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Google Poised for Shift to Default Mobile-First Indexing by Summer 2019

mobile-first indexing

It is no secret that today’s netizens rely heavily, some almost exclusively, on mobile access to site content. Ensuring an optimized experience for these users not only helps deliver smoother access but often translates to more meaningful interactions and expanded growth opportunities for SMBs.

As part of this continuing emphasis on mobile accessibility, Google announced plans to implement mobile-first indexing as the system’s default method for ranking new sites. To get ahead of the power curve, startups with sites in development should pay particular attention to optimizing for mobile users.

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5 Important Things to Know About Google's Mobile-First Index

mobile-first index

Mobile usability has been a Google ranking factor for years, but the algorithm was primarily focused on desktop versions of sites when indexing. Now, however, the mobile-first index is officially rolling out following a promise by Google in 2016.

Put simply, this means that Google's algorithm will now view the mobile version of your site before anything else when making indexing and ranking choices. For sites that (wisely) use responsive design instead of a separate mobile version, Google will view your site through the lens of a mobile device, at least initially. Here's what you need to know:

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