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Guest Blogging is Great, but Don't Overdo It - Cutts

guest blogging

Matt Cutts, chief of search spam at Google, has been especially prolific with his question-and-answer videos as of late, and he's back again with a new one covering the benefits (and potential drawbacks) of guest blogging.

Guest blogging is a simple link building technique in which a vendor generates a blog post for another website and includes a link back to their own website within the blog post. Cutts says that while guest blogging in general is fine, there's certainly a right way and a wrong way to do it.

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Guest Posting Done Right: A Blueprint to Guest Posting

guest posting

There can be a high level of value derived from guest blog posting for both the author of the content and for the blog owner alike. However, the problem is that, of late, guest blogging has become more of a new age type of spam; a type of spam that is more advanced than most.

The one thing it has in common with other types of spam, is that it is truly annoying. More specifically, in many cases, blog owners are being harassed daily for guest blog post opportunities (in bulk), while genuine high value guest authors are being rejected because they are being clumped in with the spammers.

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