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Tag Archives: high quality content

Leverage Year-End Marketing Tools to Heighten Performance Through the Holidays

Marketing tools holidays

Although it is hard to believe, we are now sitting firmly in the heart of the 2018 holiday shopping season. Although the finish line is well within sight, your startup or small to medium-size business still has time to capitalize on seasonal marketing tactics to drive your numbers even higher this year.

Below, we will explore a few of these simple tools you can implement to push your annual performance to the next level. Be sure also to put these marketing tools and online sales tactics in your hip pocket to break out during your planning sessions for the 2019 holidays sales campaign.

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How Can You Boost Your Conversion Rate?

boost conversion rate

Overall traffic means nothing with a low conversion rate. That's the one key number your analytics need to revolve around. It may mean slightly different things depending on your business model. Traditionally, the conversion rate refers to how many people come to your site and then make a purchase. In today's world, it starts with product purchases or service purchases, but conversions may also include completing forms, providing contact information, interacting with your website on a meaningful level, sharing information on social media or downloading content, whether that content is free or sold as a product itself.

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Duplicate Content, Google Alerts and Your SEO

duplicate content SEO

When deciding what content to put on your site, you always want to have fresh, unique content that does not appear anywhere else on the internet. Duplicate content can result in your site getting penalized by Google, which can lead to indexing and ranking issues. This can impact your SEO and the visibility of your site. On top of the direct impact to SEO, it can make users trust your site less and not think of it as a primary source, which can push traffic elsewhere and compromise your perceived authority among your audience. Users have many options. You must set yourself apart very clearly with unique content.

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Google Expands Campaign Targeting Misleading Content to Improve User Experiences

Google targeting misleading content

Google recently announced an expansion of ongoing campaigns to craft a safer, more reliable and, ultimately, more satisfying online user experience. The latest iteration of this campaign focuses on protecting users’ abilities to interact with content without encountering misleading or malicious content.

These misleading activities, termed “abusive experiences” by Google, range from phishing campaigns to automatic site redirection and much more. Site owners only have a 30-day window, through December 2018, to take corrective action or face an automatic block of all site content from the latest Chrome update.

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Is There Value in Long Tail SEO?

long tail SEO

You know that most people don't have a lot of time when they search for something on the internet. In our fast-paced modern culture, people expect to put a word or two into Google and get relevant results in a split second. And it usually works. This means the competition for those keywords can be incredibly high.

Would you also benefit from considering long tail SEO, which means you shift your focus to longer keyword strings that go into a bit more detail? While you may intuitively want to target the most common search terms, you'll find that niche terms can also play a significant role in your overall SEO strategy.

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