Featured Posts

Tag Archives: Google

AI Update Enhances Google Collections

AI Google Collections

If you have ever used a site like Pinterest, you're familiar with the concept of the rather similar Google Collections. Users can create their own collections of content, which they can then browse whenever they would like to do so. Pinterest does this with images, but Google Collections takes things a step farther and allows people to collect links, images, map locations, articles and much more. It's designed to be a place where people can store up things that interest them, especially when they find something but do not have the time to dig into it a bit deeper at the moment.

Continue Reading →

Reasons You Need to Work with Professionals for Digital Marketing

Digital marketing professionals

You know that online marketing is important. You want to increase your digital footprint, improve your page rank, create fresh content that your audience enjoys, increase sharing on social media, manage your online reputation, and much more. What you don’t know is exactly how you should approach these tasks. What's most efficient, and what fits your company the best? Do you want to keep everything in-house and let your employees handle it, or should you outsource and hire professionals to do it on your behalf? As important as online marketing is in 2020, this is a big decision for your company, so let’s explore it a bit further.

Continue Reading →

Content Your Audience Wants to Read

content for audience

When you start researching content creation, you get a lot of advice to create more content or that the frequency with which you post new content is key. These things are, without a doubt, important parts of your strategy. How you reach your readers and how often you reach them matters. However, do not let this focus push you to overlook yet another key factor: the type of content your readers actually want to read. You need to put out content that engages them and piques their interest. Without that part of the equation, no type of content is going to have the same traction on social media or any other platform.

Continue Reading →

Google Trends Shows You the Interest in Any Topic

Google Trends

Google Trends is a simple way of tracking interest in a topic over time. You can use the pre-selected times that Google suggests or you can put in a custom time range. What you learn can help you understand what topics and terms your audience is most interested in.

This has been highlighted lately with the move from 2019 to 2020. Google released some decade-based search information to show how things have changed over time. For instance, the most searched meme in the past decade was the happy birthday meme. The most searched dance was the Harlem Shake.

Continue Reading →

Twitter CEO’s Endorsement of DuckDuckGo Highlights Criticism of Google’s Data Gathering Practices

DuckDuckGo Twitter Google

Although “Googling” is now synonymous with searching for information, Google is far from the only search platform competing for users’ interest. Fueled by recent reports of data harvesting and invasive user tracking, Google’s image has taken a hit. This negative press opened the door for other niche search engines to compete in the big game.

In a recent tweet, the CEO of Twitter, Jack Dorsey, opened fresh wounds for Google by stating that he personally uses DuckDuckGo for searches. While DuckDuckGo only has a fraction of the total number of Google users, it is hugely popular among privacy-focused netizens.

Continue Reading →