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Recent Reporting From Google Highlights Tremendous Momentum for Small Businesses

small businesses

Owning and operating a startup or small business can be a time-consuming and stressful endeavor. However, based on recent reporting from Google, small businesses are currently enjoying unprecedented levels of support from consumers.

Google’s report, titled Small Business Search Trends in 2019, not only delivers some eye-opening statistics about the popularity of local businesses, but also examines current customer search trends. Small business owners and those contemplating the launch of a startup in the near future should pay close attention to the data in this report.

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Google Makes Changes to Nofollow Links

nofollow links

Linking is a big part of your SEO strategy. Search engines can both see and acknowledge the links you put on your site, along with links to your site from other sources. While it sees them all, it only acknowledges or recognizes the dofollow links. For those links with the added nofollow tag, it ignores the link.

At least, that's how it worked until last month.

As a quick overview, most links on a webpage, with typical HTML coding, are dofollow links. That's the standard way that a search engine reads the code. It only changes if you manually add in a "nofollow" tag to that code.

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Improve Business Decision-Making with Google’s Search Data Update

Google search data

The season of giving came a bit early this year for small business owners and site development teams. Based on recent news posted to Google’s Blog, the company listened carefully to user feedback and devised an update to radically improve access to site performance data.

Under the current system, results stemming from adjustments to site content, marketing campaigns and advertising strategies would not be available for several days, at best. However, when Google’s update debuts, SMB owners should have access to near real-time search performance data.

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Google Pixel 4 Phone Leaks Keep Coming

Pixel 4 leaks

It's almost like Google does not care about leaks when it comes to their phones. There were a ton of them for the Google Pixel 3. There may be even more for the upcoming Pixel 4. Is this all part of the marketing plan? People have asked why the company does not keep a tighter grip on secrecy, but maybe the tech giant wants the information to get out early. They want to generate that online buzz. On the other hand, maybe they're too focused on the products and they do not care about devoting time or energy to stopping these leaks. Whatever the case, let's break down some of the things we know about this new phone.

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Google Discovers That Most Consumers Now Rely on Video Data When Making Purchase Decisions

Google consumers video

Google, in an ongoing effort to get inside the minds of modern consumers, recently conducted an in-depth study that unearthed some surprising data about shopper behavior. In this study, Google experts surveyed nearly 25,000 shoppers across 10 separate countries to determine the type of data they used when making purchase-related decisions.

To their great surprise, surveyors discovered that 55% of shoppers they spoke to relied heavily on product data videos and online reviews. These consumers used this information to develop virtual shopping lists, boost confidence in purchase decisions and more.

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