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Tag Archives: Google authorship

11 Tips for Creating Authoritative Content in a Post-Authorship World

authoritative content

Well, it's official - Google Authorship is done and gone. First they removed author photos, and now all author info will be dropped from the SERPs completely. According to Google, the "rel=author" markups signifying authorship will not incur penalties - they'll just be ignored.

In a blog post shared last week, Google's John Mueller explained that authorship information simply has not been as useful to Google users as was hoped. In fact, it was sometimes even viewed as a distraction. Google maintains that site traffic won't decrease as a result of authorship removal.

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Google Removes Authorship Photos from Results Pages

authorship photos

Almost exactly three years since Google introduced authorship markups to their search engine results pages, they've made a big change in the process that has come as a bit of a shock to the SEO world. In an attempt to "clean up the visual design" of the SERP's, Google's John Mueller announced last week that authorship profile photos and Google+ circle counts would no longer appear in both desktop and mobile search results. Mueller's announcement indicated that, according to Google's experiments, click-through behavior would not be affected. Many SEOs are skeptical of this claim, however.

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