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Tag Archives: high quality content

Will Facebook Watch Compete with YouTube?

Facebook Watch

At some point, it feels like companies and platforms in different technology spaces are bound to overlap. They begin to compete with each other. Regardless of their goals when they launched, they start to work toward the same spaces and the same ways to attract new users, new eyes and new traffic. In a recent example, the social media giant Facebook, not content with simply connecting people with friends, family members and businesses, has been trying to branch into the video-sharing space that has long been dominated by YouTube. Recent numbers show that they're having some limited success.

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Bing Ads Receives Massive AI-Fueled Overhaul and Is Reborn as Microsoft Advertising

Microsoft Advertising

In a recent blog post, Microsoft discussed the need for a new approach to address today’s evolving online advertising space. Much like Google’s focus on enhancing user experiences through innovation, Microsoft sees the value in helping startups craft genuine connections to consumers that go beyond antiquated marketing messages.

Fueled by a full suite of AI-derived personalization data and profile understanding, Bing is now reborn as Microsoft Advertising. This new platform will work in conjunction with Microsoft’s Audience Network and Sponsored Products to help marketers reach today’s consumers.

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Leveraging Social Media for Business Success

social-media-success

When you consider the business side of social media, a lot of emphasis still falls on the traditional model of trying to get advertisements in front of viewers. How many users will see your ads? What are the click-through rates? What are the conversion rates? These are important questions to ask, and online advertising is a powerful tool. But it is also critical to remember that social media goes far beyond that and gives you an unprecedented range of tools to use and ways to engage with people. You need to understand how best to apply these tools based on your industry, brand and potential audience.

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Crafting a Reliable Content Development Strategy for Your Startup

Reliable content development

Each day, businesses generate and host massive volumes of new content designed to attract the interest of new clients. As a startup, carving your space in this saturated digital marketplace can appear intimidating on the surface. How can you best reach your intended audience?

Although many online marketers devote time to the latest tricks to boost SEO, there is no substitute for a time-honored, common senses content development strategy. Ultimately, effectively reaching your target audience requires the development of meaningful, actionable and valuable content which accurately highlights your products and services.

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Google to Start Transcribing Podcasts

Google transcribing podcasts

You listen to a great podcast at work, but it's on someone else's phone. It really sticks with you, and you want to tell other people about it later. The only problem is that you have no idea how to find it. You don't know the name of the host, the show or the episode. You do not know when it was recorded or when it aired. For all you know, it could be from last Tuesday or from five years ago. What you do remember is what the podcast was about, the questions it raised or the ideas you want to revisit. You know how the content impacted you, and you have a fundamental understanding of the topics it covered.

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