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Tag Archives: high quality content

Writing Content for Readers Who Scan

scannable content

There are readers who want to delve into every article they read, approaching each new page the same way they'd approach a good book. They read thoroughly and completely, giving the page their full attention. However, it is far more common in today's fast-paced, mobile-oriented world for readers to simply skim (or scan) the content. In some cases, all they do is scan for a few moments and then move on. In others, they scan multiple articles and settle in to read when they find one that piques their interest. Either way, though, don't lose heart. You can still write intentionally for these readers and their fast reading habits.

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Facebook Uses AI to Uphold Community Standards

Facebook AI

Facebook is the largest social media network in the world. For a website that started in a dorm room and targeted college students, its growth over the last decade and a half has been tremendous. Today, that means that an incredible amount of content gets uploaded every day. People add new photos, write new status updates, run ad campaigns, create new groups and much more. While Facebook has strict content quality standards, you may wonder how they can possibly uphold them with this much to worry about and keep track of. Could they ever hire enough employees to keep an eye on everything, or are there other solutions?

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Four Key Elements to Help Deliver a Valuable Online User Experience

online UX

Discovering and implementing tactics to secure a competitive edge in today’s ever-shifting online marketplace presents a challenge for many startups. How can your SMB hope to compete with industry giants backed by large advertising budgets or well-established local businesses with a large consumer following?

Often, capturing and holding user attention boils down to presenting a positive and engaging online experience for visitors. Below, we’ll explore key elements of site content optimization, keyword usage, page tagging and more which can help focus your limited resources to yield game-changing results.

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Engaging Content Should Answer Readers' Questions

engaging content answers questions

When you create content, one key element is writing information that those in your target audience are actively searching for. They may never have heard of your company, your products or your services, but they already have information they're seeking and questions they want to ask. That's where they're going to start their search efforts. If you can rank highly for that information, your site becomes a trusted and authoritative source. You don't have to rely on brand recognition or exposure -- though those things can help, of course -- because you simply give them the answers they want from any source. You can be that source.

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Snapchat’s Agile New Instant Ad Creation Tool Allows SMBs with a Limited Marketing Budget to Reach New Users

Snapchat ad creation

As today’s teens, college students and young adults abandon traditional social media sites such as Facebook, newer, more popular platforms stand ready to benefit. Snapchat, in particular, is an agile, wildly popular social media platform that younger users appear to turn to in record numbers.

Fortunately, reaching out to this rapidly expanding user base just got a lot easier thanks to Snapchat’s recently launched, three-step ad creation tool. This tool may serve as a cost-effective solution for small to mid-sized businesses with limited resources to gain momentum efficiently in a shifting online marketplace.

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