brands. You had options like AltaVista (1995), Ask Jeeves (1996) and HotBot (1996). Over the years, many of these brands have declined or been purchased. HotBot now uses Bing for searches, Ask Jeeves got rebranded as Ask and AltaVista was bought out by Yahoo! and then shut down. Most search traffic now falls into predictable patterns with a few companies dominating the traffic, and it's important to look at exactly what the numbers show.

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Recent Survey Reveals the Top 3 Local Search Ranking Factors Your SMB Needs to Thrive

local search ranking factors

As the digital marketplace becomes an increasingly competitive space, it is difficult for many startups and SMBs to determine the best strategies to attract new customers and boost growth opportunities. Fortunately, the recent results from Moz’s 2018 Local Search Ranking Factors survey delivered important data revealing which online marketing elements currently impact search results most heavily. Moz’s study, based on input from experts in the SEO and marketing communities, determined that the three resources below may be the most effective ways for businesses to generate higher rankings and outperform the competition.

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Google’s Updated Mobile My Business App Helps Local Businesses Boost Marketing Opportunities

Mobile My Business marketing

Google’s recent announcement discussing the next round of updates for the My Business app presents some exciting news for local startups and small to medium-sized businesses (SMBs). Packed with exciting features, this update has far-reaching implications for today’s mobile entrepreneurs. Interacting directly with your customers in this flexible, mobile environment allows you to maintain the dynamic and responsive online presence you need in today’s tech-driven digital marketplace. This free app is a must-have for any small business owner looking for a rapid and flexible way to stay connected and growing 24/7.

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Duplicate Content, Google Alerts and Your SEO

duplicate content SEO

When deciding what content to put on your site, you always want to have fresh, unique content that does not appear anywhere else on the internet. Duplicate content can result in your site getting penalized by Google, which can lead to indexing and ranking issues. This can impact your SEO and the visibility of your site. On top of the direct impact to SEO, it can make users trust your site less and not think of it as a primary source, which can push traffic elsewhere and compromise your perceived authority among your audience. Users have many options. You must set yourself apart very clearly with unique content.

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