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Tag Archives: high quality content

Keywords, Without Intent, Do Not Convert

keywords

When considering keyword strategies, most people simply want to rank as highly as possible for the most common, popular keywords within their industry. If you run a hotel, for instance, you may consider words like hotel, motel, lodging, accommodations and the like. These are considered fairly broad keywords, and you can find them within every industry. While they may describe what you offer, you have to consider the intent of your potential audience. If the keywords you use do not match that intent, ranking highly may still get you increased traffic numbers, but that does not mean it will lead to conversions.

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Boost Traffic by Adding Infographics Into Your Overall Content Strategy

infographics

Marketing to consumers who are increasingly focused on bite-sized, visual content often requires skill, patience and flexibility. Modern startups and SMBs hoping to establish a solid online foothold in their industry must be able to incorporate a variety of content styles. To do this effectively, many sites now include infographics in content.

But what is an infographic and how can you best use them in your content to attract new leads and boost sales? Below, we’ll explore some of the key elements that comprise an infographic, discuss the benefits they offer and cover a few best practices for their use.

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Does Short Content Work?

short content

Excuse the pun, but you're worried about selling yourself short. In your efforts to reach your audience and educate readers, you want to go in depth. You want to put as much information as possible out there. You want to answer all of their questions and work hard to sell them on your goods and services. You wonder if there's any way to use short content, or if everything needs to be the size of a chapter in your favorite novel. What type of content approach is going to work most effectively and accomplish your goals?

Every situation is different and every business has unique needs. But there is a lot of evidence that short content can and does work.

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Improve Business Decision-Making with Google’s Search Data Update

Google search data

The season of giving came a bit early this year for small business owners and site development teams. Based on recent news posted to Google’s Blog, the company listened carefully to user feedback and devised an update to radically improve access to site performance data.

Under the current system, results stemming from adjustments to site content, marketing campaigns and advertising strategies would not be available for several days, at best. However, when Google’s update debuts, SMB owners should have access to near real-time search performance data.

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Use Creative Images to Help Your Site’s Content Outshine the Competition

creative images

Today’s online consumers, especially those in the younger, tech-savvy generation, flock to visually appealing web page content. Successful social media and online retail sites use these principles each day to attract users with stunning, clear and engaging visual content.

These images, infographics, animations and more encourage users to investigate your site further and can also contribute to greater engagement with the written content featured on webpages. Below, we’ll take a look at some of the best imagery use practices as well as some pitfalls to avoid when boosting the visual appeal of your content.

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