Featured Posts

Tag Archives: headlines

Misleading Headlines Can Influence Readers More Than Actual Content

misleading headlines

You've probably run into it dozens of times: you click on an interesting article headline only to be taken to content that doesn't exactly fulfill the headline's promise. Sites that have been labeled as click-bait farms, such as BuzzFeed and Upworthy, are often accused of this. However, even long-standing and reputable publishers have started using misleading headlines to get traffic.

Now, a new study shows that these headlines can have more of an effect on a reader's interpretation of an article than the text in the article itself - even if the whole article is read.

Continue Reading →