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Tag Archives: high quality content

Sync with Twitter’s New Marketing Calendar to Keep Your SMB on Track for Success in 2019

Twitter marketing calendar

As you craft your SMB’s marketing game plan, you are likely planning to target product launches, discounts and more around major holiday events like Valentine’s Day, Halloween, Christmas, etc. But, have you considered your strategy for National Siblings Day, Talk Like a Pirate Day and National Beer Day?

If your company's content marketing strategy touches social media in any form, you will need to sync your efforts with Twitter’s recently debuted 2019 marketing calendar. This tool can help you craft content, debut products, incorporate ad banners and launch specials which align with unique upcoming events.

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5 Ways to Keep Your Brand Laser-Focused on Delivering High-Quality Site Content

high quality content

Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns and more can boost site traffic, but, alone, may not be sufficient to capture customer interest. Today’s consumers expect startups and SMBs (small to medium-sized businesses) to go beyond typical advertising tactics to deliver insightful, actionable and well-written site content.

Translating site traffic into a base of loyal, long-term clients in today’s increasingly competitive digital marketplace requires businesses to maintain focus on developing engaging content strategies.

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What Is a Featured Snippet?

featured snippet

Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That's why it's so important to understand even the smallest changes and what they may mean for your tactics moving forward. You simply cannot afford to get complacent. It never pays off, least of all in the world of SEO.

One of the major changes to how users experience Google search results in recent years is the addition of a "featured snippet." Do you know what a featured snippet is, how it works and why you need to leverage it for your own success?

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Voice Search Is Growing More Common: Are You Ready?

voice search

Voice search isn't a fad. It isn't a trend. It isn't some new attempt at technological advancement that is going to catch on for a short time and then be forgotten about as users return to more tried-and-true methods. It's here to stay, and it's only on the rise. People are using it more than they ever have and more devices cater to it now than in 2017 or before. That change is going to impact your content and SEO in 2019, and you need to be ready. Do you know what type of plan you must implement as we move into the new year? As always, the internet is driven by the user, and that means constantly embracing change.

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Enhance Calls-to-Action with Google’s New Extension for Video Advertisements

Google Video CTAs

Google recently announced the upcoming debut of a new call-to-action extension for TrueView in-stream video ads. The debut of this software extension, slated for January 2019, will coincide with the retirement of the current YouTube call-to-action video overlay.

With this extension, Google intends to help streamline interactive features among multiple video ad formats. This announcement is positive news for businesses seeking an agile video advertising platform able to employ numerous interactive elements. Ultimately, this extension may enhance user engagement and help you drive closer toward marketing goals.

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